Monday Feb 24, 2014

Content-Enabling Your Insurance Business Using Oracle BPM and WebCenter Content

Hello everyone. Today we are featuring a guest blog post from Raoul Miller at TeamInformatics. TeamInformatics is a leading provider of consulting and implementation services for Oracle WebCenter and has recently published an informative whitepaper on the value of integrating WebCenter Content with our BPM technologies to deliver more cost-effective business processes.

Guest post: Raoul Miller, TeamInformatics

TEAM has worked with a number of insurance industry companies over the years and the advantages of content-enabling these enterprises are numerous.  Many insurance organizations have grown through acquisition, with the end result that they have parallel legacy systems in place with increasingly evolving complexity in meeting the challenges of integrating them. This makes the insurance industry ideal for deployment of SOA/BPM as an integration methodology and adding content and records management to this is a no-brainer (as the insurance industry is so document and record-driven).

Last year Oracle published a white paper (link) on how best to use their BPM (business process management) tools in an insurance industry setting. I won’t restate all their reasons as to why the Oracle solution is a good fit – but suffice to say that the Oracle Insurance business unit has a lot of experience in the area and solutions to meet all your needs. However, what was missing from the white paper was the value and flexibility gained by adding WebCenter Content, Records, and Imaging to the mix.

We are currently working with a number of customers on exactly these integrations – allowing for secure upload of files from agents’ offices, scanning and uploading of paper forms and documents (using capture and distributed capture), migrating legacy images from mainframe systems to modern Oracle WebCenter Content systems, and allowing users (for the first time) to truly search and retrieve content based on metadata and full text searches. TEAM’s Enterprise Architect, Raoul Miller, has produced a whitepaper that contains two case studies where SOA/BPM and WebCenter content enable businesses with these processes.

To learn more about these implementations, download the whitepaper here.

Monday Feb 17, 2014

The Digital Experience Age

We now live in an always connected world. Every minute of every day, two million search queries are made on Google, nearly 700,000 pieces of content are shared on Facebook, 571 new websites are created, and consumers spend $272,000 shopping online (source).

People shop, play, connect and conduct business online and the digital channel is often preferred by customers, employees and partners alike. As a result, great digital experience is no longer a nice-to-have; it’s a make-or-break point for your business as we more fully enter the digital age. 

In this increasingly digital world, organizations must deliver an online experience that is personal, contextual, and multichannel. Today’s customers expect an engaging, consistent and connected digital experience. This week we want to bring you stories of how Oracle WebCenter has helped power the digital experience for many customers. We hope you’ll tune in to learn more!

Friday Feb 14, 2014

Olympic Mobility - who could imagine it any other way?

Olympic Rings?

As I've been watching the Sochi Olympics every night since last Friday's spectacular opening ceremonies (even with a 4 ring Olympic Rings snafu) - it is hard not to notice the influence that mobility has provided us on our perspective of the games.  The image of each country's athletes entering the stadium with their phones held high is etched on our collective eye. I wonder if anyone is tallying up the iPhone vs Android vs GoPro numbers and what the split might be in Sochi?

While obviously an monumental competitive gathering, the Olympics are an incredible social event as well - bringing together young athletes from all over the world and while I haven't counted - almost all the teams I saw entering had phones or cameras held high to record the event - to prove "I was there" at a life-changing event for so many and to share the experience with their families, friends and fans. 

It is such a social event that there is even a favorite app for the Olympic Village athletes at the games according to some reports. And the funny part is that this seems so totally normal to all of us who have already integrated mobile and social into our daily lives.  What will the next Olympics bring in Rio in 2016 or the next winter Olympics show us? With wearable tech just starting to boom - this will bring a whole other level of connection with the games - perhaps we'll be able to monitor the athletes blood pressure and oxygen levels while they compete? Can you just imagine the commentators... they might be even more annoying than they are now...

The NBC Universal network in the USA paid $4.38 billion for U.S. broadcasting rights through 2020, and controls the official broadcast of all Olympic events from the opening ceremonies to what popular events are broadcast across our cable boxes. The time delay helps sell more targeted advertising of course. Yet there is also a steady stream of Olympic photos and more photos and videos coming from all sources. With its official authority, NBC is streaming more video than any other Olympics. The cable/network relationship has built control of this streamfest via a joint initiative "TV Everywhere"  - a coordinated effort between television companies and their cable distribution partners to offer video online through any device to those who can authenticate through their cable provider tying the cable viewer tightly to their provider relationship. So this doesn't tie the viewer to their television by any means - a recent study quoted in the article: A streaming event of Olympic proportions noted that "nearly three-quarters of TV Everywhere programming was watched on mobile devices, with tablets representing the most at 42 percent."

