E2.0 Top 20: Why is there an interest in organizations becoming social?

We're kicking of a "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #1:Why is there an interest in organizations becoming social? What kind of business project could justify to invest  in an Enterprise 2.0 platform?

To kick off this topic, here's a great quote from Andy MacMillan.“This is a real business value conversation; this isn’t a technology field trip. Most organizations believe their people are one of their key assets; they are the ones that resolve escalations or exceptions in the process, they’re the ones that ultimately make improvements, so if I can enable those things to happen more quickly in the context of that existing application, then I’m making that application more valuable.” Andy MacMillan, Vice President of Product Management for Enterprise 2.0 at Oracle. Adoption of social technologies impacts many business areas:
  • Online Customer Self-Service can dramatically reduce costs and improve customer satisfaction
  • Peer Production (co-production with partners, suppliers and even customers) reduces time to market for products and services and enables more rapid scale
  • Crowd-Sourcing significantly helps Research and Development
  • Broadcast Search increases the opportunity to find and test new ideas and to introduce innovative components in your offer
  • Social Commerce enables new and direct  business model towards suppliers, partners and customers
  • Social Marketing increases effectiveness of marketing campaigns reducing communication costs
How is your organization being impacted?

Oracle’s strategy focuses on integrating Web 2.0 collaborative technology into enterprise business processes and activities, structured and unstructured, to connect people, processes and content to achieve business objectives. To learn more, we invite you to view the following resources:
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