Five Ideas: Enterprise 2.0
By Kellsey Ruppel-Oracle on Nov 24, 2010
How social networking and mobile usage is changing the way we do business.
In the recently published What's Mine Is Yours: The Rise of Collaborative Consumption, authors Roo Rogers and Rachel Botsman look at how the Internet has inspired a new economy made up of people who would rather barter and shop for used products than buy new ones. "Collaborative consumption is successful for a very simple reason: It offers consumers greater price and greater efficiency for their needs," Rogers tells Profit Online. "And as long as it continues to do that, it's going to grow." Read more below about how social networking and tools like mobile phones are impacting the way we do business, plus get expert advice for managing your own enterprise 2.0 implementation.
"In the next 24 months, companies will look for direct correlation between investments in social media and results." --Mark Woolen, Oracle's vice president of Social CRM products
"This is a new economy of people bartering, trading, sharing for what they want. And it comes out of a realization by consumers that the old model of hyper-consumption is not good for the planet--nor themselves...When consumers realized this wasn't't a good model, they looked for ways that they could have the utility of products and services without having to own them. And quickly, thanks to the internet, a whole bunch of businesses came about, ranging from Airbnb to Zipcar." --Roo Rogers, coauthor of What's Mine Is Yours: The Rise of Collaborative Consumption
"The mobile commerce revolution has changed almost every aspect of the retail business, from the way that we think about customer relationships to the way that we manage inventory and complete transactions." --David Dorf , senior director of Technology Strategy, Oracle Retail at Oracle
"More people are using social media tools, but they're not using them well. Many people's first forays into using social tools start with using them like their old channels: like advertising or brute force marketing. People have to experiment, have to get their feet wet, and have to test out ways to mix connecting and relationship-building into their repertoire. Here's a hint: beating your customers with endless letters until they buy doesn't fly in email marketing. It surely doesn't work in social media any better." --Chris Brogan, author of Social Media 101 and the president of New Marketing Labs
"As with traditional IT projects, it's critical that you clearly establish the business value of any E2.0 technology you adopt." --John Brunswick, a leading industry expert on portal and Enterprise 2.0 technologies