I just downloaded the NBC Sports Extra App for my iPhone and now have 24x7 access to watch whatever event we'd like. Curling 24x7 for those that want it. :-) 

Perhaps one of the greatest events of the opening ceremonies was the Russian Police performing the cover of "Get Lucky" which they didn't even air on the broadcast but another alternative recording is still available via YouTube. Closing with this love song... Happy Valentines Day!

Russian police — Get lucky cover (Daft Punk)

Credit: U.S. Army IMCOM;

Tuesday Feb 11, 2014

Pella Revolutionizes the Digital Experience for Customers, Partners, and Employees

Webcast: Pella Revolutionizes the Digital Experience for Customers, Partners, and Employees
Oracle Corporation
Oracle AppAdvantage IT Leaders Series - Pella Revolutionizes the Digital Experience 
for Customers, Partners, and Employees

How Does the Digital Experience Fuel Continuous Improvement at Pella?

Organizations today are challenged by the need to continuously innovate while reducing costs and driving business growth. The Oracle AppAdvantage IT Leaders Series showcases leading organizations around the world and their use of technology to fuel business innovation and meet strategic business objectives with Oracle AppAdvantage, a strategic approach to using Oracle Fusion Middleware with Oracle Applications.

Join us to hear firsthand from the IT leaders of renowned window and door manufacturer Pella about how they are leveraging Oracle AppAdvantage to reinvent the way they interact with employees, customers, and business partners. Find out how technology enables continuous improvement throughout the manufacturing and sales cycles at Pella.

Attend this webcast to:

  • Hear IT leaders from Pella discuss their business needs and challenges, and how Oracle AppAdvantage is addressing these issues
  • Walk through Pella’s enterprise architecture model and learn how the company leverages technology to provide a superior digital experience
  • Participate in a live Q&A with Oracle experts regarding Oracle AppAdvantage and plan your strategic roadmap

Register now for this webcast.

Register Now

Attend this webcast.

Wednesday, February 12, 2014
10 a.m. PT / 1 p.m. ET

Presented by:

Presenter FPO

Rick Beers

Senior Director, Product Management, Oracle

Presenter FPO

Rick Hassman

Director of Corporate Applications, Pella

Presenter FPO

Eric Carlson

Manager of Interactive Marketing, Pella

Presenter FPO

Al Viall Jr.

Oracle Enterprise Architect, Oracle

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Monday Feb 10, 2014

Future-Proof Mobile SEO with WebCenter Sites

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Guest Blog post by: 

In 2013, Google announced updates to their algorithm that would cause “Changes in Rankings of Smartphone Results”.  This update can be attributed to the explosion of smartphone usage over the last five years.

One of the major questions surrounding this update was Google’s preference on mobile web content delivery.  Web content can be delivered to mobile devices in three ways:

Separate Mobile Site

Future Proof Your Mobile Sites This method of mobile content delivery redirects users to a separate mobile URL using bidirectional annotations such as rel=“alternate” and rel=“canonical”.  The mobile website will consist of completely separate HTML and CSS files and the URL is typically identified by a letter “m” subdomain. (

Dynamic Serving

Similar to the separate mobile site method, dynamic serving renders different HTML and CSS files for users but unlike the first example this is done on one URL using the Vary HTTP Header. (Section 14.44)  

Responsive Web Design

The final method of delivering web content to mobile devices is responsive web design. Unlike the first two methods, responsive web design uses the same HTML files.  These files are then rendered on one URL using CSS media queries to determine how the content is to be rendered on the specific device.  By using this method, users are free from redirects and possible user-agent detection errors will be avoided.

Responsive web design is Google’s official recommendation for delivery of web content to mobile devices. This recommendation was released later on

6% of Fortune 100 companies comply with Google’s Mobile Requirements

Fortune 100 Mobile and Responsive Site Breakdown Pure Oxygen Labs performed a mobile risk assessment of the Fortune 100 companies and found that only 6% of the companies have websites that are compliant with Google’s mobile requirements. Other report findings included:

  • 66% of companies are at risk of their site ranking being downgraded
  • 11% of companies target smartphone users with responsive web design
  • 56% of companies served mobile-formatted content to smartphone searches

As Google looks towards the future of mobile search, so should the rest of us.

What Are My Options?

Mobile Authoring As scary as the findings in the mobile risk assessment are for all companies, deciding what’s next and the impending change is just as scary. Choosing the right web experience management tool and partner to implement the technology are the first and arguably the toughest decisions to be made when a multi-channel web presence becomes a top priority.

