Friday Jul 26, 2013

Meet the Oracle WebCenter Team: Michael Snow, Director of Product Marketing

Michael SnowMeet the Oracle WebCenter Team: Michael Snow, Director of Product Marketing

Oracle WebCenter is at the front lines of business transformation, bringing together leading-edge Web, content, social, and collaboration technologies into a single, integrated portfolio. Given such rich terrain for innovation, Oracle WebCenter has attracted some of the best minds in the industry. To help readers get to know the Oracle WebCenter team, each issue we turn the spotlight on one of its members. This month, we talk to Michael Snow. As senior principal product marketing director, he and his team are focused on cross-pillar Oracle WebCenter initiatives.

Q. How did you land your role as director of product marketing for Oracle WebCenter?
A. My background is unusual in this industry, since my original career path was to be a photographer and fine artist. I studied at the California Institute of the Arts as well as Rhode Island School of Design. In fact, early in my career, one of my first gigs involved working on the stills for the original Star Wars trilogy at a lab in San Francisco in the early 80s.

I made the transition to technology back in the days of desktop publishing. Eventually, my technology experience, together with a passion for images, led to a gig as a sales engineer, first at MediaBin and subsequently, after an acquisition, at Interwoven, a leader in the burgeoning area of content and digital asset management. I spent the next eight years at Interwoven, which was eventually acquired by Autonomy. When I was recruited by Oracle in 2011, I hit it off instantly with my hiring manager and the other Oracle WebCenter team members, and I jumped at the chance to work with them.

Q. What is the thing you love most about your job?
A. I love talking to customers and partners and discovering the amazingly creative ways they're using Oracle WebCenter. There is a huge variety of use cases out there—and still lots of room for innovation. I also have to say I love the team I work with. We work collaboratively, solve problems as they arise, and then just keep moving onto the next challenge.

Q. How can our readers learn more about innovative Oracle WebCenter use cases?
A. One great way is via Oracle WebCenter in Action. It's a webcast series that focuses on real-world use cases told by Oracle WebCenter customers and partners.

Q. How do you keep up with your Oracle WebCenter colleagues?
A. Since our team is dispersed all over the world, I find myself increasingly looking to our own social initiatives, such as the Oracle WebCenter blog, as well as Twitter, Facebook, and LinkedIn. We all take turns contributing content, so there's always a fresh voice to hear. You can check us out at the blog or on Facebook.

Q. What blogger, analyst, or other thought leader do you consider a “must-read” in order to stay on top of your field?
A. I love to follow John Maeda, the president of Rhode Island School of Design. He's a hybrid designer/technologist who is passionate about bringing art and creativity back into science, math, and technology curriculums. I also keep my eye on Brian Solis. He's is a digital analyst, sociologist, and futurist. He focuses on disruptive technologies, and he does a great job of stepping back to reconsider marketing and engagement in light of all the tools that are available today. You can see Brian in an Oracle WebCenter webcast, Digital Darwinism: How Brands Can Survive the Rapid Evolution of Society and Technology.

Q. What do you like to do when you’re not thinking about enterprise hardware and software?
A. I'm blessed that both my wife and I have lots of family nearby us in the Boston area. Besides hanging out with family—including my two kids and our Labradoodle—I also try to get in fair amount of photography, though it's always a struggle to find the time.

To learn more, watch a short video about Oracle WebCenter and visit Oracle WebCenter on


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