Thursday Nov 29, 2012

WebCenter News, Best Practices & Resources: Check Out the Latest Oracle WebCenter Newsletter

Check out the latest edition of the Oracle Information InDepth Newsletter featuring the latest Oracle WebCenter news, best practices and resources.

In this issue, you’ll find:

  • Five best practices for application integration from Oracle expert, John Brunswick
  • A video demonstrating how to employ the advanced segmentation and targeting features in Oracle WebCenter Sites
  • The latest webcasts and events on how to engage your customers and empower your business with Oracle WebCenter

Want to get the newsletter delivered directly to your inbox? Subscribe here.

Tuesday Nov 27, 2012

Will Your Brand Survive the Age of Digital Darwinism?

Will your brand survive?

It’s the end of business as usual.  Trends such as the mobile web, social media, gamification and real-time are forcing businesses to rethink the way they operate.  At the same time, people are embracing a new digital culture across ever expanding networks.  Together, these trends have given rise to a new breed of connected consumer, one that is ready to shake the very foundation of business today.  This is the age of Digital Darwinism – where society and technology evolve faster than your ability to adapt.  How well poised is your brand to survive and thrive in this new environment?

Attend this webcast to hear Altimeter Group digital analyst and futurist, Brian Solis, discuss the rise of connected consumerism and learn how brands can survive Digital Darwinism by better understanding customer expectations, disruptive technology, and the new opportunities that arise from them. You will learn:

  • How brands are being redefined in the digital consumer landscape and what they can do to create and steer these experiences
  • Why consumer influence is growing and how businesses can use this to their advantage
  • How to connect with a rising audience through new touchpoints between consumers, brands, and influencers
  • Why you need to create a culture of change to earn trust, influence and significance among today’s connected customers

Register now.

Monday Nov 26, 2012

WebCenter Customer Spotlight: Textron Inc.

Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter

 Solution Summary

Textron Inc. is one of the world's best known multi-industry companies and is a pioneer of the diversified business model. Founded in 1923, it has grown into a network of businesses—including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen—with facilities and a presence in 25 countries, serving a diverse and global customer base. Textron is ranked 236th on the Fortune 500 list of the largest US companies.

Textron needed a Web experience management solution to centralize control, minimize costs, and enable more efficient operations. Specifically, the company wanted to take IT out of the picture as much as possible, enabling sales and marketing leads for subsidiaries to make Website updates as they deem appropriate for their business.  

Textron worked with Oracle partner Element Solutions to consolidate its Website management systems onto Oracle WebCenter Sites.

The implementation enables Textron’s subsidiaries to adjust more quickly to customer demands,  reduced Website management cost & time to update content on a Website while allowing to integrate its Website updates more closely with social media and mobile platforms.


Company Overview
Textron Inc. is one of the world's best known multi-industry companies and is a pioneer of the diversified business model. Founded in 1923, it has grown into a network of businesses—including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen—with facilities and a presence in 25 countries, serving a diverse and global customer base. Textron is ranked 236th on the Fortune 500 list of the largest US companies.

Business Challenges
With numerous subsidiaries and more than 50 public Websites, Textron needed a Web experience management solution to centralize control, minimize costs, and enable more efficient operations. Specifically, the company wanted to take IT out of the picture as much as possible, enabling sales and marketing leads for subsidiaries to make Website updates as they deem appropriate for their business.  

Solution Deployed
Textron worked with Oracle partner Element Solutions to consolidate its Website management systems onto Oracle WebCenter Sites. Specifically, Textron:

  • Used Oracle WebCenter Sites to integrate Web experience management capabilities for all Textron brands, including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen
  • Developed Website templates to enable marketing and communications professionals to easily make updates to their Websites, without having to work with IT
  • Reduced Website management costs, as it costs more for IT to coordinate Website updates as opposed to marketing and communications
  • Enabled IT to concentrate on other activities to enhance overall operations for Textron, such as project workflows
  • Acquired a platform that enables marketing teams to integrate their Websites with social media and mobile platforms, allowing subsidiaries to make updates and contact customers anytime and everywhere—including through tablets and smartphones
  • Reduced the time it takes to update content on a Website, including press releases, by enabling communications professionals to make updates directly
  • Developed more appealing visual designs for Websites to help enhance customer purchase

Business Results
The implementation enabled Textron’s subsidiaries to adjust more quickly to customer demands and Textron’s IT staff to concentrate on other processes, such as writing code and developing new workflows, enabling them to enhance company processes. In addition, Textron can use Oracle WebCenter Sites to integrate its Website updates more closely with social media and mobile platforms, enabling marketing and communications teams to make updates anytime and everywhere. The initiative has enabled Textron to save money by freeing IT up to work on more important tasks, instituting new e-commerce and mobile initiatives to better engage customers, and by ensuring efficient Website management processes to quickly adjust to customer demands. 

