Friday May 31, 2013

Five Best Practices for Social Collaboration Adoption

Author: John Brunswick, Principal Sales Consultant, Oracle WebCenter

Want to get the most from your social collaboration investments? If you already invested in or are contemplating investment in this technology, consider the following to boost your social collaboration adoption.

  • Drive awareness. Your line-of-business leaders hold the key to success. Although ideally they request this type of technology adoption in support of an existing use case proactively, that is rarely the case. If you are looking to drive adoption, hold a lunch-and-learn session conducted in their language. In other words, use business speak and share external case studies that focus on capabilities instead of product functionality.
  • Deploy within an existing process. Start viewing social collaboration as part of process management. Identify unstructured processes with definitive start and end points that exist today and deploy social collaboration to resolve challenges within those processes. Social collaboration projects deployed to resolve challenges within existing unstructured business process are most likely to succeed.
  • Require a strong why. Ensure that the rationale for social collaboration is justified. Address this up front, because the actual use—or lack of use—of the technology will objectively confirm if the why was compelling enough.
  • Focus on low-friction experience. Regardless of the quality of your underlying social collaboration solution, it must be easily accessible for end users. Success occurs when users can access the technology from within existing flows of work, without additional login or frequent context and window switching.
  • Avoid “just because” reasoning. Social collaboration is a spice, not the main dish. Keep in mind that social collaboration is most effective in the context of business entities and existing work flows—it works best when it is purpose-driven.
If you haven’t viewed our screencast already, we invite you to watch to see how you can achieve enterprise collaboration in the cloud by adopting these best practices.

Thursday May 30, 2013

Oracle Social Network -The Social Glue for Enterprise Applications

Tom Petrocelli of Enterprise Strategy Group has published a report, “Oracle Social Network: The Social Glue for Enterprise Applications”, on Oracle Social Network (OSN) and how traditional social products create social silos whereas OSN is the “social glue” for enterprise applications. 

This report supports the point of Oracle’s Social Business Strategy to seamless integrate social capabilities into the main business processes.

Quote from report:

“Oracle has adopted the correct approach to creating a social layer and socially enabled applications. Oracle Social Network is not simply another enterprise social network product; it is a complete social layer for the enterprise application stack. This approach will serve Oracle users well in the future.”

Oracle Social Network allows you to capture the related Conversations of a business process right where it’s happens – within the respective Business application. 

Fusion CRM is an excellent example for this approach. 

Quote from report:

“Oracle’s new software, Oracle Social Network, is an example of a solution to the silo problem. While Oracle fields a typical enterprise social network application with microblogging, file sharing, shared documents or wikis, and activity streams, the front-end application is only a small part of what Oracle Social Network does. Instead, Oracle Social Network is a platform that provides social features as a service to other enterprise applications. In effect, Oracle Social Network socially enables all of Oracle’s enterprise applications—all enterprise applications really—with not only the same features, but also the same conversations. As a result, the social conversations act as a conduit for inter-application communication and collaboration.”

Are you following these three key elements? Are you delivering effective and efficient customer engagement? Be sure to download the report “Oracle Social Network: The Social Glue for Enterprise Applications”, and you’ll also want to tune into the “Oracle Social Network: Collaboration in the Cloud” screencast to find out how Oracle Social Network can help your company collaborate more intelligently and effectively.

Tuesday May 28, 2013

Oracle Social Network: Collaboration in the Cloud

Are your sales teams disconnected and unengaged? Do you need a tool that can easily engage expertise across the organization and provide visibility into all the relevant business processes and activities? Do you want to work more efficiently with your partners and know your customers better? Oracle Social Network is the answer.

“The biggest change over the past few years is social networking,” said Oracle CEO Larry Ellison.  “Today, organizations want to connect their people, their applications, their processes and their customers. Oracle Social Network provides that; all the tools are integrated and employees can work from anywhere in the world with the devices best suited to their job.”

Oracle Social Network is a secure, social networking and enterprise collaboration solution with a broad range of social tools designed to capture information from people, Enterprise Applications, and business processes to facilitate collaboration between individual users and teams of people both within and across Enterprises. It drives business through natural Conversations and jump-starts productivity with more-purposeful social networking and contextual enterprise collaboration without the noise.

Oracle Social Network includes stream-based Conversations that consolidate IM, e-mail, applications, content, editing tools, and telephony into a single context. Unlike other collaboration tools that simply generate a lot of noise, Oracle Social Network enables Conversations that are context-based and tied to business activities and processes to help users collaborate more effectively. 

We invite you to view this screencast as part of the New Business Imperative: Social, Mobile, Cloud Series to find out how Oracle Social Network can help your company collaborate more intelligently and effectively.

Monday May 27, 2013

Happy Memorial Day

We'll be taking a break from the WebCenter blog today to celebrate Memorial Day with friends and family. 

Then it's on to talking about Oracle Social Network for the rest of the week so be sure to check back!

On this Memorial Day, we'd ask that you remember all those brave men and women who served this country with such honor. In many cases, they made the ultimate sacrifice so that we may enjoy the freedoms that we do. Our heartfelt thanks go out to all of our veterans as well as their families.

