Thursday Sep 20, 2012

WebCenter Customer Spotlight: JD Williams

Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter

 Solution Summary

JD Williams & Company Limited, is the UK's leading direct home shopping company, operating over 20 successful catalogue brands, serving  more then 2 million customers and has 4,000 employees.

Their business challenge was to manage and deliver a large amount of content through multiple channels while integrating with their legacy systems and processes.

JD Williams implemented a  Multi-Channel architecture using Oracle WebCenter Sites and Service Oriented Architecture (SOA) approach to integrate with their legacy systems and processes.

With the implemented solution, JD Williams is now managing over 200,000 products with 1,7 millions options, 12 millions offerings and over a million images and can now  focus on the quality of the content which has a significant impact on their ability to deliver good quality to their customers.



Company Overview
JD Williams & Company Limited, is the UK's leading direct home shopping company, operating over 20 successful catalogue brands. The company was founded in 1875 by James David Williams, who in 1882, was the first to make use of the UK's parcel post service to send his company's products direct to his customers. JD Williams is the most successful direct home shopping company in the UK today, with over 2 million customers and 4,000 employees.

Business Challenges
The business challenges were to:

  • Manage and differentiate content of a large number of products and delivery it trough multiple channels 
  • Increase the pace at which data gets onto the Web
  • Create the right processes between Merchandising and e-Business teams to reduce effort of deploying content
  • Integrate with the existing legacy system

Solution Deployed
JD Williams implemented a Multi-Channel architecture using Oracle WebCenter Sites. The architecture is based on a Service Oriented Architecture (SOA) concept of a highly reusable Business Service for Content.

They use a restful Web Services approach for the integration of data. Content data is supplied via RESTful templates for use by the customer facing live shop application. This data is returned as structured data as XML, and is generated using  Oracle WebCenter Sites templates accessing asset data using  Oracle WebCenter Sites tags, plus Java classes.


Business Results
With the implemented solution JD Williams is now managing over 200,000 products with 1,7 millions options, 12 millions offerings and over a million images.

According to Gareth Samuel, Head of IT Architecture, JD Williams has got much more control over the content and can now more focus on the quality of the content which has a significant impact on their ability to deliver good quality to their customers.

Additional Information

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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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