E2.0 Top 20: How can I extend my customer base leveraging social media?

We're continuing on in our "Top 20 Enterprise 2.0" Questions & Answers series! In the coming weeks, we'll be posting topics around some of the challenges, best practices and strategies regarding Enterprise 2.0 adoption. We hope you'll join in the conversations!

E2.0 Top 20 #6: How can I extend my customer base leveraging social media?

Video contents, easy tools for feedbacks and requests, and fast services can  help  to acquire customers with reasonable cost. UBank, an online bank, used 2 YouTube channel videos to educate and engage customers: 65k views in 3 days, brand positioned, market share target in 9 months from launch. Complete customers mix, not only young people. Only 10 minutes  to create a new account. Which technology? Oracle WebCenter Suite to leverage a great customer experience on top of an integrated application stack, i.e. the Oracle Common User Experience Architecture.

To help manage the Web experience online, Oracle solutions are driving a new kind of intelligent social commerce by combining Oracle Universal Content Management, Oracle WebCenter Services, and Oracle Real-Time Decisions with leading e-commerce and product recommendations. Oracle Real-Time Decisions provides multichannel recommendations for content, products, and services—including seamless integration across Web, mobile, and social channels. The result: happier customers, increased customer acquisition and retention, and improved critical success metrics such as shopping cart abandonment. Learn more:

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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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