Friday May 24, 2013

Empowering Marketers and Other Business Users with Oracle WebCenter Sites

In order to compete successfully in today’s market, you need to get to market faster, differentiate yourself from the competition, and deliver on your customers’ expectations for an engaging and consistent experiences across multiple online channels.  But you’ll never get there if your existing web experience management tools and processes keep marketers, editors and other non-technical business users from getting their jobs done effectively. That’s why it’s so important to select a web experience management platform that empowers marketers and other business users with intuitive site authoring tools that give them greater control over the digital customer experience. Learn how some of our customers have empowered their marketing and business teams using WebCenter Sites:

Azul Linhas Aéreas Brasileiras
 “Oracle WebCenter Sites provides an easy-to-use platform that enables our marketing department to spend less time updating content and more time on innovative activities. Previously, it would take 48 hours to update content on our Web site; now it takes less than five minutes. We have shown the market that we are innovators, enabling customer convenience through an improved flight ticket purchase process.” – Kleber Linhares, Information Technology and E-Commerce Director

Read the full success story.

News Limited
“The flexibility of Oracle WebCenter Sites puts additional tools in the hands of our nontechnical editorial staff, enabling them to quickly create content and manage the look and feel of our Websites and the day-to-day production …. We can now meet internal service level agreements to publish content in less than 90 seconds and have increased the productivity of editorial staff by 200%.” – Jason Brock, Technology Manager

Read the full success story.

Textron Inc.
"Oracle WebCenter Sites enables our IT staff to get out of the way and allow marketing and communications professionals to leverage their knowledge of customer needs to independently update Website content. In addition, the solution provides a foundation that enables us to integrate our marketing campaigns with emerging communications channels, such as social media and mobile platforms." – Brad Hof, Manager, Advanced Business Solutions and Web Communications

Read the full success story.


Calling all Oracle WebCenter Innovators
Submit your Nominations for the 2013 Oracle Excellence Awards: Oracle Fusion Middleware Innovation 

Is your organization using Oracle WebCenter to deliver unique business value? If so, let the world know and submit a nomination today for the 2013 Oracle Excellence Awards for Oracle Fusion Middleware Innovation. These highly coveted awards honor customers for their cutting-edge solutions using Oracle Fusion Middleware such as Oracle WebCenter. Winners are selected based on the uniqueness of their business case, business benefits, level of impact relative to the size of the organization, complexity and magnitude of implementation, and the originality of architecture. Winners receive a free pass to Oracle OpenWorld 2013 in San Francisco (September 22-26) and will be honored during a special event at OpenWorld.

To be considered for this award, complete the Oracle Fusion Middleware Innovation nomination form for the Oracle WebCenter category and send to  NOTE: The deadline to submit all nominations is 5pm Pacific on June 18, 2013.

Thursday May 23, 2013

So Much UGC, So Little Time: Options for Moderating User-Generated Content

We all know the value of incorporating social computing features such as comments, ratings, reviews, polls and blogs into the web presence. These kinds of interactive capabilities are essential for driving customer engagement and fostering community around your brand. Ratings and reviews can also play an important role in influencing the buying behavior of other site visitors. Checking out online ratings and reviews is something many of us commonly due before selecting a particular product or service. These social capabilities certainly help cultivate loyal and satisfied customers who in turn recommend your brand to others. But before enabling these kinds of features on your web presence, there are some things you need to consider.

Whether you want to enable product reviews or commenting on articles, you’ll want to assure that the dialogue on your website remains focused and relevant.  To accomplish this, you’ll need to consider how best to approach the moderation of the user-contributed content your site visitors will be generating.  

With an open community approach, there really is no moderation.  All can contribute to the conversation and all contributions are published on your website automatically.  While this approach eliminates barriers to participation, encourages a very free dialogue and requires little oversight, there are some serious drawbacks. Open communities can invite spam, trolling or other inappropriate behavior that can be damaging to your brand. For many enterprises, an open community is simply an inappropriate choice.

On the opposite side of the spectrum is a controlled community approach.  In this type of approach, all user-generated content is subject to moderation prior to publishing.  All contributed content needs to be reviewed and approved by a community manager prior to publication.  While this approach encourages contributors to be on their best behavior and provides the community manager with the most control, this approach can result in a considerable delay in the publishing of user-generated content and can discourage social interaction on your web presence.

Enterprises that wish to encourage social interactivity while safeguarding brand integrity may want to consider striking a balance between these two approaches.  If your web experience management platform permits it, this can be done by introducing some level of automated or community member triggered moderation. For example, you might employ user white-lists and blacklists to help determine which site visitors require moderation for their comments.  You could also use customizable keyword filters that will trigger the moderation of comments that contain specific key words such as profanity. Another option is to enlist members of the community in the moderation process, by enabling site visitors to flag content that they think is inappropriate.  When a comment is flagged for moderation by an automated filter or by site visitors, it can automatically be assigned to the appropriate community manager for review, editing, approval or deletion. In this way, low risk user-generated content can be published to your site quickly, while content that may be a cause for concern enters a moderation queue for further review.

See how simple is it to deploy user-generated content features and moderation using Oracle WebCenter Sites.

