Employee Engagement: Drive Business Value
By Kellsey Ruppel on Dec 07, 2012
As we’ve been discussing this week, employee engagement is extremely important and you’ve probably realized that effectively engaging your employees is essential to driving business value. Your employees are the ones responsible for executing on the business’ objectives. Your employees (in the sales & service departments) are the ones interacting with your customers the most, so delivering on customer expectations and attaining high levels of customer engagement are simply not possible without successfully empowering these this stakeholder group.
High employee and partner engagement can have many benefits including:
- Higher levels of employee productivity
- Longer employee retention
- Stronger, more enduring and more successful relationships
- Serving as ambassadors for an organization’s brand
- More likely to deliver excellent customer service
- Referring others for hire
- Recommending the organization’s products and services
- Sharing feedback with their colleagues
In a way, engagement is a measure of employee investment in an organization’s mission and brand. And then you have the enablement piece of this as well. It’s hard to imagine a high level of engagement existing among employees who don’t feel that they’ve been enabled to do their jobs very efficiently or effectively. You’re just not going to find high engagement among people if the everyday processes and technologies they work with make it a challenge for them to access, share and manage the information they need do their jobs or if they’re unable to effectively collaborate around the projects they’re working on.