By Christie Flanagan on Sep 19, 2013
Are you a digital marketer attending Oracle OpenWorld? If so, you'll want to include these sessions in your schedule to learn the latest in mobile marketing, cross-channel marketing and targeting and segmentation:
Developing a Mobile Marketing Strategy: Trade-offs, Challenges, and Best Practices [CON9427]
Wednesday, Sep 25, 10:15 AM - 11:15 AM
Moscone West – 2012
Establishing a mobile Web presence is becoming a critical business imperative. Although this is clear to many organizations, they’re also uncertain about how to do this most effectively, from both a development and a marketing perspective. Challenges include determining which strategy to pursue, development versus maintenance trade-offs, and addressing synchronization challenges with the traditional Website. This presentation provides an overview of alternative mobile strategy approaches, outlines development options, and discusses best practices. It introduces the Oracle WebCenter Sites mobile strategy and provides a customer’s perspective on reducing development and marketing efforts while keeping online and mobile Websites in sync, using responsive design.
Oracle AppAdvantage: Optimize Cross-Channel Marketing with Oracle Fusion Middleware [CON9271]
Wednesday, Sep 25, 1:15 PM - 2:15 PM
Moscone West – 2014
Effective marketing campaigns deliver a seamless customer experience across touchpoints—from e-mail to the Web and mobile—with the right content presented to the right customer at the right time. Ultimately, the goal is to influence behavior to drive conversions, but how do you get there? In this session, you will learn how integrating a marketing automation system such as the Oracle Eloqua product family with Oracle Fusion Middleware technology for Web experience management and discovery-based analytics provides a cross-channel marketing solution that streamlines marketing content creation, integrates customer data stored in disparate systems for more-effective targeting, and harmonizes behavioral data across touch points to provide campaignwide insight.
Maximize Conversion Rates and Revenues with Personalized Digital Experiences [CON9429]
Wednesday, Sep 25, 5:00 PM - 6:00 PM
Moscone West – 2016
Want to increase your online conversion rates and deliver more revenue for your business? Attend this session to learn how the combination of Oracle WebCenter Sites and Oracle Real-Time Decisions enables organizations to deliver highly targeted and personalized digital experiences that convert site visitors into loyal customers. Using the power of predictive analytics, this integrated solution provides marketers with powerful capabilities for automatically targeting the right content to the right customer at the right time so they can optimize their investment in digital marketing initiatives.