By Christie Flanagan on Jul 10, 2013
Web site visitors have high expectations for the sites they visit. Increasingly, they expect to access your website and your content in their preferred language. Whether you serve a diverse local community or you compete in markets around the globe, the ability to engage your customers in their preferred language can mean the difference between business success and failure.
Engaging customers in their preferred language often means translating content from one language to another. Translation can be a complex and expensive process if not managed properly, so success implies having the tools to manage and deliver not only the various finished translated content, but also to manage the process of content translation.
With Oracle WebCenter Sites, organizations are empowered to translate and deliver their web presence into appropriate languages – as much or as little as needed. Granular control enables marketing to manage translation costs: translate a single article, a page or an entire site, as well as control of when to translate, and who or what service to use for each translation. The same business interface provided for content creation and contribution allows you to easily manage multilingual content as well as the translation processes. Simple click-to-translate and seamless integration with third party automated, crowd-sourced, and expert translation services provide an easy-to-use but deep integration of the translation process into site management.
You can now easily extend your web presence to new geographies, locales or demographics, and effectively deliver multilingual marketing and customer experience initiatives in customers’ preferred languages, while saving significant time, effort and cost in managing multilingual sites. Furthermore, you can provide multichannel, multilingual online campaigns as the translated content works with WebCenter Sites full multichannel and multiple device delivery capabilities for multilingual experiences across thousands of devices – including smart phones and tablets. WebCenter Sites capabilities include:
- Granular control: Provide articles, pages and sites in multiple languages
- Manage multiple translations from the same business user interface
- Easily select and manage what to translate, when and by who
- Preview pages in any translated language
- Deep, seamless integration with third-party automated, crowd-sourced, and expert translation services
- Utilize Oracle WebCenter Sites’s multichannel and mobile capabilities to deliver multilingual experiences across thousands of devices – including smartphones & tablets
With Oracle WebCenter Sites, you can deliver a unified multichannel and multilingual brand experience at a lower cost.