Thursday Oct 31, 2013

Web Experience Management: Segmentation & Targeting - Chalk Talk with John

Today's post comes from our WebCenter friend, John Brunswick. 

Having trouble getting your arms around the differences between Web Content Management (WCM) and Web Experience Management (WEM)?  Told through story, the video below outlines the differences in an easy to understand manner.

By following the journey of Mr. and Mrs. Smith on their adventure to find the best amusement park in two neighboring towns, we can clearly see what an impact context and relevancy play in our decision making within online channels.  Just as when we search to connect with the best products and services for our needs, the Smiths have their grandchildren coming to visit next week and finding the best park is essential to guarantee a great family vacation.  One town effectively Segments and Targets visitors to enhance their experience, reducing the effort needed to learn about their park.

Have a look below to join the Smiths in their search.

 

 Learn MORE about how you might measure up:

Deliver Engaging Digital Experiences

Drive Digital Marketing Success
Access Free Assessment Tool


Wednesday Oct 30, 2013

Multichannel Digital Engagement: Find Out How Your Organization Measures Up

This article was originally published in the September 2013 Edition of the
Oracle Information InDepth Newsletter ORACLE WEBCENTER EDITION

Thanks to mobile and social technologies, interactive online experiences are now commonplace. Not only that, they give consumers more choices, influence, and control than ever before. So how can you make your organization stand out?

The key building blocks for delivering exceptional cross-channel digital experiences are outlined below. Also, a new assessment tool is available to help you measure your organization's ability to deliver such experiences.

  • A clearly defined digital strategy. The customer journey is growing increasingly complex, encompassing multiple touchpoints and channels. It used to be easy to map marketing efforts to specific offline channels; for example, a direct mail piece with an offer to visit a store for a discounted purchase. Now it is more difficult to cultivate and track such clear cause-and-effect relationships.

    To deliver an integrated digital experience in this more complex world, organizations need a clearly defined and comprehensive digital marketing strategy that is backed up by an integrated set of software, middleware, and hardware solutions.

  • Strong support for business agility and speed-to-market. As both IT and marketing executives know, speed-to-market and business agility are key to competitive advantage. That means marketers need solutions to support the rapid implementation of online marketing initiatives—plus the flexibility to adapt quickly to a changing marketplace. And IT needs tools with the performance, scalability, and ease of integration to support marketing efforts. Both teams benefit when business users are empowered to implement marketing initiatives on their own, with minimal IT intervention.

  • The ability to deliver relevant, personalized content. Delivering a one-size-fits-all online customer experience is no longer acceptable. Customers expect you to know who they are, including their preferences and past relationship with your brand. That means delivering the most relevant content from the moment a visitor enters your site.

    To make that happen, you need a powerful rules engine so that marketers and business users can easily define site visitor segments and deliver content accordingly. That includes both implicit targeting that is based on the user’s behavior, and explicit targeting that takes a user’s profile information into account. Ideally, the rules engine can also intelligently weight recommendations when multiple segments apply to a specific customer.

  • Support for social interactivity. With the advent of Facebook and LinkedIn, visitors expect to participate in and contribute to your web presence—and share their experience on their own social networks. That requires easy incorporation of user-generated content such as comments, ratings, reviews, polls, and blogs; seamless integration with third-party social networking sites; and support for social login, which helps to remove barriers to social participation.

  • The ability to deliver connected, multichannel experiences that include powerful, flexible mobile capabilities. By 2015, mobile usage is projected to surpass that of PCs and other wired devices. In other words, mobile is an essential element in delivering exceptional online customer experiences. This requires the creation and management of mobile experiences that are optimized for delivery to the thousands of different devices that are in use today. Just as important, organizations must be able to easily extend their traditional web presence to the mobile channel and deliver highly personalized and relevant multichannel marketing initiatives while also managing to minimize the time and effort required to manage mobile sites.

Are you curious to know how your organization measures up when it comes to delivering an engaging, multichannel digital experience? If so, take this brief, 15-question online assessment and see how your organization scores in the areas of digital strategy, digital agility, relevance and personalization, social interactivity, and multichannel experience.


