Do More with Oracle WebCenter to Create Engaging Online Experiences
By Christie Flanagan on May 18, 2012
Today’s guest post comes from a member of our WebCenter Evangelist team, Noël Jaffré, a Principal Technologist based in France.
Today’s public websites are no longer purely content driven informational sites and today’s extranets are no longer strictly transactional in nature. In many cases, your online engagement strategy may require a combination of both informational marketing content as well as online services, to engage your customers and to enable them to do business with you effectively.
For example, financial institutions require marketing content, say on different investment options, that is designed to help convert prospects into customers, as well as robust and secure capabilities that allow customers to conduct their financial transactions. In this case, a combination of capabilities including web experience management and portal are required to make this type of online initiative successful with the ultimate goal of creating an experience that is seamless and consistent from the customer’s perspective.
Deliver Seamless Marketing Sites and Self-Service Extranets with Oracle WebCenter
So whether you take content created and managed in your web experience management solution and embed it in a transactional application using portal or native APIs, or whether transactional applications are embedded in the web experience, Oracle WebCenter provides a complete platform to design and build the best online experiences across public marketing sites, self-service extranets and intranets.
With WebCenter you can:
- Drive sales and loyalty with engaging cross-channel online experiences
- Enable self-service extranets, intranets and custom application dashboards
- Enhance productivity with social collaboration
- Optimize information access with content management
Want to learn more about how to do more with Oracle WebCenter, view our recent webcast.
Are you providing your customers with engaging online experiences using Oracle? If so, you probably realize that there's more to exceptional customer engagement than just Web experience management. You must also empower your business by engaging and enabling employees and partners to deliver on customers' expectations. View this on demand webcast and learn how to meet your engagement goals by doing more with Oracle WebCenter.