5 Best Practices for Embracing the Social Business

We've been talking a lot about the social business lately on this blog, in the recent Oracle WebCenter Webcast and in our newsletter. In our most recent issue, John Brunswick provided 5 best practices for embracing the social enterprise. Have you tried any of these or have any best practices to share?

Five Best Practices for Embracing the Social Enterprise

It is difficult to dispute that organizations embracing the social enterprise maximize worker efficiency. But evolving an enterprise to take advantage of social business capabilities requires tenacious design, delivery, and management of technical and business efforts. To make the most efficient journey toward the social enterprise consider the following key points.
  1. Define how you will measure success. If you were going on vacation and someone asked you where you were headed, you would know. We should not treat the social enterprise any differently. Have clearly defined metrics established to validate project performance and return on investment.


  2. Start with scope in mind. The amount of information generated from collaborative activities can be immense. If users are inundated with materials unrelated to their work, activity streams lose their effectiveness. Carefully scope your activity streams to ensure their relevancy to users.


  3. Don't confuse installation with implementation. Installing social technologies is only one of the steps towards becoming a social enterprise. Using (implementing) them is another. Find small pockets of people excited to embrace the technology, with clearly defined objectives, to begin leveraging the technology.


  4. Observe business etiquette. As social capabilities proliferate throughout the enterprise, questions arise about users saying something you don’t want said. Technology does not remove the need to observe traditional business etiquette; people should observe standard business protocol.


  5. Practice. Do not expect others to readily adapt aspects of the social enterprise if you are not benefiting from them yourself. Practice, learn—and then evangelize.
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