Friday Oct 25, 2013

The Connected Company: WebCenter Portal - Feedback - Analytics and Polls

Evernote Export Guest Post by: Mitchell Palski, Staff Sales Consultant

The importance of connecting peers has been widely recognized and socialized as a critical component of employee intranets. Organizations are striving to provide mediums for sharing knowledge and improving awareness across their enterprise. Indirectly, the socialization of your enterprise should lead to cost savings and improved product/service quality. However, many times the direct effects of connecting an organization’s leadership with its employees are overlooked. Oracle WebCenter Portal can help you bridge that gap by gathering implicit and explicit feedback.

Implicit Feedback Through Usage Analytics

Analytics allows administrators to track and analyze WebCenter Portal traffic and usage. Analytics provides the following basic functionality:

  • Usage Tracking Metrics: Analytics collects and reports metrics of common WebCenter Portal functions, including community and portlet traffic.
  • Behavior Tracking: Analytics can be used to analyze WebCenter Portal metrics to determine usage patterns, such as page visit duration and usage over time.
  • User Profile Correlation: Analytics can be used to correlate metric information with user profile information. Usage tracking reports can be viewed and filtered by user profile data such as country, company or title.

Usage analytics help measure how users interact with website content – allowing your IT staff and business analysts to make informed decisions when planning development for your next intranet enhancement. For example:

  • If users are not accessing your Announcements page and missing critical information that they need to be aware of, you may elect to use graphical links on the home page to direct more users to that page. As a result, the number of employee help-requests to HR decreases.
  • If users are not accessing your News page to read recent articles, you may elect to stop spending as much time updating the page with new stories and cut costs in your communications department.
  • You notice that there is a high volume of users accessing the Employee Dashboard page so your organization decides to continue making personalization enhancements to the page and investing in the Portal tool that most users are accessing.

Usage analytics aren’t necessarily a new concept in the IT industry. What sets WebCenter Portal Analytics apart is:

  • Reports are tailored for WebCenter specific tools
  • Report can be easily added to a page as simple as a drag-and-drop


WebCenter Portal Analytics

Explicit Feedback Through Polls

WebCenter Portal users can create, edit, take, and analyze online polls. With polls, you can survey your audience (such as their opinions and their experience level), check whether they can recall important information, and gather feedback and metrics.

How many times have you been involved in a requirements discussion and someone has asked a question similar to “Well how do you know that no one likes our home page?” and the response is “Everyone says they hate it! That’s all anyone complains about.” No one has any measurable, quantifiable metric to gauge user satisfaction. Analytics measure usage, but your organization also needs to measure the quality of your portal as defined by the actual people that use it. With that information, your leadership can make informed decisions that will not only match usage patterns but also relate to employees on a personal level. The end result is a connection between employees and leadership that gives everyone in the organization a sense of ownership of their Portal rather than the feeling of development decisions being segregated to leadership only.

Polls can be created and edited through the Poll Manager:

Oracle WebCenter Poll Manager

Polls and View Poll Results can easily be added to a page through drag-and-drop.

WebCenter Portal Poll Results

What did we learn?

Being a “connected” company doesn’t just mean helping employees connect with each other horizontally across your enterprise. It also means connecting those employees to the decisions that affect their everyday activities. Through WebCenter Portal Usage Analytics and Polls, any decision that is made to remove a Portal page, update a Portal page, or develop new Portal functionality, can be justified by quantifiable metrics. Instead of fielding complaints and hearing that your employees don’t have a voice, give those employees a voice and listen!


Thursday Oct 24, 2013

The Connected Company: WebCenter Portal Activity Streams

Guest post by Mitchell Palski, Oracle Staff Sales Consultant

Social media is sure to have made its way into your company or government organization. Whether its discussion threads, blog posts, Facebook-style profile-pages, or just a simple Instant Messenger application; in one way or another, your employees are connected. What are the objectives of leveraging social media in your organization?

