New Look's Award Winning Social Enterprise
By Brian Dirking on Jun 15, 2011
Organizations are always looking for ways to engage their employees. A sense of community within an organization can be an incredible morale builder. But more than that, an internal community can foster sharing of best practices and new ideas that drive profitability. New Look, a fashion retailer based in the UK, has engaged its 27,000 employees with online workspaces and social networking tools that it calls iLook. With blogs, wikis, and other social tools, New Look has fostered innovation by enabling teams to communicate and collaborate.
New Look’s iLook enterprise social network was recognized with the International Solution Award at the BT Expedite Retail Week Technology Awards. The iLook workspace provides New Look employees with access to company intelligence including corporate news, company videos, comprehensive staff directory and policy information, along with an online calendar and a cohesive marketing toolkit held as a central, shared resource for all marketing materials.
Marie Tysall-Blay, Head of Group Communications & Social Responsibility at New Look, said the underlying Oracle technology was “a critical enabler of our transformation from a United Kindom-centric business to a rapidly expanding international retail community with global brand values, strategies, and goals.”