E2.0 Top 20: How can I make informed decisions combining back-office systems with social media?
By Kellsey Ruppel on May 18, 2011
We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!
E2.0 Top 20 #8: How can I make informed decisions combining back-office systems with social media?
“Activity streams” is a fundamental key to re-design and get many business processes to be social, including informed decision making. By integrating social activities with business applications, you can deliver rich contextual "activity streams." Activity streams are a new way for enterprise users to get relevant information as quickly as it happens, by navigating to that information in context directly from their portal. It's not about syndicating social activities limited to a single application. Instead, Oracle believes back-office systems will be combined with social media tools to drive how users make informed business decisions in brand new ways. For example, an account manager might log into the company portal and automatically receive notification that colleagues are closing business around a certain product in his market segment. With a single click, he can reach out instantly to these colleagues via social media and learn from their successes to drive new business opportunities in his own area.
Oracle enterprise applications as well Oracle Universal Content management are integrated with Oracle WebCenter, providing a true Enterprise 2.0 infrastructure. Having an infrastructure that enables participation from any business process efficiently using any content is the real magnifying force. Learn more by viewing the resources below!
- Bunny Inc. – Episode 1. Mr. CIO meets Mr. Executive Manager
- Five Key Trends in Enterprise 2.0 for 2011
- Automating Enterprise Reporting with SOA and Oracle Business Intelligence Publisher article
- Fishbowl Solutions 2011 E2.0, ECM & Information Management Trends Report
- Oracle Enterprise 2.0 Group LinkedIn Discussion