By Lance Shaw on Feb 07, 2013
If you are watching the news this week, you know that there is a major snowstorm coming towards those of us here in the Northeast. Here in Boston, some of us will get two feet or more of snow in the next 48 hours, so you can imagine the flurry (pun intended) of activity that is going on before the arrival of the impending storm. People are filling their gas tanks, crowding the supermarkets to stock up on supplies and getting ready to be stuck at home for a few days.
When I was at the store, standing in the extra long line at checkout, I was thinking about all this preparation going on. Everyone in Boston is aware that there is a storm coming and doing their utmost to be ready. There is literally no excuse for anyone not to be fully prepared. But when it comes to content management and dealing with the ever-growing onslaught of documents, images, videos, forms and every other type of content imaginable, do we prepare properly within our businesses?
Often the answer is no. The tendency is to avoid dealing with any information management issues until they really become a problem. Just imagine if we dealt with impending snowstorms that way! "Hey, I don't see any snow right now, so there is obviously not a problem. I will just wait until I really see it coming down hard before I start preparing." Not a great plan, I am sure you would agree.
Every year, reports tell us that the amount of information being produced by businesses and our customers is growing exponentially with no sign of stopping. What are we doing to properly prepare and be ahead of the game? Is your "plan" to keep buying hard drives and servers until you run out of room? Or are you proactively putting a plan together to define retention policies, disposition policies and business rules that keep things safe and securely under control?
Hopefully you are one of those doing the latter, but if you have been delayed in getting a better handle on the avalanche of information coming your way, it's not too late to start thinking strategically about how you address content management and how you can obtain more value from that content by integrating it within the fabric of your essential business processes so that everything is right at your users' fingertips. We've produced a short whitepaper on the subject that I hope you can read when you get the chance. It's called "From Unstructured to Strategic: How Content Management Is Driving Strategic Initiatives" and you can quickly register to download it by clicking this URL.
For those of you here in the northeast of the United States, stay warm and safe!