Thursday Dec 06, 2012

WebCenter Customer Spotlight: Hitachi Data Systems

Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter

Watch this Webcast to see a live demo on how HDS creates multilingual content for their 35+ regional websites

 Solution Summary

Hitachi Data Systems (HDS) provides mid-range and high-end storage systems, software and services. It is a wholly owned subsidiary of Hitachi Ltd. HDS is based in Santa Clara, California, and has over 5,300 employees in more then 100 countries and regions.

HDS's main objectives were to provide a consistent message across all their sites, to maintain a tight governance structure across their messages and related content, expand the use of the existing content management systems and implement a centralized translation management system.

HDS implemented a global web content management system based on Oracle WebCenter Content and integrated the Lingotek translation management system to manage their multilingual content.

The implemented solution provides each Geo with the ability to expand their web offering to meet local market needs, while staying aligned with the Corporate Web Guidelines


Company Overview
Hitachi Data Systems (HDS) provides mid-range and high-end storage systems, software and services. It is a wholly owned subsidiary of Hitachi Ltd. and part of the Hitachi Information Systems & Telecommunications Division. The company sells through direct and indirect channels in more than 170 countries and regions. Its customers include of 50 percent of the Fortune 100 companies. HDS is based in Santa Clara California and has over 5,300 employees in more than 100 countries and regions.

Business Challenges
HDS has over 35 global websites and the lack of global web capabilities led to inconsistency of messaging, slower time to market and failed to address local language needs. There was an extensive operational overhead due to manual and redundant processes. Translation efforts where superficial, inconsistent and wasteful and the lack of translation automation tools discouraged localization. 

HDS's main objectives were to provide a consistent message across all their sites, to maintain a tight governance structure across their messages and related content, expand the use of the existing content management systems and implement a centralized translation management system.

Solution Deployed
HDS implemented a global web content management system based on Oracle WebCenter Content. The solution supports decentralized publishing for their 35+ global sites to address local market needs while ensuring editorial and brand review trough embedded review processes.

They integrated the Lingotek translation management system into Oracle WebCenter Content to manage their multilingual content.


Business Results

  • Provides each Geo with the ability to expand their web offering to meet local market needs, while staying aligned with the Corporate Web Guidelines
  • Enables end-to-end content lifecycle management across multiple languages
  • Leverage translation memory for reuse and consistency
  • Reduce time to market with central repository of translated content
Additional Information
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