Mobility: The New Face of Engagement
By Peggy Chen on Apr 24, 2012
By Christian Finn
This week I have the privilege to host a webcast in our Social Business Thought Leaders series with Forrester Research Inc. Vice President and Principal Analyst Ted Schadler. Always an animated and incisive thinker, Ted will be sharing his thesis that mobile technology fundamentally changes everything we know about customer interaction. Ted postulates that we are transitioning from the Web era to the Mobile era, where mobile devices and apps are not simply companions to the Web but a central place of activity and innovation, with far reaching implications for customer strategies and application development. For example, Ted advocates that organizations develop mobile apps first and then build the corresponding web applications, which is a reversal of the way most organizations build apps and deliver content today.
There is a lot to draw on for discussion in the webcast because in addition to his current mobility research, Ted has long been an analyst of the content and collaboration markets and he is the co-author (with Josh Bernoff) of Empowered, which explores how employees are using social, mobile, and cloud technology to better serve customers. Empowered is sort of the enterprise sequel to Groundswell, which examined the phenomenon of social media use among consumers and how to formulate an effective social media strategy for organizations.
As always, we’ll answer the questions we receive during the webcast here on the WebCenter blog. We will also be giving away some signed copies of Empowered to some lucky people who tweet questions during the webcast to @OracleWebCenter, so be sure to tweet to have a chance to win this great read. Of course, in addition to watching our webcast, we encourage you to keep up with Ted’s advice, thinking, and research on Twitter by following @TedSchadler.
So please join us Thursday at 10 am PT for a lively and stimulating discussion of how mobility is changing business and what you can do to take advantage of new Mobile Era, and stay tuned for more great discussions with industry though leaders to come! Register for this webcast now!