Wednesday May 22, 2013

WebCenter News, Best Practices & Resources: Check Out the Latest Oracle WebCenter Newsletter

Check out the latest edition of the Oracle Information InDepth Newsletter featuring the latest Oracle WebCenter news, best practices and resources.

In this issue, you’ll find:

  • Five best practices for embracing responsive design from Oracle expert, John Brunswick
  • The smartest journey to connected, multichannel customer experiences
  • The latest webcasts and events on how to engage your customers and empower your business with Oracle WebCenter

Want to get the newsletter delivered directly to your inbox? Subscribe here.

Monday May 20, 2013

Empowering Marketers with Web Experience Management

Unable to get new digital marketing initiatives to market as fast as you would like?  Tired of dealing with IT bottlenecks that prevent you from making routine site updates or launching new digital marketing campaigns quickly?  Your customers have little patience for a brand that fails to meet their expectations for a contextually relevant and interactive digital experience that supports their journey as a customer.  As a result, speed-to-market and business agility are more important than ever before when it comes to gaining and sustaining a competitive advantage.  Are your existing web experience management tools and processes up to the challenge?

If you are a marketer that has to secure a developer resource whenever you want to create a new landing page or make an important update to your website, get ready for your competitors to eat your lunch.  Today’s market moves much too swiftly and companies with marketing teams that are forced to rely on IT for the execution of their digital marketing efforts are at a steep disadvantage.  That’s why it’s so important to have a web experience management platform that empowers marketers and other non-technical business users to manage many aspects of the digital customer experience themselves.

See how simple site authoring and editing are in WebCenter Sites in this brief video tutorial.

Oracle WebCenter Sites makes it easy for marketers to contribute and manage websites with visual and intuitive content authoring and layout capabilities designed for the non-technical user. Oracle WebCenter Sites enables marketers to simply drag ­and­ drop content right into the context of a web page using a “What You See Is What You Get” (WYSIWYG) authoring interface. Rich search functionality and visual search results make the process of locating images and other content for use within pages, streamlined and efficient.

Because of WebCenter Sites’ intuitive and easy-to-use tools for managing online experiences, our customers have gained the ability to get to market faster with their digital marketing initiatives.  As marketers and other line of business users take greater control of managing the web experience, our customers have seen the lead time for new online campaigns shrink from months or weeks down to a matter of days, and routine site updates can be made in a matter of minutes without having to secure a developer resource to execute them.

Friday May 17, 2013

TEAM Informatics: Successful WebCenter Solutions from Minnesota to the World

Hello again everyone.

Well it's Friday and we would like to wrap up this week by showcasing another one of our great partners, Team Informatics.  For those of you that caught the webcast yesterday featuring Mortenson Construction, you might remember that Team Informatics is the partner that assisted Mortenson in their very successful roll out of WebCenter Content and Portal.  If you have not taken the time to check out the webcast, you can do so at anytime by registering here and viewing it on-demand at your leisure.  And once you register for the webcast, you can also freely access the latest whitepaper entitled  "The Top 10 Criteria for Choosing an Enterprise Content Management System" as well as a previous webcast on the "Seven Ways Content Can Improve the Health of Your Business".  It's fun for the whole family!  :)

Here is a brief overview of Team Informatics that we hope you will find useful and informative. 

Team Informatics

TEAM Informatics, Inc. ( is an employee-owned, Minnesota-based software products and systems integration firm with a global customer base. TEAM was formed over 10 years ago and has experienced a sustained aggressive growth rate with over 200 global customers.

TEAM is an Oracle Software Reseller and a global member of the Oracle Partner Network, specializing in areas such as WebCenter Content, WebCenter Portal and WebCenter Sites (formerly FatWire). Offerings include professional services, managed services, enterprise and development support, and an expanding set of products. In addition, TEAM is a Google Enterprise Partner and Reseller for the Google Search technologies. TEAM's suite of business applications include TEAM Cloud for managed delivery of WebCenter products on an Oracle engineered system, TEAM GSA Connector for enterprise search, TEAM Sites Connector for enabling web experience management, TEAM Email Manager for email and communication compliance and management, and ContentWorx for complex document process management and assembly. Get more information on these and all of TEAM's offerings at

GSAConnector thumb2.jpg
WebCenterSites Connector thumb2.jpg
eMAILmANAGER thumb2.jpg

With TEAM’s growing customer base, they have been able to showcase and announce key customer successes, as well as nurture partnerships to provide best-in-class solutions. Some of their most recent announcements include:

TEAM Informatics Provides Strategic Roadmap for City of Las Vegas Oracle WebCenter Deployment

Engineered to Work Together – TEAM Informatics WebCenter Sites Connector v. 1.1 for WebCenter Content

TEAM Informatics Announces Full Life-Cycle, Paper to Paperless Solution, with Gill Digital

TEAM Informatics Announces Growth in North American Public Sector with Continuing Success in Oracle WebCenter

TEAM Informatics Announces Award Winning Project with Mortenson Construction

These announcements reflect TEAM’s on-going strategy of providing solutions that get the most out of software, providing all-in-one solution packages, and growing in each vertical with each successful project. Their commitment to their customers is only strengthened by their commitment to Oracle technology.

For more information, a demo, or to have a conversation with TEAM, please contact them via this link.