  • Facilitating knowledge transfer
  • More effectively organizing team events
  • Generating inter-community discussions to solve problems
  • Improving resource management
  • Increasing organizational awareness
  • Creating an environment of accountability
Do any of the business objectives above stand out to you as needs? If so, consider leveraging the WebCenter Portal Activity Stream as part of your solution.

In WebCenter Portal, the Activity Stream feature provides a streaming view of the activities of your connections, actions taken in portals, and business activities that looks a lot like a combined Facebook and Twitter newsfeed. Activity Stream can note when a user:

  • Posts feedback (comments)
  • Uploads a document
  • Creates a new blog, page, event, or announcement
  • Starts a new discussion
  • Streams messages and attachments entered through WebCenter Publisher (similar to Twitter)

Through Activity Stream Preferences, you can select which of these activities to show or hide from your personal Activity Stream.

Here’s what you get:

  • Real-time stream of activities with in a Portal or sub-Portal increases awareness across your organization or within a working group
  • Complete list of user actions reduces the time-to-find for users that need to interact with the latest activities in your portal
  • Users can publish to their groups when tasks are finished for complete group traceability and accountability, as well as improved resource management.
  • Project discussions and shared documents that require the expertise of someone outside of a working group now get increased visibility across your organization.

There’s a reason that commercial Social Media tools like Facebook and Twitter have been so successful – they spread information in an aesthetically appealing and easy to read format.  Strategically placing an Activity Feed within your Portal is analogous to sending your employees a daily newsletter, events calendar, recent documents report, and list of announcements – BUT ALL IN ONE! 


Wednesday Oct 23, 2013

Today's Well Connected Companies

Statoil Fuel & Retail and their partner, L&T Infotech, our recent winner of the Oracle Excellence Award for Fusion Middleware Innovation in the WebCenter category is featured this month in Profit Magazine's November Issues of both print and online versions. The online version has significantly more detail about their "Connect" project

Statoil Fuel & Retail is a leading Scandinavian road transport fuel retailer that operates in 8 different countries and delivers aviation fuel at 85 airports. The company produces and sells 750 different lubricant products for B2B and B2C customers. Statoil won the 2013 Oracle Excellence Award for Oracle Fusion Middleware Innovation: Oracle WebCenter based on a stellar Oracle implementation, created with implementation partner L&T Infotech, which used Oracle’s JD Edwards and Oracle Fusion Middleware to replace and consolidate 10 SAP portals into a single, integrated, personalized enterprise portal for partners, station managers, and support staff. Utilizing Oracle WebCenter Portal, Oracle WebCenter Content, Oracle Identity Management, Oracle SOA Suite, JD Edwards applications, and Oracle CRM On Demand, Statoil is now able to offer a completely redesigned portal for an easy and user-friendly web experience, delivering a fast, secure, robust, and scalable solution that will help the company remain competitive in its industry. The solution has increased Statoil Fuel & Retail’s web footprint and expanded its online business.

Read the complete article for the full story of Statoil Fuel & Retail's implementation of Oracle Fusion Middleware technology.

Wednesday Oct 16, 2013

Save Paper, Time and Money with a Fully Integrated Invoice Processing System

Oracle Corporation
Get the Guide: Delivering a Cost Efficient and Integrated A/P Soluttion

Save Paper, Time and Money with a Fully Integrated Invoice Processing System

Organizations today are looking to implement document imaging to help manage multiple business processes and realize the benefits of automation across their enterprises. With Oracle WebCenter Imaging, and its out-of-the-box integrations to Oracle Applications, companies can create a complete transactional content management platform and extend the benefits throughout the entire organization.

