Future-Proof Mobile SEO with WebCenter Sites
By Michael Snow on Feb 10, 2014
In 2013, Google announced updates to their algorithm that would cause “Changes in Rankings of Smartphone Results”. This update can be attributed to the explosion of smartphone usage over the last five years.
One of the major questions surrounding this update was Google’s preference on mobile web content delivery. Web content can be delivered to mobile devices in three ways:
Separate Mobile Site
This method of mobile content delivery redirects users to a separate mobile URL using bidirectional annotations such as rel=“alternate” and rel=“canonical”. The mobile website will consist of completely separate HTML and CSS files and the URL is typically identified by a letter “m” subdomain. (m.yoururl.com)
Similar to the separate mobile site method, dynamic serving renders different HTML and CSS files for users but unlike the first example this is done on one URL using the Vary HTTP Header. (Section 14.44)
Responsive Web Design
The final method of delivering web content to mobile devices is responsive web design. Unlike the first two methods, responsive web design uses the same HTML files. These files are then rendered on one URL using CSS media queries to determine how the content is to be rendered on the specific device. By using this method, users are free from redirects and possible user-agent detection errors will be avoided.
Responsive web design is Google’s official recommendation for delivery of web content to mobile devices. This recommendation was released later on developers.google.com
6% of Fortune 100 companies comply with Google’s Mobile Requirements
Pure Oxygen Labs performed a mobile risk assessment of the Fortune 100 companies and found that only 6% of the companies have websites that are compliant with Google’s mobile requirements. Other report findings included:
- 66% of companies are at risk of their site ranking being downgraded
- 11% of companies target smartphone users with responsive web design
- 56% of companies served mobile-formatted content to smartphone searches
As Google looks towards the future of mobile search, so should the rest of us.
What Are My Options?
As scary as the findings in the mobile risk assessment are for all companies, deciding what’s next and the impending change is just as scary. Choosing the right web experience management tool and partner to implement the technology are the first and arguably the toughest decisions to be made when a multi-channel web presence becomes a top priority.
Choosing the Right Web Experience Management Tool
When deciding what web experience management solution to implement, it is important to future-proof the investment by thinking long-term. Listed below are questions that can assist in determining the right web experience management solution.
Does the solution provide multi-channel functionality?
Oracle WebCenter Sites’ mobile functionality empowers companies to effortlessly extend their desktop web experience to mobile devices. Companies can effectively reduce costs by reusing existing web content, wire frames and navigation to eliminate the time and effort associated with the creation and management of mobile sites.
Is the software capable of rendering localized content to users?
Oracle WebCenter Sites excels at delivering localized content to users by rendering content in their native language through implicit and explicit information gathered by the system.
Does the software allow for the integration of social media?
Oracle WebCenter Sites allows users to log-in using social authentication enabling them to share, comment, rate, review and moderate content.
Will the company offer long-term support?
Oracle has been around for more than 35 years, employs 125,000 people and is valued at just over $80B. Oracle offers 24/7 support, employs 18,000 support staff which are located in 145 countries offering 24/7 support.
Is the solution one that the manufacturer will continue to invest in?
Oracle employs over 35,000 product development engineers and invests an estimated $5B per year in research and development to advance Oracle products. (Source)
Choosing the Right Implementation Partner
Redstone Content Solutions has recently become the first Oracle WebCenter Sites Specialized Partner See press release here
We invite you to review our “What to look for in your Oracle WebCenter Partner ” blog which details seven key topics to consider when choosing your WebCenter implementation specialist.
If you would like to learn more about web experience management, Oracle WebCenter Sites or Redstone Content Solutions, please contact us and we will be in touch soon.
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