And in other news.... Are you a WebCenter Innovator?

Oracle Excellence Awards: Oracle Fusion Middleware Innovation

Striving for success is what drives Oracle and its customers and partners to continually discover innovative uses for Oracle technology and to deploy successful and groundbreaking solutions and best practices. The Oracle Excellence Awards for Oracle Fusion Middleware Innovation recognizes customers and partners that have excelled in driving business value together with Oracle in eight award categories including Oracle WebCenter. Nominations for 2013 Awards are now open. Details and nomination forms can be found here.
Deadline for submission is June 18th, 2013!

Wednesday May 15, 2013

Learning from our customers: Mortenson Construction

Today, Thursday May 16th at 1pm Eastern, 10am Pacific, we will be broadcasting a new webcast featuring a WebCenter customer, Mortenson Construction.  I hope you can take the time to join us, either live or later on by viewing it on-demand.  Many of know the benefits of enterprise content management (ECM) but they have taken it to another level by making sure that every person involved in a construction project has immediate access to the info they need.

OK, so some of you may be saying, isn't that what ECM is all about?  Immediate access to the right content in order to make the right business decisions.  Well, yes, ideally but I suspect we all know scenarios where that is not necessarily the case.  For businesses that do not take the time to incorporate a centralized approach to content management and dissemination, ECM can become a great place to hide information, not use it effectively.

Mortenson Construction has done a great job of making sure that project owners, managers, designers, architects, trade partners and finance teams all have secure access into the project information they need.  And best of all, they can do it from anywhere, on mobile devices, even on the job site itself.  Most of us are not in the construction industry but we have seen projects underway.  

You've probably seen the trailers that are placed on the job site so that managers, foreman and various craft workers can meet and discuss the latest design specifications and resolve problems as they arise. But what about the work team on the 16th floor of the high-rise being built?  Do they have to take an extended break every time there is an issue to resolve and make their way back to the trailer to discuss it? Not if they work at Mortenson!  They have a portable "Field Box" that is effectively a small office in a steel container. It can be moved anywhere by crane and be immediately online with access to every bit of project information.

Mortenson calls this "Project Connect" and it is a great example of how a company can take the power of content that must be securely managed within an ECM system to meet information governance and compliance requirements and get it to every one that needs it... anywhere!

We hope you will join the webcast tomorrow and hear directly from the team at Mortenson Construction about the benefits that they are realizing by using WebCenter Content as their ECM system.  Maybe you can realize some of those benefits too!

Click this link to join us and register to watch this informative webcast. 

Monday May 13, 2013

aurionPro SENA: achieving clients’ glamorous (and unglamorous) use cases with Oracle WebCenter

Welcome back to the WebCenter Blog.  

Last week, we presented a number of different partner solutions for WebCenter.  This week we will be focusing a bit more intently on the value of Content Management in the enterprise and to start things off, we'll be hearing from our partner, aurionPro SENA about their offerings for WebCenter, including their mobile app and Accounts Payable solutions.


The buzz throughout the halls of recent conferences spotlights “glamorous” technologies: cloud, social, mobile. It’s the mantra of industry analysts and has been adopted by pretty much everyone. Cloud, social, mobile. The ‘triad’ is unavoidable. Many of our customers are asking to implement Facebook or Yammer-style intranet solutions, and everyone’s asking for mobile delivery of more and more content. We’re proud that we've done some of the most innovative work completed to date building mobile apps and social/collaborative platforms leveraging the WebCenter suite (a few examples are included near the end of this post). But WebCenter is not just about cutting edge use cases.

aurionPro SENA has been working with WebCenter and its underlying technologies from the very beginning. In fact, ten of our technical, sales, and executive leaders were long-time Optika, Stellent, and/or Oracle employees (including our newest leadership team member, Ed Jackowiak, who previously was leading Oracle’s efforts to build and grow the North America IDM business). With over a decade of focused experience, and Specialized Status in both WebCenter Content and WebCenter Portal, we’ve seen and solved pretty much every use case possible…both the glamorous and the unglamorous.

You don’t see many keynote speeches these days focused on streamlining accounts payable processes. But WebCenter is an unsung hero for even the most commonplace use case. WebCenter’s Image Processing and Records Management solutions have saved huge amounts of hard dollars for dozens of our clients by automating manually-intensive and error-prone processing tasks. Replacement of legacy and homegrown systems with an Oracle WebCenter solution, along with the ability to integrate WebCenter features with back-end systems of record, are the driving factors for achieving these benefits. One of the true industry experts in this field, Sam Harp, previously a long-time employee of Optika, Stellent, and Oracle, has been leading these types of implementations for more than 20 years.

Somewhere in the middle of the glamour curve falls the topic of web solution and mobile app security. It’s certainly a hot topic, but maybe not as glitzy as ‘the triad’. As employees push the adoption of mobile devices in the workplace for convenience and productivity gains, companies are aggressively implementing information security solutions to ensure that sensitive data is protected through every channel that it is being accessed. The good news for WebCenter customers is that Oracle’s Security Suite, Identity Management (IDM), is second-to-none in the industry. It provides everything from single-sign-on functionality all the way through fine-grained access control, an absolute must for regulated and compliance-heavy industries like Financial Services and Healthcare. Implementing security processes such as employee on-boarding and off-boarding and integrating with multiple directory and user profile repositories can be challenging undertakings. Working hand-in-hand with Oracle, aurionPro SENA’s IDM practice, winner of 2 of the last 4 Oracle Excellence Awards in IDM and led by Oracle Deputy CTO and aurionPro SENA President, Swapnil Mehta, ensures successful and secure mobile, content, portal, records management, and image processing implementations.