We encourage you to read our guide, Delivering a Cost Efficient and Integrated A/P Automation Solution with Oracle WebCenter Imaging to learn how to:

  • Get a fast, rapid ROI by automating image process for accounts payables
  • Fully understand the value of automating form and image processing and integration with Oracle E-Business Suite
  • Extend the benefits by leveraging the same imaging infrastructure to automate other business processes
Download the white paper today and learn more about how you can automate important business processes.
Register Now

Monday Oct 14, 2013

World Paper Free Day is Coming Next Week

Hello Everyone,

I am willing to bet that most of you have never heard of "World Paper Free Day" but yes, there really is such a thing!  Basically, it is a volunteer initiative to help businesses understand how reliance on paper-based processes can have a detrimental effect on how efficient your business is.  Here at Oracle, we are big believers in eliminating reliance on paper and all the problems it causes.  You may have seen one of our recent webcasts on the subject, or viewed one of our recent customer testimonials. Whatever the case, we encourage you to step back and evaluate the processes you have in place today and ask yourself, could this be better if the capture, scanning and routing of inbound documents, faxes and images was automated?

For many companies, the obvious first place to start is Accounts Payable Invoicing as pretty much every company on earth has an AP department.  But there are many other areas within a business that can benefit from process automation.  It might be the Procurement process, or General Ledger, or Sales Contract management or a Human Resource Management process.

World Paper Free Day is October 24th.  Why not make it a milestone for your organization and make it the day that you reconsider how you do business, and consider how Oracle WebCenter Imaging Solutions can help you make a change for the better. 

To see what other Oracle customers are already doing to save money and be more efficient, view our collection of customers success stories here.

Thursday Oct 10, 2013

Create, Manage and Deliver a Multichannel Experience with Ease

Webcast: Create, Manage, and Deliver a Multichannel Experience with Ease
Oracle Corporation
Webcast: Create, Manage, and Deliver a Multichannel Experience with Ease

Engage Customers Across Digital Touch Points

Effective digital marketing requires delivery of a seamless customer experience across touch points—from web to mobile to social, and more—with the right content presented to the right customer at the right time. Ultimately, the goal is to influence behavior to drive sales conversions, but how do you get there?

View this webcast and learn:
  • Why multichannel marketing is essential for driving sales and customer loyalty today
  • How to create, manage, and moderate contextually relevant, targeted, and interactive digital experiences
  • How to optimize customer engagement across web, mobile, social, and other digital channels
Register now to view the webcast.


Right Arrow
Hardware and Software Engineered to Work Together

Thursday Oct 03, 2013

Congratulations WebCenter Winners of 2013 Fusion Middleware Innovation

On the WebCenter Team, we are really fortunate to have great customers and partners around the world that are continually pushing the envelope for what they can do with our products to help serve their employees, customers and partners. 

Oracle Excellence Awards for Fusion Middleware InnovationThis year was a very difficult year for the panel of judges to make the winner selections because there were so many fantastic nominations that proved in a multitude of different ways that in order to grow your company or organization, you need to manage and share information efficiently, maximize the value of transactions through self-service and deliver engaging online experiences for your customers, partners and employees in all their interactions with your company. 

Our customers are doing this together with WebCenter Sites, WebCenter Content, WebCenter Imaging and WebCenter Portal integrated with both Fusion Middleware and other Oracle Apps. 

In evaluating the nominations from all over the world this year, our judges looked for nominations that really maximized success across the WebCenter portfolio and the selected winners were:

Choice Hotels International (US)

Statoil Fuel & Retail (Sweden)

Congratulations Choice Hotels International and Statoil Fuel & Retail

Choice Hotels International 

Choice Hotels International
(LtoR: Tony Rems – Managing Partner of Thought Matrix, Paul Elliott - Manager, Content Management & Support Services Development, Choice Hotels and Jothi Sankaranarayanan,  Lead CMS Developer at Choice Hotels)

Choice Hotels with their partner Thought-Matrix

Choice Hotels is a global hotel franchise with 6000+ franchisees. Choice is in the process of completely re-building their distribution platform for the next generation.  They currently process and distribute over $6B worth of reservation activity to the franchisees of Choice Hotels. To continue to grow and support the strategic business initiatives of the company they needed to address the primary vehicle for delivering business to their customers.  Their current platform was an amalgam of 25 years of development on disparate systems that offered limited inter-operability and scalability.  A strategic decision was made to adopt the Oracle technology stack to build out this new platform

 They introduced more self-service opportunities to their business to create greater empowerment and flexibility, thus reducing the dependency on IT to introduce new features to their production systems. They are using WebCenter Sites as their web content management systems deployed for their International Websites. Standardizing on WebCenter Sites has allowed them to consolidate four different Content Management System platforms and created a Content Center of Excellence making it easier for any of their business users to take advantage of the WYSIWYG interface.

