Wednesday Aug 28, 2013

How the New Release of Oracle WebCenter Sites Keeps Marketers in Step with Digital Experience Trends

Today's guest post was contributed by Joshua Duhl, Senior Principal Product Manager for Oracle WebCenter Sites.

Over the past few years, Digital Experience has tended to be a fast moving market. Driven by changing online consumer behavior, and fueled by key trends which include the demand for engaging mobile experiences that maximize efficiencies, simplification of multi-channel content management that support the reemergence of the brand site, and the personalization of individual digital experiences, it presents a challenge to marketers attempting to keep pace.

Web Experience Management or WEM, the product category focused on the creation and management of digital experiences, is rapidly changing as well. WEM has grown out of simple web site management or web content management, to include personalization, social engagement, mobile engagement and support for multi-channel marketing experiences. Now more than ever before, marketers are increasingly and actively seeking WEM solutions that enable them to keep pace with the rapid evolution of digital marketing, and the relentless demand for engaging, and cross-channel digital experiences.

Oracle’s WebCenter Sites has long been a market leading WEM solution. With the release of WebCenter Sites 11.1.1.8, Oracle continues to expand the power and impact of WEM solutions, and keeps marketers in step with these key trends. Let’s take a look at how WebCenter Sites addresses them.

The ability to manage and deliver engaging mobile experiences is currently the most pressing need we hear from our customers. Mobile site management is now seen as an integral part of managing their overall online experience, yet it comes with a distinct set of requirements that may need to be met separately, depending upon specific objectives.

WebCenter Sites 11.1.1.8 new mobile site management option offers marketers the ability to manage their mobile sites with the same ease as managing their traditional online experience, while providing flexibility to deliver device-optimized sites as needed. By allowing content reuse, the utilization of the same tools and experience for site authoring and publishing processes across web and mobile, and by leveraging responsive design to reduce site development and speed time to market, marketing can maximize efficiencies for mobile site development, and deliver a consistent cross-device brand experience. In addition WebCenter Sites allows marketers to meet mobile-specific requirements when needed, providing mobile template and site plan customization, device management, and in-context preview and editing of mobile sites. It also enables full mobile content targeting, to drive personalized mobile experiences across any mobile device.

Mobile sites can be edited using drag-and-drop tools and previewed within the same business user interface as the traditional web presence. 

Over the past few years, consumers have turned the tables on brands, dictating how, when and where they want to experience the brand. As more online channels have emerged to meet this demand – from brand sites, to micro and multilingual sites, to email campaigns, through to mobile and social – the more complex content management has become for online marketers. What we’re seeing now is the reassertion of the importance of the brand site; the idea of the corporate .com as a center point of digital experience. The content that drives activity on other online touch points (email offers, social promotions, microsite landing pages) ultimately points back to the brand site, where all of these channels converge.

In response to this trend, WebCenter Sites now enables marketers to search and access content originating from other channels such as YouTube, Brightcove and other cloud-based stores, or from enterprise content management systems, like WebCenter Content – in other words regardless of where it is stored – from within the WebCenter Sites authoring environment, and incorporate it within brand sites to produce a more unified, cross-channel experience.

The Oracle WebCenter Sites visual contributor interface provides web marketers with an easy-to-use site authoring experience, aggregating content that can originate from a wide variety of sources .

The trend to drive personalized digital experiences has finally reached the tipping point, where every organization we engage with has some sort of personalization initiative on their short list of digital experience priorities. In this new release, WebCenter Sites addresses a broad range of personalization capabilities including:

  • Targeting content and experiences to different customer segments
  • Making online search more relevant and intuitive through incorporation of Endeca guided navigation
  • Providing tools that enable site visitors to tailor their own online experience
  • Targeting specific content to mobile sites and devices
  • Integration with a fully automated predictive system
  • Advanced vanity URL management to enable better SEO targeting and campaign landing page management

Of these, the latter two are of greatest interest to our customers. The ability to deliver engaging mobile experiences is in part dependent on delivering personalized, targeted content to specific mobile site visitors. Lastly, our customers are beginning to see the power of connecting WebCenter Sites native targeting engine to a predictive solution. It can offset the labor associated with managing segmenting and targeting through automation, while delivering higher success rates for metrics like click-throughs and conversions, or driving bottom line results like recommending higher margin items. We expect to see the most interest and growth in fully automated predictive system integrations in the coming year.