From the glamorous to the unglamorous, the dedicated WebCenter team at aurionPro SENA has seen it all. In fact, we were delighted to have been recognized for our depth of expertise as the honorable mention in the 2012 Oracle Excellence Award in the WebCenter Category. Here are a few WebCenter solutions of interest that we've built recently:

  • ContentiD:  aurionPro SENA’s free WebCenter Content mobile app that allows organizations to securely search for and view documents, as well as review and process workflow assignments. All you need is network access to a WebCenter Content server and you’re up and running…there are no server components to install or customizations to make.
  • Download the app from Apple’s App Store here

  • WebCenter Managed Services: Many customers who have asked us to host WebCenter solutions on their behalf often mistake that the “cloud” is the best path for them. Their real business challenge is to be able to focus their resources on core business objectives and less on complicated day-to-day IT tasks. We’ve built a mature, 24x7 system monitoring solution and a world-class service desk to help offload our clients’ costly and time-consuming support tasks. Some of our largest customers now trust us to manage their WebCenter solutions. Learn more here.
  • Innovative Intranet : Hampered by an outdated intranet solution implemented on unsupported software, an industrial components manufacturer turned to aurionPro SENA to envision a secure and fresh new experience for their 100,000+ employees through the implementation of an Oracle WebCenter and Oracle IDM Proof of Concept.
  • Business Expanding Extranet :  An entertainment services company wanted to provide better collaboration with production companies, studios, and employees in order to gain greater market share through improved relationships. aurionPro SENA helped them achieve their goals through the design and development of a WebCenter-based portal that facilitated electronic data input, replacing manually-intensive, paper-based processes and enabling document collaboration across their user communities.
  • Physical Records Management Deployment : A home improvement retail chain needed to replace a homegrown records management system that drove barcoding, labeling, and storage management. aurionPro SENA helped them to implement WebCenter Content: Records to manage 65,000 boxes.
  • Streamlined Accounts Payable Process: Inundated by a legacy, paper-driven invoicing process, an electrical services company needed to improve their Accounts Payable process. aurionPro SENA implemented WebCenter Imaging to achieve incredible efficiency gains and dramatically improve visibility into process bottlenecks.

If you’d like to learn more about any of our productized, pre-packaged, or consulting offerings, feel free to get in touch with two of our other long-term Stellent and Oracle experts, Mark Tepsic and Steven Sommer , or visit our website at .

Friday May 10, 2013

WebCenter Partners Week: Element Solutions

Today as the last entry for this week of our WebCenter Partners Week, we'll be hearing from a partner that has recently rebranded themselves. Element Solutions, formerly known as Element115 creates WebCenter Sites Solutions to enhance the Web Experience across multiple industries.

If you are just joining us today for the first time this week, you'll want to check out the past few days of posts from our partners, TekStream, FishBowl , Lingotek and Extended Content Solutions for some interesting reading and video views.

And for any of you WebCenter partners out there that are feeling left out - fear not - there is always room for you on the Oracle WebCenter Blog. We'd love to hear from you and feature your solutions to our readers in upcoming weeks. Contact me directly @  and we'll take care of you.

Element Solutions

Note From The CEO

Venkatesh Korla / CEO & Co-founder

Our Rebrand: Beyond Healthcare

Since rebranding back in October we occasionally get asked, “Why did you rebrand and what does it mean?” Well the short answer is, the rebrand recognizes the growth and expanded services Element Solutions now offers. Founded in 2003, as Element115 we began as a CMS implementation and solution company developing a strong partnership with FatWire Software and primarily focused on the Healthcare industry. However, that focus shifted over the years as we expanded our solution offerings as well as our customer base beyond healthcare, serving global clients in retail, financial services, hospitality, and manufacturing. 2010 brought the opportunity to become a Pillar Partner with Oracle as a result of the FatWire acquisition. Since the launch of eHealth Accelerator in 2004 we have experienced accelerated growth in size and scope, and today are positioned as a strategic solution partner for many Global 1000 companies. Our offerings focus on strategic consulting and specialized services that support the customer online experience.

In renewing the brand, we seek to enable greater transparency and customer engagement across many industries. Our new tagline, “Powering Your Success” positions us as the synergistic connector that fuses our client’s business needs with software technology which ultimately surges our partners’ success as well. We strive to be the leading System Integrator for the WebCenter Sites platform and Web Experience Management across retail, manufacturing, healthcare, and services industries.

eSite Accelerator for WebCenter Sites

eSite Accelerator for WebCenter Sites

We are very excited to announce the launch of our flagship solution eSite Accelerator. The solution is a successful reference implementation framework, originally built for Oracle WebCenter Sites and developed to enhance the online customer experience, streamline the Web CMS planning, discovery, and implementation process, accelerate the launch cycle and cut costs.

