Engage at the Nexus of Social, Mobile, Information and Cloud
By Kellsey Ruppel-Oracle on Apr 01, 2013
Embracing a mobile, social, context-driven world.
Social. Mobility. Context awareness. Nontraditional content. User experience. Consumerization. This confluence of trends is creating unprecedented opportunities but also unprecendented exposure and risk.
How do you capitalize on these trends? How do you ensure you exploit these trends now, so you don't fall behind better positioned competitors and acquire the the tools and insight needed to build a complete foundation for the changes ahead?
Not that long ago, people's most sophisticated computing experience was at work, and computing was limited at home. Now, in most cases, the opposite is true. The consumerization of IT is a result of the availability of excellent devices, interfaces and applications with minimal learning curves. As a result of using these well-designed devices, people have become more sophisticated users of technology, and the individual has been empowered. People expect access to similar functionality across all their roles and make fewer distinctions between work and non-work activities.
Social is one of the most compelling examples of how consumerization drives enterprise IT practices. It includes personal activities of sharing comments, links and recommendations with friends. Consumer vendors have been quick to see the influence of friends sharing recommendations on what to buy.
Mobile computing is forcing the biggest change to the way people live since the automobile. Mass adoption forces new infrastructure, it spawns new businesses, and it threatens the status quo.
Cloud computing represents the glue for all the forces of the Nexus. It is the model for delivery of whatever computing resources are needed and for activities that grow out of such delivery. Without cloud computing, social interactions would have no place to happen at scale, mobile access would fail to be able to connect to a wide variety of data and functions, and information still would be stuck inside internal systems.
Information is not stored anywhere in particular. Rather, it is stored everywhere. For years, technologists have discussed the ubiquity of information without realizing how to take full advantage of it. That time is here now. Social, mobile and cloud make information accessible, shareable and consumable by anyone, anywhere, at any time. Knowing how to capture the power of the ubiquity of information and utilize the smaller subsets applicable to a company, a product and customers, at a specific point in time, will be critical to new opportunities and for avoiding risks.
Looking to learn more? We invite you to view Gartner's research note on this topic "The Nexus of Forces: Social, Mobile, Cloud and Information." Additionally, Oracle is proud to be a silver sponsor of the Gartner Portals, Content & Collaboration Summit, which delivers the tools and insights needed to tap into unprecedented portals, content and collaboration opportunities. Disruptive trends are yielding an array of business-critical imperatives: Deliver secure access across a widening range of devices. Mine and leverage nontraditional content. Use social software to drive efficiency and innovation. Exploit context-aware computing.
This summit represents the single most important event in the portals, content and collaboration space, where IT and business leaders gather to learn from the latest Gartner research and interact with 24+ Gartner analysts, peers and solution leaders. Experience new research and innovative thinking in a variety of session formats that drill down to your most critical topics. Are you planning to attend? We hope to see you there April 29-May 1, 2013!
Figure 1, Gartner, The Nexus of Forces: Social, Mobile, Cloud and Information, June 2012.