Lastly, this release also supports the broader trend of social interaction. Building on the prior 11gR1 release, WebCenter sites provides expanded social capabilities for faster and easier development of social pages, and customer login from social sites. These features include:

  • Drag and drop of social components (polls, ratings, rankings, comments) directly into pages, with no coding required
  • Expanded social login support enabling login to WebCenter Sites using credentials from over 30+ social sites
  • Support for Oracle Access Management (OAM) platform for web single sign-on and access management
  • Publishing directly to Google+ from WebCenter Sites

The demands of digital experience continue to deepen and expand. Marketers need WEM solutions, like Oracle WebCenter Sites, that enable them to address the changing needs of their visitors, keep up with the rapid evolution of digital marketing, and meet the relentless demand for engaging, and cross-channel digital experiences.

Tuesday Aug 27, 2013

Oracle WebCenter and Mobility

Oracle WebCenter and Mobility

August 2013

Guest post provided by: Christina (Gibb) Kolotouros | Director, Product Management, Oracle WebCenter

Smartphones and tablets are proliferating throughout the consumer market. Sales of smartphones are finally overtaking feature phone sales (according to IDC) this year. In addition, tablet shipments continue to grow, increasing 142% year over year as of Q1 2013 (according to IDC). This enables a mobile, always-connected workforce for many companies with B.Y.O.D. (bring-your-own-device) policies. Many of our customers are looking for ways to provide mobile solutions to enable employees to check email, progress issues, respond to alerts, make and communicate decisions, and download and work on documents - all while on the go without having to get to their laptop and log in to the corporate network. Let's take a look at how Oracle WebCenter provides solutions for a mobile workforce.

Oracle WebCenter Sites 11.1.1.8 enables marketers to engage, guide, and convert customers with media rich online experiences for web and mobile. As mobile usage has grown, a rich and engaging mobile experience has become a necessary component of an organization’s digital strategy. The challenge, however, is in creating and managing mobile experiences that are optimized for delivery to the thousands of different devices that exist today and for those to come in the future.

Organizations may choose to enable a uniform browser experience across PC’s, tablets and mobile phones by utilizing the same Web content, templates, site plans, and navigation for traditional and mobile sites. Or, organizations can opt to create experiences that are tailored for specific device types by designing customized templates and site plans for mobile specific pages. WebCenter Sites also supports HTML-5 and responsive design for organizations that choose to design responsive templates that render an automatically optimized experience across device types. Users can quickly create and edit mobile pages using visual drag-and-drop and rich text editing tools in the WebCenter Sites authoring interface. Then, in that same interface, they can preview and interact with that content directly in the context of different mobile devices, even preview different devices side-by-side.

WebCenter Sites’ mobile option enables organizations to easily extend their traditional Web presence to the mobile channel and to deliver highly personalized and relevant multichannel marketing initiatives, while also saving significant time and effort in managing mobile sites. See this datasheet for more information on WebCenter Sites' Mobility Option (new on the price list).

Oracle WebCenter Portal is a web platform for creating and managing role-based intranets, extranets, composite applications, and self-service portals for desktops, tablets, and mobile devices. Like WebCenter Sites, WebCenter Portal 11.1.1.8 introduced new tooling for the application specialists to create and manage mobile experiences. Users can leverage existing portals with mobile device compliant markup for mobile devices, or they can opt to create portals that are tailored for specific device types by creating page variants for specific devices like 10 inch tablets or iPhones. WebCenter Portal provides responsive design components out-of-the-box to be used for both web and mobile. These components will adjust their layout depending on the real estate given by the device. Like WebCenter Sites, WebCenter Portal creators can preview page rendering and interact with their portals directly in the context of different mobile devices within the main interface, including changing landscape or portrait orientation.

Both WebCenter Portal and WebCenter Sites simplify development of mobile applications with support for seeded devices and device groups, creation of new devices and device groups, and creation of device variants.