More Info:

Case Studies

Floyd Medical Center

Floyd Medical Center is a healthcare system serving Northwest Georgia and Northeast Alabama.


  • Improve the Medical Center’s Web presence and intranet with more dynamic content and a modern look
  • Current system required a full-time employee to maintain content and did not easily support multiple contributors
  • Ability for Employees to access the Intranet from all the different centers and locations

Services / Solutions Provided:

  • The Intranet was expanded and employees can now securely and conveniently access it from a standard browser, from their office or remotely
  • Each department can now manage and create their own content allowing for less dependency on IT and Marketing
  • Search and segmentation capabilities were improved enabling employees to find internal content more quickly

Read Oracle/Floyd Success Story


Pella Corporation offers a full range of energy-efficient windows and doors, including residential and commercial products for new construction, remodeling and replacement projects.


  • Move the RTA, “Real Time Appointment Setting” application on to WebCenter Sites
  • Add time slot management functionality
  • Incorporate QAS address validation

Services/Solutions Provided:

  • The RTA application is an appointment scheduler comprised of several HTML-based data input screens whose data, upon completion, are serialized into XML, and placed on a JMS queue where it is fed into the corporate CRM system
  • Developed using the Oracle CSDT and SVN, which allowed the Element Solutions team and the Pella team to work both remotely and collaboratively
  • Front end was built using AJAX, JSON and Jquery and supports all modern browsers

Read Oracle/Pella Success Story

Recent Launches

Wendy’s (

Phase I (called Release 1.0) of a planned 3 phase deployment of WebCenter Sites.

About Wendy’s

The Wendy’s Company (NASDAQ: WEN) is the world’s third largest quick-service hamburger company, with a market cap of 2.3 billion. The Wendy’s system includes more than 6,500 franchise and Company restaurants in the U.S. and 27 other countries and U.S. territories worldwide.

Wendy’s chose Oracle WebCenter Sites to replace their legacy implementation which had several short comings and issues.  Wendy’s Senior Management driven by Wendy’s IT and Marketing drove a sense of urgency to move this project as quickly as possible.  Element Solutions did a POC implementation followed by Discovery, Design, and eventually Development/Build phases.

Technical Highlights

  • The system allows the content authors to manage and maintain promos, product images, and social content across various sections of the website.
  • The system supports consumption of external data feeds via custom REST API Web Services using Jersey, for Products and Jobs which are directly managed by Wendy’s Architecture team.
  • The system also supports AJAX based Web Service calls to dynamically provide Nutrition information, Location based services in Find It and Career Jobs, with MapQuest integration.
  • Custom tree tabs
  • The HTML/CSS/JS was provided by Resource (an external graphics design agency), which was integrated by our development team.
  • The design supports internationalization with a English locale rollout at this stage.  Future rollouts will include other languages.

Holland America

This was Phase 1 of a planned 3 phase deployment of WebCenter Sites. Next phase details are in discussion.

With 139 years of experience, Holland America Line is recognized as the undisputed leader in the cruise industry’s premium segment. Holland America Line’s fleet of 15 ships offers more than 500 cruises to 350 ports in more than 100 countries, territories or dependencies. Two- to 110-day itineraries visit all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal.

Holland chose WebCenter Sites to replace their failing Teamsite implementation which was constantly experiencing issues.  This drove a sense of urgency to advance this phase of the project as quickly as possible. 

Technical Highlights

They are using WebCenter Sites to produce XML data for consumption by their systems. Their online booking system uses the XML data for generation of their booking website. Their online cruise and tour systems use the XML to generate all the documentation that accompanies a cruise booking or a shore excursion: then select cruise package which takes you to their booking sites: and
  • The data model is fully populated by ingestion of existing XML files and the Sites REST api
  • There is a custom workflow including multiple publish points for QA and testing
  • Includes a fully custom XML publishing Model
  • Custom tree tabs
  • Custom Delete option for xml Files

Thursday May 09, 2013

WebCenter Partners Week: Extended Content Solutions

Today as part of our WebCenter Partners Week, we'll be hearing from across the pond in the UK, where our partner, Extended Content Solutions creates WebCenter Solutions to enhance our customer's experiences.

If you are just joining us today for the first time this week, you'll want to check out the past few days of posts from our partners, TekStream, FishBowl and Lingotek for some interesting reading and video views.

And for any of you WebCenter partners out there that are feeling left out - fear not - there is always room for you at the Oracle WebCenter Blog. We'd love to hear from you and feature your solutions to our readers in upcoming weeks. Contact me directly @  and we'll take care of you.

Extended Content Solutions

Founded in 2000 Extended Content Solutions (ECS) are an Oracle Gold Partner and WebCenter Specialist based in the UK. We pride ourselves on understanding customer requirements and delivering the finest solutions. All our staff are actively encouraged to undertake Oracle specialization training and we have experience in all aspects of Oracle WebCenter including Sites, Portal, Content and bespoke ADF development.

How do you manage your Digital Assets?

ECS produce a number of full product solutions based on the WebCenter platform. One of these is MediaStore which provides Rich Media asset management for enterprises.

