As we wrap up this week on social collaboration and engagement, today’s guest post comes from David Christopher. David heads up Oracle’s EMEA Social Networking & Business Collaboration (SNBC) programme along with leading one of the executive programmes and Content / Portal Management. This post was originally featured on David’s StopThinkSocial site.
Social Networks in our personal lives have become so embedded in our culture that signs like "Follow me on Twitter" or "Like my Facebook Page" are becoming the norm. I even saw one on the side of a local bus recently requesting to follow the bus company on Twitter.
So if we have embraced social networks in our personal lives so readily to be better connected to our friends, why is it taking so long to do the same inside a company to better connect our employees?
A company that is socially connected is not just going to be more effective and more efficient, but it's going to have a knowledge reach spanning the entire company that any employee can tap into and make use of. This is the Power of the Enterprise Social Network and the heart of any Social Business.
"It's not important for you to know all the answers, but it's key that you know someone in your employee network that does"
Many of the presentations I now give uses this tag line because it's time we put more focus and attention on building employee social relationships. By doing so we build up employee trust and an expansive knowledge network which we can then utilise.
Let's take the following scenario:
Your CEO is tired of the scatter gun like approach to internal communications and wants something done about it. As your companies Head of Communications your CEO assigns you to deal with it quickly.
However, you already have a PR nightmare on your hands which is taking up all of your time...
So what do you do...
None of these responses are ideal and are unlikely to deliver a good solution.
However, for a company that has embraced Enterprise Social Networks, there is another way....put a "Shout Out" to your employees asking for active participants (volunteers to be part of the project team) and passive contributors (volunteers to contribute from the sidelines).
This "Shout Out" approach provides some great business benefits:
I call this Open Collaboration (yes, I avoided using the term social) and have been trialing it now for a while with some great success.
This is just one example of what you can do once your company's employees are better socially connected which couldn't be possible without first developing your Enterprise Social Network.