By Kellsey Ruppel-Oracle on Mar 05, 2013
Web, mobile and social channels have ushered in what Altimeter analyst, Brian Solis, referred to in a recent Oracle WebCenter Social Business Thought Leaders webcast as connected consumers. These connected consumers have more choices, influence and access to online information than ever before. Engaging these customers and earning their sales and loyalty can be a great challenge.
Customers decide how, when, and where they want to engage with your brand--whether it's in the store, over the phone or on the web. They expect you to know who they are and what they need, and to seamlessly recognize them at every touch-point.
Newer channels like social and mobile have significant implications on how customers engage with organizations online and what businesses need to do manage the online channel more efficiently and effectively. Social networking has amplified the customer's voice and peers now have greater influence over buying decisions than traditional marketing. The pervasiveness of cell phones and tablets has also turned the online customer experience into an increasingly mobile experience, bringing with it new challenges for engaging always connected customers who are accessing the online channel with an ever increasing variety of mobile devices. As a result the power has shifted from brands to customers, and the delivery of an engaging online customer experience has become a great challenge for businesses today.
We invite you to learn how you can start engaging these connected customers through exceptional online experiences by viewing this screencast from the New Business Imperative: Social, Mobile, Cloud Series.
We’ve spent quite a bit of time this week discussing how to deliver effective customer engagement through self-service portals. As you know, customer self-service is now the channel of choice for today's customers. They expect a customer self-service portal that provides a convenient way to post service issues, place new orders, or view their order histories. A customer portal lets you stay open for business 24/7 around the world and delivers a high-quality, high-touch experience for customers while reducing the cost of customer care.
If you haven’t viewed our screencast already, we invite you to watch to see how a self-service portal will:
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