MediaStore utilizes the underlying functionality of the WebCenter platform and enhances it with enterprise features such as bulk uploads and approvals, collaboration areas, copyright control, embargoes and integration with Oracle ATG commerce and WebCenter Sites.

MediaStore is being used by a number of organizations in the UK where it has been extremely successful in;

        • Reducing transport costs and project time by allowing third parties to share media and collaborate on new designs 
        • Enforcing corporate logos and branding
        • Reducing storage costs by providing a single repository for all digital assets
        • Enhancing digital asset management capabilities of Oracle ATG commerce

MediaStore is available as an online trial just get in touch for details of how to access it. For more information about MediaStore features and customer success stories please see the MediaStore pages on our websites at

Other products include Case Management, Scanning and Know Your Client (KYC) solutions all encompassing our unique and accessible user interfaces. For more information please see our website at

WebCenter for Financial Services

At ECS we recently completed a WebCenter Portal and Content implementation for the UK Fund Manager, CCLA. The results of this project have significantly reduced the time to process transactions, virtually eliminated paper from the processing team and saved costs by providing clear tracking of item status and ownership.

The CCLA implementation uses Oracle Document Capture (ODC) to scan mail items. These are then stored in WebCenter Content where they are indexed and validated including signature checking. Integration with Customer information allows transactions to be posted and reports are generated in Content for sending to Customers. WebCenter Portal is used to provide collaboration areas and dashboard overviews of item processing.

Videos describing the WebCenter implementation at CCLA are available below. 

CCLA Reduce Costs with Oracle Universal Content Management

CCLA Increase Efficiency with Oracle UCM

For more information about the use of WebCenter in CCLA and other case studies take a look at our website at or contact us at or on +44 (0)1483 688 030.


YOU COULD WIN a FREE Pass to Oracle Open World 2013 in San Francisco!

Oracle WebCenter is part of the Oracle Fusion Middleware product family. So ... if you are you using Oracle Fusion Middleware (Oracle WebCenter) to deliver unique business value? If so, you can win a FREE pass to Oracle OpenWorld 2013 in San Francisco, California by submitting your nomination for the 2013 Oracle Fusion Middleware Innovation. Go to here for more details. Deadline for submission is June 18th, 2013.

Wednesday May 08, 2013

WebCenter Partners Week: Lingotek

We're hitting our midweek stride with our week of Oracle WebCenter Partners. Don't forget to check out TekStream Solutions and FishBowl Solutions from earlier this week. Today, we'll feature one of our global Oracle WebCenter Partners, Lingotek with some great information in their guest post today as well as an upcoming webinar to learn even more.

LINGOTEK Use Case for a Global Company Using Oracle WebCenter 

By Calvin Scharffs
VP of Marketing @ Lingotek


With a presence in over 100 companies around the world, the global company needed to equip workers in all locations with customized, localized marketing messages, while providing headquarters with the ability to synchronize messages. The solution should be simple, scalable and cost-effective.   


The global company launched a worldwide web site localization project with Lingotek Inside Oracle WebCenter that enabled the translation and localization of content into 16 languages, with room to scale. 


Translation and localization now happen in a matter of seconds rather than days. Expected ROI of more than 400 percent as a result of implementing Lingotek’s in-workflow translation technologies.

Managing Global Workflow

The global company provides global customers with IT systems that are virtualized, automated, cloud-ready and sustainable. In addition to working with other global companies, the company itself has a presence all over the world, conducting business in more than 100 countries and regions. 

With such a large footprint, the company needed a way to communicate its corporate and product messages in a unified way to different regions. In order to provide its highly regarded storage virtualization services around the world and in many languages, the company needed a simple, cost-effective way to translate its content. 

The translation technology should be able to manage large amounts of data and automate workflows across a centralized system of record. Field workers in each country should have the resources they need in order to market the company’s products and services according to local culture and consumption patterns. The company had to simultaneously provide its corporate team with a centralized way to synchronize global messages. 

In order to accomplish these needs, which were to take place on a massive scale, the company embarked on a worldwide web site localization project. One of the key strategies in this effort was the translation and localization of content. The company wanted to start by translating its content into 16 languages, with the option of more as the company expanded into new countries.

Elaborate International Workflow Needs

Professional translation services were not only expensive, but interrupted the company’s rapidly evolving translation workflow. The company produced a continuous stream of content with which translation services had to keep pace. The company content included everything from web site content to social media, and the company’s website content alone changed 50-100 times a month. 

With each new language the company added, its content would double. The company couldn’t afford to wait for professional translators. By the time the translated content arrived, it was already outdated.

Pure machine translation wouldn't work either. The company needed highly accurate translations that could adapt to the specifics of local languages and their unique nuances. It was extremely important to ensure that all contingents were saying the same things in the same ways, despite varying languages. This included ensuring that idioms and metaphors were translated appropriately so that they did not lose their meaning in the switch to a new language.

In-Workflow Translation Generates Real-Time Results

The company selected Lingotek’s award-winning translation management system to continuously and automatically translate its global content, in real time. The company, already an Oracle WebCenter customer, benefitted from the fact that Lingotek’s translation platform is embedded in Oracle WebCenter. The company was able to localize its content for each of its global markets without leaving Oracle’s content management system. 

