Extra! Extra! Read All About It! Oracle Unveils New Release of Oracle WebCenter Sites
By Christie Flanagan on May 01, 2012
So what’s the scoop? The new release of Oracle WebCenter Sites includes brand new features that help organizations optimize online customer engagement. The release includes a new user website authoring environment that provides a modern what-you-see-is-what-you-get interface with intuitive drag-and-drop capabilities that fit the way marketers and line-of-business teams work today. The new tabbed interface enables site authors to open and close tabs and switch between tasks with ease. Additionally, rich search functionality and visual search results simplify the authoring experience by making it easier than ever before for users to locate the content they wish to use and place it within the context of a webpage.
Modern authoring environment with a "what-you-see-is-what–you-get" interface.
Here’s what else our intrepid reporters were able to uncover. Today’s customers increasingly look to interact with brands socially and to share their experiences with their extended social networks. To address this need, Oracle WebCenter Sites now offers capabilities for social login, social sharing and a number of enhancements to the platform’s already robust user-generated content capabilities.
These new offerings include out-of-the-box integration with Facebook and Twitter, and more than twenty other social networks including LinkedIn, Google and Flickr. Social login removes barriers to site visitor registration and facilitates social interaction by enabling site visitors to authenticate on an organization’s website based on social network credentials, while social sharing capabilities help organizations extend the reach of their brands and promote engagement by making it easy for site visitors to automatically disseminate site content they like to their extended social networks. With social login and social sharing, site visitors’ on site experience is seamlessly integrated with the rest of their online interactions and networks, driving relevance, engagement, and ultimately customer loyalty.
Enable visitors to use their social network credentials for login and social sharing.
New user-generated content (UGC) capabilities that make it quick and easy for marketers to create and deploy polls on their websites or add new ratings widgets such as Thumbs Up/Down, Like It or Recommend, and more. These additions complement Oracle WebCenter Sites’ existing UGC capabilities for comments, ratings, reviews, and blogs, all with leading enterprise moderation capabilities.
“Acquiring new customers and sustaining their loyalty over the long term is increasingly dependent upon an organization’s ability to deliver rich and engaging online customer experiences,” said Kumar Vora, senior vice president, Product Development, Oracle WebCenter who was willing to go on record. “With the new release of Oracle WebCenter Sites, Oracle is putting powerful tools in the hands of business users and marketers for creating online experiences that are relevant, social and interactive for site visitors. Oracle WebCenter continues to lead the way in helping organizations to engage customers and empower their business through its combination of web experience management, enterprise content management, portal and collaboration technologies.”
Those interested in learning more about Oracle WebCenter Sites’s new capabilities are encouraged to return to the Oracle WebCenter blog over the coming days and to register to attend the webcast, Introducing Oracle WebCenter Sites 11gR1: Transforming the Online Experience. And that’s the way it is.