Choosing the Right Web Experience Management Tool  

When deciding what web experience management solution to implement, it is important to future-proof the investment by thinking long-term.  Listed below are questions that can assist in determining the right web experience management solution.

  • Does the solution provide multi-channel functionality?
    • Oracle WebCenter Sites’ mobile functionality empowers companies to effortlessly extend their desktop web experience to mobile devices.  Companies can effectively reduce costs by reusing existing web content, wire frames and navigation to eliminate the time and effort associated with the creation and management of mobile sites.
  • Is the software capable of rendering localized content to users?
    • Oracle WebCenter Sites excels at delivering localized content to users by rendering content in their native language through implicit and explicit information gathered by the system.
  • Does the software allow for the integration of social media?
    • Oracle WebCenter Sites allows users to log-in using social authentication enabling them to share, comment, rate, review and moderate content.
  • Will the company offer long-term support?
    • Oracle has been around for more than 35 years, employs 125,000 people and is valued at just over $80B. Oracle offers 24/7 support, employs 18,000 support staff which are located in 145 countries offering 24/7 support. 
  • Is the solution one that the manufacturer will continue to invest in?
    • Oracle employs over 35,000 product development engineers and invests an estimated $5B per year in research and development to advance Oracle products. (Source)

Choosing the Right Implementation Partner

Redstone Content Solutions has recently become the first Oracle WebCenter Sites Specialized Partner  See press release here

We invite you to review our “What to look for in your Oracle WebCenter Partner ” blog which details seven key topics to consider when choosing your WebCenter implementation specialist.

If you would like to learn more about web experience management, Oracle WebCenter Sites or Redstone Content Solutions, please contact us and we will be in touch soon. 

Other WebCenter Sites Blogs:

WebCenter Sites Gets Personal – With Customers

WebCenter Sites Reporting for Duty & Ready for Localization

Are You Struggling To Create Engaging On-line Customer Experiences?

Wednesday Feb 05, 2014

Oracle AppAdvantage for Digital Experience: Delivering Consistent Multichannel Experiences using WebCenter

The way that your organization delivers information has become an increasingly important aspect of how you engage with customers, partners and employees. It also reflects significantly on your corporate brand and how you are viewed in the marketplace. Oracle AppAdvantage is Oracle's approach to maximizing the value of Oracle Applications with Oracle Fusion Middleware as it helps you leverage your existing investments while standardizing on core enterprise applications. Naturally, most organizations rely on multiple business systems to process, track, coordinate and deliver vital information to customers, partners and employees. Each user expects a personal experience, but those experiences will vary according to their roles and personas.

The method and style by which information is delivered is commonly called the Digital Experience. To keep your customers engaged and satisfied, the Digital Experience must be consistent across web and mobile delivery channels, with content presented appropriately within each context.

We have all seen when a company fails at delivering a quality web experience. Information delivered to a customer or employee varies depending whether it is accessed from a tablet device or a browser. Visual branding and the “look and feel” vary widely or sometimes the information is just wrong as it is not being delivered from a central system.Customers, business partner and employees all expect a better experience.

In order to provide this type of consistent and integrated online experience, organizations using Oracle Applications must be able to integrate web content management systems with enterprise systems of record and securely deliver this information in a contextual and self-service fashion. A complete Digital Experience can’t be disconnected from these critical enterprise applications.

Oracle AppAdvantage is a program powered by Oracle Fusion Middleware technologies that helps customers strengthen their investments in Oracle Applications and integrate new technology without adding to the applications’ development lifecycles. Customers that use Oracle E-Business Suite or Oracle’s PeopleSoft, JD Edwards, or Siebel solutions—as well as any of Oracle’s industry solutions or other Oracle Applications—can fulfill customer expectations with Oracle AppAdvantage solutions for Digital Experience.

Ultimately, the success of the Digital Experience depends upon the quality and quantity of information available from enterprise applications and the ease with which it can be accessed and utilized. The middleware solutions in the Oracle AppAdvantage program enable Oracle Applications customers to deliver a seamless Digital Experience that maintains the corporate “look and feel” of your brand while targeting individuals based on their current context and preferences.

To learn more about the power of Oracle AppAdvantage for Digital Experience, watch the upcoming webcast where a leading doors and windows manufacturer, Pella discusses how they are leveraging Oracle AppAdvantage for Digital Experience to empower their customers, dealers as well as their sales network and are fueling continuous improvement, in turn.

Oracle AppAdvantage IT Leader Series: Pella Revolutionizes Digital Experience for Customers, Partners and Employees

Wednesday, February 12 at 10 am Pacific/1 pm Eastern.

Register Today.


Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.


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