Portal developers gain HTML5 support with this latest release, as well as support for mobile devices and touch gestures in both iOS and Android. Portal developers can also create custom mobile applications leveraging the ADF Mobile Framework, WebCenter Portal Services exposed via the REST API, and can use developer documentation and samples provided. In addition, any optimized web pages can be embedded into this mobile application and shown in the embedded browser for a consistent user experience.

In addition to mobile-enabling portals, or building custom mobile applications to interact with the portal server, WebCenter Portal also has an iPhone/iPad application for end users to access and interact with their portals.



Oracle WebCenter Content users can share information efficiently on their choice of device and in process-centric business applications. Like WebCenter Portal, WebCenter Content provides end users with mobile applications to access and interact with their content. The application is optimized for both smartphones and tablets, and supports iOS and Android. Users can search, browse, view, favorite, email, and download content, allowing them to take important documents offline.



Oracle WebCenter enables companies with a mobile, always-connected workforce to provide their employees with the ability to access business documents, access and interact with their portals, and to provide their customers with rich mobile experiences.



Thursday Aug 22, 2013

Oracle WebCenter in Action: New Look & Extended Content Solutions

Challenge
Founded in 1969, New Look is a British fashion retailer with a chain of over 1100 stores operating in 15 countries, with over 30,000 employees worldwide. Realising its growth potential in developing global territories, New Look started to face increasing problems with sharing marketing artwork and other digital assets. These were traditionally transferred via email, ftp, or using physical discs.  It quickly became clear that these methods would no longer be suited to the expanding nature of the company from a security, cost and efficiency point of view.  

Looking for a solution which would make use of their existing WebCenter Content platform but require minimal customisation, New Look approached Extended Content Solutions to use their MediaStore solution.

Solution
MediaStore is an ECS developed Digital Asset Management (DAM) solution specifically branded for New Look as ‘iShare’.  The solution provides a centrally-located repository for digital assets with an intuitive and engaging interface to update, search, download, track and share assets with employees, customers and suppliers. Upload-only access can be granted to allow external photographers to submit material without being able to view other assets.

New Look marketers are able to create collaboration areas call ‘Jobs’ and assign access to internal third party design agencies. Design Agencies are only able to view the Jobs they have access . Each job has a status and can be sent for approval before being passed to print agencies or franchise partners.
Built on top of Oracle WebCenter Content MediaStore makes use of the enterprise features such as workflow and security, allows complete user control and sharing of digital assets within the organisation as well as featuring collaboration areas for controlled access to third party users. 
MediaStore was designed with ease of use in mind and benefits from its many key features:
  • Digital assets are rendered or converted to predefined sizes and formats so users don’t need to edit or crop images. 
  • Assets are easy to find using a simple search, based on title and keywords, or via an advanced search which uses the full metadata. 
  • Maintain copyright by attaching forms to images and tracking downloads. 
  • Bulk handling allows easy upload and approval of multiple assets. 
  • Security allows you to control who can upload and access images. 
  • Collaboration areas allow you to create designs with third parties. 
Outcome
Since the implementation of MediaStore, New Look has experienced significant changes in the way they manage and share their rich media assets. As they have grown and branched into different international territories, MediaStore has enabled an easy artwork sharing platform for third party franchise partners in a secure and adaptable environment.

In terms of business value, MediaStore has helped to reduce costs due to no subscription fees and has provided a new found autonomy between suppliers, partners and employees. New Look now benefit from a centrally hosted repository, which gives them greater visibility and more control over their assets than ever before. 

 “With the business ever expanding into new territories, having one simple system for all of our franchise partners keeps things simple and efficient.  The autonomy it gives our own employees, franchise partners and suppliers and the time it gives me back is a favourite feature”. - Jonathan Edwards – Graphic Designer, New Look

Extended Content Solutions - MediaStore
MediaStore has now achieved Oracle Validated Integration (OVI) with Oracle ATG Web Commerce and Oracle WebCenter Sites. OVI involves a rigorous technical review and test process carried out by Oracle engineers to ensure that the products work together as designed.

The integration allows MediaStore assets and their associated metadata to be transferred to a shared file system such as a Content Delivery Network or published either directly into Oracle ATG or Oracle Sites. 

