Citius, Altius, Fortius: A Faster, Higher, Stronger Online Customer Experience

If you’ve been keeping up with coverage of the London 2012 Olympics, you’ve probably been hearing a lot of the Latin phrase, “Citius, Altius, Fortius,” the Olympic motto which means “Faster, Higher, Stronger.”  This motto was proposed by International Olympic Committee (IOC) founder, Pierre de Coubertin, back when the IOC was first established in 1894.  Since then, this motto has represented an Olympic ideal. An ideal that comes to life as medals are earned, as records are broken, and above all, in the day-to-day sacrifices made by athletes as they strive to compete at the elite level .

While the motto “Citius, Altius, Fortius” is very clearly and easily applicable to the realm of athletic competition, what does it mean to strive to be “Faster, Higher, Stronger”  when it comes to delivering an ideal  online customer experience in a competitive business landscape?  Like competitive athletes, those tasked with the management of extremely large, complex and dynamic web deployments are looking to create conditions for optimal performance.  And in the business arena, optimal performance translates into increased sales, brand loyalty and customer satisfaction.  

Citius, Altius, Fortius

You could say that Oracle knows a thing or two about creating conditions for the optimal performance of your online customer experience initiatives. By deploying Oracle’s web experience management solution, Oracle WebCenter Sites on Oracle Exalogic, a combination of hardware and software for applications and middleware, the desired conditions for optimal performance can be achieved.

This combination of hardware and software is called an engineered system. Oracle’s engineered system for the Oracle database is Oracle Exadata Database Machine. Oracle’s engineered system for applications, including WebCenter Sites, is Exalogic. Deploying WebCenter Sites, on WebLogic, JRockit, Exalogic and Exadata can improve the performance of uncached page delivery by 11.6x, the performance of cached delivery by 1.6x, and the performance of publishing by 3.7x over a comparable system running Tomcat. For a large site with 200 million page views per month, that’s 200 million more positive customer touch points, which ultimately leads to higher top-line revenue through increased brand loyalty and conversion rates.


These are just a few of the ways in which the combination of Oracle WebCenter Sites, Oracle Exalogic and Oracle Exadata enable you to deliver a faster, higher and stronger online customer experience.  To learn more about how this powerful combination can supercharge Oracle WebCenter Sites performance, reduce total cost of ownership and deliver faster time to market, check out the free whitepaper, Oracle Exalogic & Oracle Exadata: The Optimal Platform for Oracle WebCenter Sites.


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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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