They also took advantage of WebCenter Portal to introduce a new company intranet and extranet to replace their antiquated proprietary system.  The fresh new interface for the users will allow them to take advantage of portals to quickly address matters that require their attention.

Perhaps the biggest win at the enterprise level is standardizing on the Oracle platform. They have seen tremendous benefits by being standardized on a focused set of tools and applications.  Their development, testing, administration, and database engineers now have greater flexibility and mobility throughout their enterprise.  Since they all have the same relative skill set, they can flex on certain projects in order to get them to market quicker.  No more Sys Admins having to learn the ins and outs of a particular system and its idiosyncrasies because everything is now a standard Oracle deployment.

Congratulations Choice Hotels!


Statoil Fuel & Retail

Statoil Fuel & Retail
(From R to L : Pandurang Ranjalkar, Mukesh Aghi, Rakesh Pande, Vegar Bøthun (Statoil), GV Rao, Arvind Ankalikar, Scott Howley (Oracle), Santosh Borse, Michael Snow (Oracle))

Statoil Fuel & Retail with their partner L&T Infotech

Statoil Fuel & Retail is a leading Scandinavian road transport fuel retailer that operates across 8 different countries and delivers aviation fuel at 85 airports and produces & sells 750 different lubricant products apart from road transport fuel for both B2B and B2C customer profiles.

Statoil and their partner, L&T Infotech conducted an implementation of JD Edwards ERP to replace the existing SAP ERP and Portals, consolidating 10 existing portals into a single enterprise portal with integration using Fusion Middleware, Portal development using Oracle WebCenter, Oracle Content Management, OBIEE, Oracle CRM on-demand, Single sign-on using Identity Management for JD Edwards, Treasury System, WRECS, and Role allocation using IDM.  At the same time, Statoil setup Oracle WebCenter Content as a centralized document storage integrated with the ERP solution replacing existing IBM Content Management and IBM OnDemand.

Overall the main driving goal was to offer a completely redesigned portal for an easy, secure, scalable and user friendly web application to increase their web footprint and expand Statoil Fuel & Retail’s online business.  

Congratulations Statoil Fuel and Retail!







Tuesday Oct 01, 2013

Digital Signatures for Oracle WebCenter: Speeding up processes and guaranteeing authenticity

digital signature is basically a way to ensure that an electronic document (e-mail, spreadsheet, text file, etc.) is authentic. Authentic means that you know who created the document and you know that it has not been altered in any way since that person created it.  For many document workflows and processes, guaranteeing authenticity is critical and in many cases, it is required for compliance purposes.  Organizations are increasingly investing in Enterprise Content Management and Business Process Management automation to enhance their operations, increase efficiencies and ensure compliance, not to mention the hopes of cutting costs. Unfortunately unless they are also implementing a compliant and standards based digital signature solution that is integrated into the enterprise, their overall ROI on these investments is greatly reduced due to the inefficiencies of having to print, sign, and scan signature-dependent documents.

Our friends at ARX and Bezzotech have focused their expertise in this area and are hosting a webcast on Thursday of this week, in conjunction with the IOUG, to educate and inform you about the value of adding digital signatures to documents or other files within WebCenter Content. 

Be sure to join them for "E-Signatures in Oracle WebCenter Content" on Thursday, October 3, 2013 12:00 PM- 1:00 PM CST.  You can register for the event by clicking this link.  You can also learn more at http://www.arx.com/ and http://bezzotech.com/.


About

Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

Search

Archives
« October 2013 »
SunMonTueWedThuFriSat
  
2
5
6
7
8
9
11
12
13
15
17
18
19
20
21
22
26
27
28
29
  
       
Today