For more information about MediaStore please visit www.extended-content.com/mediastore

Extended Content Solutions (ECS) is a software solutions and services provider specializing in Enterprise Content Management. Our in-depth industry knowledge and technical expertise enable us to empower clients to make the most of their content. ECS has a proven reputation for delivering excellence. With a dedicated and experienced team committed to innovation and quality, a long-standing partnership with Oracle, and a philosophy of maximizing customer satisfaction we are well placed to meet the needs of our clients. 

Want to learn more about this case study and see MediaStore in action? In the coming weeks, be sure to watch a webcast in our WebCenter in Action Series with New Look and Extended Content Solutions! 

Wednesday Aug 21, 2013

Digital Signatures and Oracle WebCenter: The Future Is Now

Today's blog post showcases the Digital Signature solution for Oracle WebCenter Content provided by one of our many business partners, ARX. 

Affordably automate your signature dependent processes with the proper standards, controls, and integrity using CoSign® by ARX

As more and more organizations adopt paper-free processes and automate their document-based workflows, the “wet ink” signature requirement stands out as something of an evolutionary laggard. CoSign digital signatures are already in widespread use. They leverage open standards to allow paperless processes that are fast, secure compliant, and reliable.

The CoSign Connector for Oracle WebCenter Content (WCC) allows users to access CoSign features directly within the WCC interface and leverages repository features including workflow, revision control, and content security. Documents can be digitally signed, verified, and reviewed from WCC browser screens. No software installation is needed on the user’s PC. The ability to quickly view digital signature metadata indicating who signed, when they signed, and why not only increases your business process velocity but also its reliability because CoSign-signed documents have effect wherever they travel. The digital signature can be examined for trust and integrity without re-connecting to CoSign or WCC. Compliant digital signature features are accessible from WCC action menus and the connector provides a user friendly signing ceremony page for ad hoc and/or high volume signing.


Additionally, CoSign by ARX can be deployed as a single signing solution for all your Oracle® systems and managed content. By being compatible with your major content authoring applications, such as, PDF, Word, and Excel, the CoSign digital signature travels with the document for the remainder of its lifecycle because the native application can inspect the digital signature for proof of document integrity, signer identity, and signer intent without proprietary verification software. CoSign also meets the needs of organizations in the most tightly regulated industries by providing digital signatures that are legally enforceable and that allow compliance with industry and worldwide regulations including ESIGN, UETA, EU directives and HIPAA, FDA Title 21 CFR Part 11, SOX, & PIPEDA.

To learn more about the CoSign Connector for WebCenter, please view the CoSign Connector for Oracle WCC demo visit http://www.arx.com/flash/cosign-connector-for-oracle-wcc, or contact the ARX team directly at sales@arx.com to schedule a consultation. 

Tuesday Aug 20, 2013

Oracle WebCenter Content: Digital Asset Management

This week, we are going to touch on a topic that doesn't get much hype, but is extremely important in your content management strategy: Digital Asset Management!

Oracle WebCenter Content’s digital asset management capability allows organizations to store, find, view, and use digital assets and rich media quickly and easily. Content, collateral, and individual asset items can be made available instantly in the appropriate formats for use on Web sites, in print materials, or in other programs. Assets can be protected and controlled through rich and configurable access control. Oracle’s digital asset management solution automates routine tasks, such as the process of creating multiple renditions, allowing you to effectively manage and appropriately use your rich media assets. 

Catalog Your Assets for Secure and Instant Access
Global 2000 organizations are constantly seeking better ways to effectively communicate with  and provide value to their employees, business partners, and consumers. Rich media and  digital content are used both as consumer product and as assets in a wide range activities  range of activities including advertising, sales and marketing, manufacturing, and distance  learning. However, providing rich media can creates unique burdens on an organization.  Some rich media solutions require high cost specialized hardware and software. Accessing  large files from a central storage location creates increased network load. Lastly, providing a  method for users to securely access, share, and modify digital content can be cumbersome.

Oracle WebCenter Content helps you address these issues by providing easy access to find  and use your rich assets quickly and easily from anywhere. With Oracle WebCenter Content  you can quickly create renditions of digital content by turning large images, video, or audio files into high-resolution, low-resolution, resized, or thumbnail versions based upon your business needs. 