“We considered a number of products, but chose Oracle WebCenter Sites because it provides the best user interface.

We reviewed customer references and analyst reports, and Oracle WebCenter Sites was consistently at the top of the list,”

Brad Hof, Manager, Advanced Business Solutions and Web Communications, Textron Inc.


Additional Information

Wednesday Nov 21, 2012

Happy Thanksgiving!

Wishing our WebCenter community a very Happy Thanksgiving! 

Tuesday Nov 20, 2012

WebCenter Customer Webcast - Nov 27th/28th

WebCenter Customer Webcast - Nov 27th/28th

Join the Oracle WebCenter team on this all important webcast as we present the latest product direction that was recently shared at the Oracle OpenWorld 2012 conference in San Francisco, CA. This next Oracle WebCenter Quarterly Customer Update Webcast is scheduled to air on Nov 27th (Nov 28th in Asia Pacific). We will also be sharing the latest product updates and key support announcements that all Oracle WebCenter professionals and solution owners need to know.

Don’t miss out on getting the latest information! There will be two live sessions with Q&A at the end of each session.

Register for Session 1 -  Nov 27th 9am San Francisco, 12pm New York, 5 pm London
Register for Session 2 – Nov 28thth 9am Singapore, 11am Sydney, (27th) 6pm San Francisco

Monday Nov 19, 2012

4 Key Ingredients for the Cloud

It's a short week here with the US Thanksgiving Holiday. So, before we put on our stretch pants and get ready to belly up to the dinner table for turkey, stuffing and mashed potatoes, let's spend a little time this week talking about the Cloud (kind of like the feathery whipped goodness that tops the infamous Thanksgiving pumpkin pie!) But before we dive into the Cloud, let's do a side by side comparison of the key ingredients for each.

Cloud Whipped Cream
 Application Integration
 1 cup heavy cream
 Security  1/4 cup sugar
 Virtual I/O
 1 teaspoon vanilla
 Storage  Chilled Bowl

It’s no secret that millions of people are connected to the Internet. And it also probably doesn’t come as a surprise that a lot of those people are connected on social networking sites.  Social networks have become an excellent platform for sharing and communication that reflects real world relationships and they play a major part in the everyday lives of many people. Facebook, Twitter, Pinterest, LinkedIn, Google+ and hundreds of others have transformed the way we interact and communicate with one another.
Social networks are becoming more than just an online gathering of friends. They are becoming a destination for ideation, e-commerce, and marketing. But it doesn’t just stop there. Some organizations are utilizing social networks internally, integrated with their business applications and processes and the possibility of social media and cloud integration is compelling.

Forrester alone estimates enterprise cloud computing to grow to over $240 billion by 2020. It’s hard to find any current IT project today that is NOT considering cloud-based deployments. Security and quality of service concerns are no longer at the forefront; rather, it’s about focusing on the right mix of capabilities for the business. Cloud vs. On-Premise? Policies & governance models? Social in the cloud? Cloud’s increasing sophistication, security in applications, mobility, transaction processing and social capabilities make it an attractive way to manage information. And Oracle offers all of this through the Oracle Cloud and Oracle Social Network.

Oracle Social Network is a secure private network that provides a broad range of social tools designed to capture and preserve information flowing between people, enterprise applications, and business processes. By connecting you with your most critical applications, Oracle Social Network provides contextual, real-time communication within and across enterprises. With Oracle Social Network, you and your teams have the tools you need to collaborate quickly and efficiently, while leveraging the organization’s collective expertise to make informed decisions and drive business forward.


Oracle Social Network is available as part of a portfolio of application and platform services within the Oracle Cloud. Oracle Cloud offers self-service business applications delivered on an integrated development and deployment platform with tools to rapidly extend and create new services. Oracle Social Network is pre-integrated with the Fusion CRM Cloud Service and the Fusion HCM Cloud Service within the Oracle Cloud. If you are looking for something to watch as you veg on the couch in a post-turkey dinner hangover, you might consider watching these how-to videos! And yes, it is perfectly ok to have that 2nd piece of pie :)

Thursday Nov 15, 2012

Webcast Q&A: Los Angeles Department of Building & Safety Lowers Customer Service Costs with Oracle WebCenter

This week we had the fifth webcast in our WebCenter in Action webcast series, "Los Angeles Department of Building & Safety Lowers Customer Service Costs with Oracle WebCenter", where customers Giovani Dacumos and Minh Ong from the Los Angeles Department of Building & Safety (LADBS), and Sheetal Paranjpye and Rajiv Desai from Oracle Partner 3Di, shared how Oracle WebCenter is powering LADBS' externally facing website and providing a superior self-service experience for their customers.

We asked the speakers to provide some dialogue for Q&A.  

Giovani Dacumos