Lingotek enables the company to take advantage of several possible workflows. They are automatic machine translation, community (customer or employee-based) translation and professional translation. Together, these workflows enable seamless multilingual publishing, automatically and in real time. 

Infinite Scaling, Immediate Localization

Lingotek’s automation kicks off translation workflow whenever the company’ corporate web site changes. This ensures that the company’ global sites are always synchronized, even though many incremental changes to content take place daily. Lingotek’s automation makes all translation fully scalable. 

In a boon to the company field teams worldwide, Lingotek’s community features allow for local input, localizing content in real time. Thanks to the community component, the company can add new languages without hiring additional people to help translate content. Moreover, Lingotek's interface in the field is extremely easy to use and also enables field teams to edit content as needed to be congruent with local customs.
Immediate Quadrupling of ROI

By harnessing Lingotek’s unique ability to engage a community and publish translations in real-time, the company saved significant time and money. The company has empowered its corporate and global branches to reach out to specific audiences and markets with relevant content. The end result is an enhanced bottom line. The company expects a potential ROI of over 400 percent from the implementation of Lingotek's technology.

Join Us for a Webinar to Learn More

5 Steps to Open Your Website to a Global Audience with Oracle WebCenter Sites

Wednesday, May 15, 2013 at 1:00 pm EST

Presenting your web content in a single language will limit your success. To build a global brand, businesses need to create a web experience that is accessible in many languages. Calvin Scharffs, Lingotek’s VP of Marketing, will demonstrate how to build a multilingual content presentation using Lingotek’s Global Web Experience Management solution, cloud-based software that utilizes Discovery, Analytics and Automation. Lingotek experts will show you how to manage a multilingual content Oracle WebCenter Sites site, synchronize the site’s content and manage changes in a continuous publishing model.

In this webinar, Calvin will walk you through the five steps needed to produce and maintain a multilingual website, including how to:
  • Easily manage your multilingual sites
  • Synchronize content and manage changes
  • Translate content on the fly
  • Use your community to translate
  • When needed, professionally translate the content on your site

Tuesday May 07, 2013

WebCenter Partners Week: FishBowl Solutions

As we continue our exploration of WebCenter Partners this week, today we will feature FishBowl Solutions, another fine example of a partner that is adding great value for WebCenter customers.

A disclaimer by necessity: a five day period is relatively short - so it is really impossible to feature all of our partners this week. If  you are a partner and feeling left out or a customer that doesn't see your favorite partner featured this week - don't give them grief about it - this is really only a subset of our larger partner community that responded to a quick ping for participation. If you are a partner reading this and have something interesting to add to the conversation for a future feature - please contact me @ and we can add you to a future partner-focused week on WebCenter Social channels.

Access Oracle WebCenter Content on your iPhone or Android with FishbowlToGo

Fishbowl Solutions has been working with Oracle WebCenter customers since 2010 to extend WebCenter Content to mobile devices. We started working with mobile sales force enablement and have since extended our offerings to meet expanding customer needs. We are excited to announce the release of our newest mobile app, FishbowlToGo.

FishbowlToGo was developed in response to the growing number of customers looking for a way to easily access WebCenter Content and perform basic content management actions from a smart phone. A lot of the organizations we’ve talked to are fighting off ad-hoc adoption of Dropbox or other consumer document management solutions that provide a mobile delivery channel outside the enterprise infrastructure and without the security of WebCenter. FishbowlToGo provides much of the familiar functionality found on these consumer apps within the WebCenter platform.

FishbowlToGo is publically available for iPhone and Android. Any WebCenter Customer can download the app for free and install it on their phone. The free version lets you search for and view content from the Oracle WebCenter Content repository including documents, images, and multimedia. You can also view your workflow queue and set commonly-used items as favorites to quickly access them again. To get started, simply download the app using the links below or search “FishbowlToGo” from the app store – no component or administrator setup is required.

Fishbowl also offers a premium version of the app, which requires a server-side component and provides more robust content management capabilities. With FishbowlToGo Premium, users can review and approve workflow items as well as check in content from their phones. The premium component enables users to pick from configurable upload types such as notes, photos, invoices, etc., and check in those items without filling out lengthy check-in forms from their phones.

FishbowlToGo helps WebCenter customers increase the value of their Oracle WebCenter system by extending content management capabilities to convenient and familiar mobile channels while retaining benefits like consistent access to the up-to-date versions and a secure content repository.

Besides FishbowlToGo, Fishbowl also offers a tablet-based Mobile Library app. We recently did a webinar on this app; for a video recap check out “Inside the Fishbowl” below from our YouTube channel. The full webinar recording is also available. Fishbowl worked with Banner Engineering to deploy this app to iPads and Android tablets last year. Banner recently presented their solution at Collaborate13. The presentation and whitepaper can be found on the Fishbowl Solutions Collaborate13 page. For additional information on this and other mobile solutions for Oracle WebCenter Content visit the links below or email

Additional Information






Oracle Cloud Content and Process power the next wave of productivity, mobile efficiency, and workgroup innovation. Only Oracle offers an integrated suite of content, process and sites cloud services that enable business users to easily collaborate anywhere, simplify business automation, and communicate more effectively.


« May 2013 »