Manage Rich Media Files Effectively
Oracle WebCenter Content enables automation of routine tasks and effectively manages rich  media files. With secure Web-based access, employees across your organization can quickly and easily access, share, reuse, and modify digital content. Oracle WebCenter Content  provides a rich set of digital asset management features, including 
  • Workflow, version control, security, archiving, subscriptions, content conversion,  collaboration, record disposition, and Web publication assets leveraging core capabilities of Oracle WebCenter Content 
  • Content check-in and accessibility from anywhere with Web-based and Windows Explorer interfaces 
  • Compression of content to decrease bandwidth demands 
  • Automatic categorization of assets for easy searching 
  • Quick identifying of files via automatically created thumbnail renditions  
  • Asset selection and download in one operation 
  • Secure content distribution - easily and quickly 
Provide a Foundation for Key Business Applications 

Oracle WebCenter Content digital asset management capability provides the underlying  foundation for a variety of key business applications, such as the following: 

Image Management Application
With Oracle’s digital asset management solution, you can easily manage popular image formats such as PSD (Photoshop document), JPEG, GIF, BMP, and TIFF files; store unlimited image renditions in one source for quick reuse of any format or size; and automatically format images to the appropriate size, shape, resolution, or aspect ratio. Multiple renditions, including thumbnails, Web versions, and print versions, are automatically created and compressed at the time of check-in for use in HTML pages or marketing collateral—saving thousands of hours of manual labor in resaving files. 

Video Management Application
Oracle’s digital asset management solution allows you to work with common video formats such as MPEG, QuickTime, Windows Media, and MP3 files; pinpoint specific scenes of video using a storyboard; and view them immediately. You can store multiple renditions of video in one source for various bandwidth and size requirements and integrate resulting files with streaming servers. With Oracle’s digital asset management solution, you can easily access storyboards and closed-captioned text, while administrators can configure the system to generate appropriate proxies and metadata.

Be sure to check back later in the week, as we will have some exciting assets and a customer case study you won't want to miss! 

Friday Aug 16, 2013

A Closer Look at WebCenter Portal 11.1.1.8

Today’s guest post is from Ashish Agrawal, Senior Director of Product Management for Oracle WebCenter Portal.

WebCenter Portal 11.1.1.8 is now available!  In this release, WebCenter Portal introduces key enhancement for managing and delivering multi-channel portal experiences.  Here are some of the highlights of the release:

Portal Builder: Browser-based Tools

This release focused on optimizing the browser-based tools to make it faster and easier for non-technical users to create and manage the portal experience.  The key themes in these enhancements are intuitiveness and efficiency.  Examples include:

  • Streamlined interface to manage all portals and portal assets.
  • Quickly create new portals based on templates.
  • Quickly add pages and manage navigation structure when creating a new portal. 
  • Drag and drop components onto page from the resource catalog.
  • Save the resulting portal as a portal template.  

Multi-Channel Portal Experiences

The rapid growth of smart device usage has made managing the mobile web experience a key requirement for portal projects.  In this release, WebCenter Portal adds easy-to-use tools which allow for creation and management of tailored experiences for target client devices (smartphones, tablets, kiosks, etc.).  Some key features include seeded profiles for the most common devices such as iPad®, iPhone®, Samsung Galaxy S®, etc.  Ability for knowledge workers to create tailored experiences leveraging techniques such as adaptive/responsive design, variant pages and preview/emulate the experience within the browser.

Performance

This release has a number of performance gains including improved response time for initial page request, responsiveness of Portal Builder and increased transactions per second for server performance.

Other Features

This release contains a number of other features such as impersonation, faceted search, page performance analyzer, portal metrics for Enterprise Manager and a host of other features.

For additional details of this release, please refer to the Oracle WebCenter 11.1.1.8 documentation.

Thursday Aug 15, 2013

Meeting the Expectations of Today's Knowledge Workers

(Part 2 of a 2-Part Post)

Guest post: John Klinke, Senior Principal Product Manager, Oracle WebCenter Content 

In my last post, I briefly discussed the expectations that users have today when it comes to user experience, mobile access and application integration. Today, with the latest release of WebCenter Content and Imaging now available, I want to call out the ways that WebCenter helps meet those expectations, and many others.

