By Christie Flanagan on Oct 04, 2012
This first-ever Oracle Customer Experience Summit @ OpenWorld kicked off yesterday, bringing together established thought leaders and practitioners in customer experience. The first day saw noted marketing and customer experience thought leader, Seth Godin, take the stage to discuss how rapidly accelerating change and adoption are driving new behaviors and higher expectations in a massively disruptive transformation in which the customer now holds the power. His presentation gave us in-depth insight into this always-connected, always-sharing experience revolution we are witnessing.
If you haven’t yet made it over to the Oracle Customer Experience Summit at The Westin St. Francis and the recently made over Oracle Square (aka Union Square), there’s still time today and tomorrow to network with industry peers and hear best practices from those who have steered their ventures through the disruptive trends of customer experience and have proven, successful strategies to share for driving strategic customer-centric initiatives.
If you’re interested in learning how Oracle WebCenter helps businesses meet the demands of the customer experience revolution, be sure to check out these sessions at the Oracle Customer Experience Summit later today:
Using the Online Customer Experience to Drive Engagement and Marketing Success
Thursday, Oct 4, 4:15 PM - 5:15 PM - St. Francis - Georgian
Mariam Tariq - Senior Director Product Management, Oracle
Stephen Schleifer - Senior Principal Product Manager, Oracle
Richard Backx - Business IT Architect/Consultant, KPN NL Netco CE Channels Online
The online channel is a critical means of reaching and engaging customers. Online marketing efforts today must be targeted, interactive, and consistent to provide customers with a seamless experience. These efforts must include integrated management of Web, mobile, and social channels—supported by cross-channel customer data and campaigns—and integration with commerce to drive an engaging and differentiated online customer experience. Attend this session to learn how you can use the online channel to increase customer loyalty and drive the success of your marketing initiatives.
Empowering Your Frontline Employees: Sales and Service Enterprise Collaboration
Thursday, Oct 4, 5:30 PM - 6:30 PM - St. Francis - Elizabethan AB
Stephen Fioretti - VP, Product Management, Oracle
Peter Doolan - Group Vice President, Sales Engineering, Oracle
Andrew Kershaw - Sr Director Business Development, Oracle
Marty Marcinczyk - VP Customer Experience Engineering, Comcast
A focus on the employee experience is critical, because it can make or break your customers’ experiences, directly or indirectly. Engaged and empowered frontline employees become your best advocates and inspire your brand champions. This session explores proven approaches and tools, including social collaboration tools, that can help you empower and enable your frontline teams to improve customer and employee experiences.
And before you go, you'll also want to explore the Innovation Tents in Oracle Square which feature leading-edge customer experience demonstrations; attend our customer journey mapping workshop; and learn at sessions focused on innovating differentiated experiences that drive cross-functional alignment.