Best Practices for Going Mobile
By Kellsey Ruppel-Oracle on Nov 22, 2010
Mobile is a hot topic. Regardless of industry, companies are constantly asking about technology to enable their businesses to reach customers and prospects on mobile devices. But implementing an effective mobile solution is challenging--and the requirement is reminiscent of the push to jump on the Web bandwagon in the early '90s. It's important to have a presence, but understanding how to get there or what to do once you're there can be elusive. Thankfully there are some fundamental guidelines that will make the most of your mobile implementation efforts.
1. Understand and Define the Desired Mobile Experience
Figure out which type of experience makes sense for your target mobile demographic and focus on it. There is a good chance that replicating your .com verbatim for mobile may not be the best solution.
2. Separate Content from Presentation
This is the key to delivering content to a mobile device. If the content stored in your CMS has embedded styling, reuse of this content will be limited. Start separating. Store content once and deliver to multiple channels.
3. Device Independence
Gone are the days of producing WML. Users surfing on their mobiles are using a modern device capable of rendering HTML pages. Emphasis should be placed on speed of access to content and creating an experience that works well on smaller screens. See how Oracle's Universal Content Management can be used to target content to a mobile device. Read more from John Brunswick.