With the latest version of WebCenter, we've made huge strides in terms of usability, mobile access, automated capture / imaging and of course, application integration. Here are just a few of the new feature highlights that your users are going to love.

Web User Interface

  • A new modern, fast, intuitive web UI that includes user-friendly features like instant search suggestions, favorites, and drag and drop file uploading. The existing native web UI will still be available to support user capabilities like workflows, digital asset management, and records management, but for customers that have basic document management needs, the new UI is far superior in terms of ease of use. 

Mobile Apps

  • Native apps for iPhones, iPads and Android mobile devices. These mobile apps allow users to easily search or browse for files within WebCenter Content, favorite them, share them, and save them locally for offline access.  Once your WebCenter Content environment is upgraded, be sure to download these apps from the Apple iTunes Store or Google Play.

Capture and Distributed Capture

  • A completely re-architected capture solution ported to Java EE providing tighter integration with the Oracle technology stack as well as improved scalability and performance. Customers will now be able to use this unified solution for both capture and distributed capture scenarios with both user and admin UIs being browser-based with cross-browser support.

WebCenter Forms Recognition 

  • Enhancements to the WebCenter Forms Recognition solution including an improved data recognition and extraction engine, Windows 7 support, and localization in 16 languages for the browser-based Verifier.

SharePoint Integration

  • A Microsoft SharePoint Adapter for allowing customers to seamlessly store content from SharePoint in WebCenter Content so it can be easily accessed from other applications like WebCenter Portal, WebCenter Sites (via the new WebCenter Sites connector), E-Business Suite, PeopleSoft, Siebel, JD Edwards, Primavera and Documaker.

Additional Enhancements

  • XDS Support for Healthcare: WebCenter Content now support XDS (a Healthcare industry standards-based spec for sharing of docs across systems). This allows WebCenter Content to act as the document repository for patient electronic health records.
  • Desktop Integration Suite: User experience improvements for Windows Explorer and Microsoft Outlook integrations as well as support for the enterprise libraries in the new Web UI.
  • Records Management: Enhancements to records management batch and dispositions processing to be cluster-aware and distribute records management jobs across nodes in a cluster.
  • Oracle Enterprise Manager Integration: Tighter Integration to allow tracking of metrics for WebCenter Content’s content server and inbound refinery activity and health.

Wednesday Aug 14, 2013

Oracle Unveils New Release of Oracle WebCenter

There’s exciting news in the world of Oracle WebCenter today with the unveiling of our latest product release. We realize that in today’s economy, organizations are increasingly looking for ways to lower their costs, improve operational efficiencies and increase revenue. To address these challenges, we’ve made updates across our complete portfolio of portal, enterprise content management, Web experience management, and collaboration technologies. By providing enhanced multi-channel user experience capabilities and delivering a comprehensive set of tools that reduces the traditional business line reliance on IT, the new release helps businesses lower their costs, improve operational efficiency, and increase their bottom line revenue.

Webcast: The New Oracle WebCenter - Register Now

The new Oracle WebCenter release introduces a new Java-based cross-platform Enterprise Capture product to expand our imaging and enterprise content management solutions and a new Mobile Option to provide richer, optimized multi-channel user experiences out of the box. The new release also includes updates across the entire Oracle WebCenter portfolio to empower the mobile workforce with new mobile apps, Bring Your Own Device (BYOD) support, and enhanced development tools for rapid deployment of mobile portals and websites. Also included are a range of tools designed to empower business users and remove the traditional line of business dependency on IT to shorten the time to market and reduce costs. Here’s a closer look at some of the enhancements to each product:

Oracle WebCenter Portal

The new release of Oracle WebCenter Portal makes it easier and faster for business users to create intuitive portals with integrated application content by:

  • Streamlining development with an integrated set of tools for web & mobile
  • Providing out of the box templates for common use cases
  • Expediting the portal creation experience with a WYSIWYG editing experience

Oracle WebCenter Content

The new release of Oracle WebCenter Content makes it easier to share information efficiently by:

  • Enabling users to access business documents “on the go” using their device of choice
  • Putting content to work in process-centric business application environments
  • Simplifying the management of the entire content lifecycle in the most scalable and comprehensive enterprise content management system

Oracle WebCenter Sites

In addition, by enhancing Oracle WebCenter Sites, the latest release helps marketers engage, guide, and convert customers online by:

  • Managing mobile sites with ease and marketing to mobile customers more effectively
  • Creating a media rich online customer experience using video and other digital marketing content from within the enterprise or from the cloud
  • Providing more relevant search results to guide and influence customers on their websites

"To make the best possible decisions for your business, it is important that everyone in an organization has access to the right information, in the right context, and within the right business process, no matter where they are," said Balaji Yelamanchili, senior vice president, Oracle Product Development. "The latest release of Oracle WebCenter supports this level of engagement at your desk, or on the road, by delivering enhancements across portal, Web experience management, content, and collaboration technologies. By intuitively connecting people, process and information across any device, the new release of Oracle WebCenter helps organizations improve decision making and enhance engagement with customers, partners and employees across every channel."

Stay tuned to the Oracle WebCenter blog over the next few days as we take a closer look at some of the new features in Oracle WebCenter’s new release and register for our in-depth webcast on the new Oracle WebCenter taking place on September 12.

Tuesday Aug 13, 2013

Four Drivers of Digital Customer Engagement

The web is a primary channel for conducting our businesses and even managing our own lives. More information is available to people online than ever before, and in an increasing variety of digital formats. The web has also evolved to include important new channels like mobile and social, and interactive and on-the-go online experiences are now part of our everyday lives.

These factors have come together to create customers who have more choices than ever before, more influence than ever before, and greater control over their relationships with brands than ever before. And while this so called customer experience revolution has been great for consumers, this new environment poses many challenges for businesses when it comes to engaging and connecting with their customers. To be successful in this dynamic market, it’s essential for businesses to focus on delivering engaging customer experiences that drive sales and long term loyalty.

So, what are the characteristics of a truly engaging digital customer experience?

An engaging digital experience is one that is contextually relevant. Delivering a one-size-fits-all digital customer experience is no longer acceptable or particularly effective. Instead, your customers expect you to know who they are and to understand their preferences, behavior and past relationship with your brand. And they expect you to demonstrate this by delivering an online experience that is relevant and personalized to their needs.

Social networks like Facebook and LinkedIn have also changed customers’ expectations in favor of more interactive online experiences. Visitors to your site expect to participate and contribute on your web presence and to also share aspects of that experience with their social networks. Whether through user-generated content like comments, reviews or ratings, the engaging digital customer experience now requires plenty of opportunities for social interaction.

The ubiquity of mobile devices means that an engaging digital customer experience is also an increasingly mobile experience. This requires mobile enablement of the web presence, ideally reusing existing web content and sites, reformatted and optimized for delivery to thousands of different mobile phones and tablets for anytime, anywhere engagement.  

And finally, the engaging digital customer experience is a connected and consistent experience.  Over the course of their relationship with your brand, your customers may go online to browse, search, make purchases, or service their accounts and a number of different technologies may be involved in supporting these different types of interaction. Your goal should be to create a connected, seamless and consistent customer journey, by integrating the different technologies involved in delivering the customer experience.


Tuesday Aug 06, 2013

WebCenter in Action: Logitech & Keste

Perhaps you are like me and would rather watch something educational than read...if so, we invite you to learn how Logitech teamed with Oracle partner Keste to "Reduce Accounts Payable and Expense Management Costs with Oracle WebCenter". If you view it, let us know what you thought!

Oracle Corporation
Reduce Accounts Payable and Expense Management Costs with Oracle WebCenter


Reduced Cost. Exceptional Results.

Focused on innovation and quality, Logitech designs personal peripherals to help people enjoy a better experience with the digital world.

Logitech teamed with Oracle Partner Keste to reduce storage, manual entry and audit cost of a paper intensive accounts payable and expense process by automating document processing leveraging Oracle WebCenter Imaging and Oracle e-Business Suite.

