Wednesday Sep 12, 2012

Introducing the First Global Web Experience Management Content Management System

By Calvin Scharffs, VP of Marketing and Product Development, Lingotek

Globalizing online content is more important than ever. The total spending power of online consumers around the world is nearly $50 trillion, a recent Common Sense Advisory report found. Three years ago, enterprises would have to translate content into 37 language to reach 98 percent of Internet users. This year, it takes 48 languages to reach the same amount of users. 

For companies seeking to increase global market share, “translate frequently and fast” is the name of the game. Today’s content is dynamic and ever-changing, covering the gamut from social media sites to company forums to press releases. With high-quality translation and localization, enterprises can tailor content to consumers around the world. 

Speed and Efficiency in Translation
When it comes to the “frequently and fast” part of the equation, enterprises run into problems. Professional service providers provide translated content in files, which company workers then have to manually insert into their CMS. When companies update or edit source documents, they have to hunt down all the translated content and change each document individually. 

Lingotek and Oracle have solved the problem by making the Lingotek Collaborative Translation Platform fully integrated and interoperable with Oracle WebCenter Sites Web Experience Management. Lingotek combines best-in-class machine translation solutions, real-time community/crowd translation and professional translation to enable companies to publish globalized content in an efficient and cost-effective manner. WebCenter Sites Web Experience Management simplifies the creation and management of different types of content across multiple channels, including social media. 

Globalization Without Interrupting the Workflow
The combination of the Lingotek platform with WebCenter Sites ensures that process of authoring, publishing, targeting, optimizing and personalizing global Web content is automated, saving companies the time and effort of manually entering content. Users can seamlessly integrate translation into their WebCenter Sites workflows, optimizing their translation and localization across web, social and mobile channels in multiple languages. The original structure and formatting of all translated content is maintained, saving workers the time and effort involved with inserting the text translation and reformatting. 

In addition, Lingotek’s continuous publication model addresses the dynamic nature of content, automatically updating the status of translated documents within the WebCenter Sites Workflow whenever users edit or update source documents. This enables users to sync translations in real time. The translation, localization, updating and publishing of Web Experience Management content happens in a single, uninterrupted workflow. 

The net result of Lingotek Inside for Oracle WebCenter Sites Web Experience Management is a system that more than meets the need for frequent and fast global translation. Workflows are accelerated. The globalization of content becomes faster and more streamlined. Enterprises save time, cost and effort in translation project management, and can address the needs of each of their global markets in a timely and cost-effective manner. 

About Lingotek
Lingotek is an Oracle Gold Partner and is going to be one of the first Oracle Validated Integrator (OVI) partners with WebCenter Sites. Lingotek is also an OVI partner with Oracle WebCenter Content. 

Watch a video about how Lingotek Inside for Oracle WebCenter Sites works!


Oracle WebCenter will be hosting a webinar, “Hitachi Data Systems Improves Global Web Experiences with Oracle WebCenter," tomorrow, September 13th. To attend the webinar, please register now!

For more information about Lingotek for Oracle WebCenter, please visit http://www.lingotek.com/oracle.

WebCenter Customer Spotlight: Instituto Mexicano de la Propiedad Industrial

Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter

 Solution Summary

Instituto Mexicano de la Propiedad Industrial (IMPI) is a decentralized  federal agency with the goals of protecting and ensuring awareness of industrial property rights in Mexico.

IMPI  business objectives were to increase efficiency, improve client service, accelerate services to the public and reduce paper use by digitizing management of necessary documentation for patent and trademark submissions and approvals.

IMPI  implemented  Oracle WebCenter Content to develop electronic inquiry service by digitizing and managing documents and a public Web site making patent-related information easily available online.

With the implemented solution IMPI increased the number of monthly inquires from 200 in person consultations to 80,000 electronic consultations and the number of trademark record inquiries from 30,000 to 300,000.



Company Overview
Instituto Mexicano de la Propiedad Industrial (IMPI) is a decentralized federal agency with the goals of protecting and ensuring awareness of industrial property rights in Mexico. IMPI is responsible for registering and publicizing inventions, distinctive signs, trademarks, and patents. In addition to its Mexico City headquarters, IMPI has five regional offices. 

Business Challenges
IMPI  business objectives were to increase efficiency by automating internal operations and patent and trademark-related procedures and services, improve client service by simplifying patent and trademark procedures, accelerate services to the public and reduce paper use by digitizing management of necessary documentation for patent and trademark submissions and approvals.

Solution Deployed
IMPI worked with Oracle Consulting to implement Oracle WebCenter Content to develop electronic inquiry service - services that were previously provided in person only - by digitizing and managing documents. They use Oracle Database 11g, Enterprise Edition to manage data for all mission-critical systems, automating patent and trademark transactions, providing consistent, readily available, and accurate data. IMPI developed a Web site to support newly digitized information with simple and flexible interfaces, making patent-related information easily available online to the public.

Business Results
With the implemented solution IMPI increased the number of monthly inquires  from 200 in person consultations to 80,000 electronic consultations and the number of trademark record inquiries from 30,000 to 300,000.

Oracle WebCenter Content structure is unique. It lets us separately manage communication with other applications and databases, and performs content management itself. It’s a stable tool, at an appropriate cost, that lets us develop and provide reliable electronic services.”

Eugenio Ponce de León, Divisional Director of Systems and Technology, Instituto Mexicano de la Propiedad Industrial

Additional Information

Social By The Numbers




About

Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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