Attend this webcast and hear how Oracle WebCenter has allowed Logitech to:

  • Reduce cost of paper document transactions
  • Support multi-currency environments
  • Automate document processing

Register now to view the webcast “Reduce Accounts Payable and Expense Management Costs with Oracle WebCenter”.


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Register to view this webcast.

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Presented by:


Anupam Chandra

Manager, Business Consulting Services, Logitech

Donal McCarthy

Finance Lead, Application Solution Delivery, Logitech

Vince Casarez

Sr. VP of Technology, Keste


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Monday Aug 05, 2013

Time to plan your summertime reading

This time of year, our minds naturally turn to summer vacations, beach days and road trips.  And of course, you will need a little summer reading for those long days under the umbrella.

Fortunately for you, the WebCenter team is here to help with a number of informative white papers to wile away the hours, and best of all, they are free! For example, there is the recent Top 10 Criteria for choosing an ECM System white paper that is sure to spark cries of "Hey, where do I get my copy?" from your friends and family.  The newly updated whitepaper on Automating Accounts Payable Processes with WebCenter Imaging will help you evaluate how to save money on AP invoicing and other transactional processes and with the money your company will save, they might even allow you to expense your vacation as a business expense!  OK, probably not.  

Finally, when it is time to tuck the kids in with a bedtime story, why not regale them with insights into web experience management and the value of integrating marketer-controlled targeting with automated recommendations to optimize online engagement?  You will gain new insights and they will be asleep in no time!

All facetiousness aside, these informative white papers can be very helpful as you decide how to improve the way you do business - whether it be improving the level of customer engagement you deliver, selecting the best content management system or automating transactional business processes.

Have a great summer!

Friday Aug 02, 2013

Delivering the Integrated Portal Experience!

Guest post by Richard Maldonado, Principal Product Manager, Oracle WebCenter Portal

Organizations are still struggling to standardize on a user interaction platform which can meet the needs of all their target audiences.  This has not only resulted in inefficient and inconsistent experiences for their users, but it also creates inefficiencies (productivity and costs) for the departments that manage the applications and information systems.  Portals have historically been the unifying platform that provide IT with a common interface which can securely surface the most relevant interactions for a given user and/or group of users.  However, organizations have found that the technologies available have either not provided the flexibility necessary to address all of their use cases, or they rely too much on IT resources to manage, maintain, and evolve. 

Empowering  the Business Groups

LOB guy gets some powerThe core issue that IT departments face with delivering portal experiences is having enough resources to respond and address the influx of requirements which come in from the business.  Commonly, when a business group wants a new portal site established for their group, they will submit a request to the IT dept, the IT dept then assigns a resource to an administrator and/or developer to build.  Unfortunately, this approach is not scalable, it can be a time consuming activity which requires significant interaction between the business owner and the IT resource.  A modern user interaction platforms should empower the business groups by providing them tools which they can use to build and manage the portal experiences without the need for IT's involvement.  And because business groups rarely have technical resources (developers) on staff, the tools must be easy enough that virtually any business user could use.  In addition, the tool must be powerful enough to allow them to build the experience that they need, things such as creating a whole new portal, add/manage page and page hierarchy, manage user/group access, add/modify components within the page, etc.  This balance between ease-of-use and flexibility is key to the successful adoption of tools which will ultimately reduce the burden on IT, respond to the needs of the business, and deliver high-value experiences for the users. 

Ready or Not, Here They Come: Smartphones and Tablets

Gal with a Tablet

Recently, several studies have highlighted that smartphone and tablet-style devices have overtaken PC's in both sales and usage.  This shift is further driving organizations to revaluate how they're delivering data, information, and applications to their users.  Users are expecting to get the same level of access and interaction, but in a ways which are optimized for the capabilities of the device that they are using. 

Expect More

With the ever growing number of new IT projects and flat/shrinking budgets, organizations are looking for comprehensive solutions which can deliver integrated web experiences that are tailored for the users and optimized for mobile devices.  Piecing together a number of point solutions is no longer an option.  A modern portal technology should not only address the traditional needs of integrating and surfacing back-end applications/information, but it should enable the business through easy-to-use tools and accelerate the delivery of mobile optimized experiences.  


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