Tuesday Sep 11, 2012

Who is Jeremiah Owyang?

Jeremiah Owyang

Q: What’s your current role and what career path brought you here?

J.O.: I'm currently a partner and one of the founding team members at Altimeter Group.  I'm currently the Research Director, as well as wear the hat of Industry Analyst. Prior to joining Altimeter, I was an Industry Analyst at Forrester covering Social Computing, and before that, deployed and managed the social media program at Hitachi Data Systems in Santa Clara.  Around that time, I started a career blog called Web Strategy which focused on how companies were using the web to connect with customers --and never looked back.

Q: As an industry analyst, what are you focused on these days?

J.O.: There are three trends that I'm focused my research on at this time:  1) The Dynamic Customer Journey:  Individuals (both b2c and b2b) are given so many options in their sources of data, channels to choose from and screens to consume them on that we've found that at each given touchpoint there are 75 potential permutations.  Companies that can map this, then deliver information to individuals when they need it will have a competitive advantage and we want to find out who's doing this.  2) One of the sub themes that supports this trend is Social Performance.  Yesterday's social web was disparate engagement of humans, but the next phase will be data driven, and soon new technologies will emerge to help all those that are consuming, publishing, and engaging on the social web to be more efficient with their time through forms of automation.  As you might expect, this comes with upsides and downsides.  3) The Sentient World is our research theme that looks out the furthest as the world around us (even inanimate objects) become 'self aware' and are able to talk back to us via digital devices and beyond.  Big data, internet of things, mobile devices will all be this next set.

Q: People cite that the line between work and life is getting more and more blurred. Do you see your personal life influencing your professional work?

J.O.: The lines between our work and personal lives are dissolving, and this leads to a greater upside of being always connected and have deeper relationships with those that are not.  It also means a downside of society expectations that we're always around and available for colleagues, customers, and beyond.  In the future, a balance will be sought as we seek to achieve the goals of family, friends, work, and our own personal desires.  All of this is being ironically written at 430 am on a Sunday am. 

Q: How can people keep up with what you’re working on?

J.O.: A great question, thanks.  There are a few sources of information to find out, I'll lead with the first which is my blog at web-strategist.com.  A few times a week I'll publish my industry insights (hires, trends, forces, funding, M&A, business needs) as well as on twitter where I'll point to all the news that's fit to print @jowyang.  As my research reports go live (we publish them for all to read --called Open Research-- at no cost) they'll emerge on my blog, or checkout the research tab to find out more now.  http://www.web-strategist.com/blog/research/

Q: Recently, you’ve been working with us here at Oracle on something exciting coming up later this week. What’s on the horizon?

 J.O.: Absolutely! This coming Thursday, September 13th, I’m doing a webcast with Oracle on “Managing Social Relationships for the Enterprise”. This is going to be a great discussion with Reggie Bradford, Senior Vice President of Product Development at Oracle and Christian Finn, Senior Director of Product Management for Oracle WebCenter. I’m looking forward to a great discussion around all those issues that so many companies are struggling with these days as they realize how much social media is impacting their business. It’s changing the way your customers and employees interact with your brand. Today it’s no longer a matter of when to become a social-enabled enterprise, but how to become a successful one.

Register NOW! Managing Social Relationships for the Enterprise

Q: You’ve been very actively pursued for media interviews and conference and company speaking engagements – anything you’d like to share to give us a sneak peak of what to expect on Thursday’s webcast?

 J.O.: Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World.

I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends.

Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real Time” which stems off previous LeWebs that focused on the “Real time web”. In this radical state, companies are able to anticipate the needs of their customers by using data, technology, and devices and deliver meaningful experiences before customers even know they need it. I explore two of three of Altimeter’s research themes, the Dynamic Customer Journey, and the Sentient World in my speech, but due to time, did not focus on Adaptive Organization.



WebCenter Customer Spotlight: Elsevier

Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter

 Solution Summary

Elsevier is a the world’s leading provider of science and health information and serves more than 30 million scientists, students and health and information professionals worldwide.

Their mission for this project was to support authors, editors and reviewers with the best possible web-based content submission, editorial and peer-review system available in their specific field of expertise. 

Elsevier worked with the Oracle partner Wipro to roll out Oracle WebCenter Content for storing all back-end content, and Oracle Business Process Management (BPM) to implement a flexible, intuitive, intelligent and enterprise scale user-centered workflow solution.

The implemented solution is the foundation for a new editorial platform for all the editing across all printed material sold by Elsevier and  provides a seamless collaborative environment for
7,000 editors, 500,000 reviewer and 600,000 authors that are collectively producing 2,000 books per year.



Company Overview
Elsevier is a the world’s leading provider of science and health information and serves more than 30 million scientists, students and health and information professionals worldwide. Elsevier is a global company headquartered in Amsterdam, employing more than 7,000 people in 24 countries. They develop online information solutions that help professionals achieve better outcomes. Elsevier publish around 2,000 journals and close to 20,000 books and major reference works. 

Business Challenges
Elsevier's mission for this project was to support authors, editors and reviewers with the best possible web-based content submission, editorial and peer-review system available in their specific field of expertise. They were looking for single platform to allow editors, reviewers and authors to collectively produce 2,000 books per year.


Solution Deployed
Elsevier worked with the Oracle partner Wipro to roll out Oracle WebCenter Content for storing all back-end content, and Oracle Business Process Management (BPM) to implement a flexible, intuitive, intelligent and enterprise scale user-centered workflow solution. The modular design allows to easily and quickly add new features and integration points.


Details about the implemented solution can be found here

Business Results
The implemented solution is the foundation for a new editorial platform for all the editing across all printed material sold by Elsevier and  provides a seamless collaborative environment for 7,000 editors, 500,000 reviewer and 600,000 authors that are collectively producing 2,000 books per year.

Additional Information

WebCenter in Action: Hitachi Data Systems

Hitachi Data Systems Improves Global Web Experiences with Oracle WebCenter

Date: 9/13/12
Time: 10:00 a.m. PT/ 1:00 p.m. ET




Hitachi Data Systems is a leading global electronics company and offers complete storage solutions for enterprises of all sizes. In order to manage its multi-lingual Web content across the globe, Hitachi Data Systems turned to Oracle WebCenter and teamed up with Oracle Partner Lingotek. Attend this webcast to hear how Hitachi Data Systems is using Lingotek's Collaborative Translation Platform integrated with Oracle WebCenter to control their global website footprint.


 


The Social Business Thought Leaders - Christian Finn

Television reached the 50M spectators mark in 13 years. The Internet 50M subscribers in just 3 years. It took Facebook one year only to attract 50M users and Twitter overcame the same threshold in no more than 9 months. No longer a fad, Social Media has been entering our life at a faster rate than any other media in history reaching the humongous number of 1.5B social networking users in the world. The net result is that 80% of the online population actively uses web 2.0 services to satisfy its most human need: identifying, connecting and sharing at scale with individuals with common characteristics, interests, and needs.

Such widespread new social behaviors clearly introduce new opportunities for enterprises and yet, according to McKinsey, in the era of uber-connected and empowered customers only 3% of organizations consider themselves fully networked for their ability to leverage social technologies to achieve business benefits across their entire ecosystem of employees, customers and external partners.

Why is this then so hard to direct an apparently natural human tendency to business benefit? Which cultural, organizational and technological obstacles stand in the way to a new era of business profitability? How do we best address them?

In this second video interview from the Social Business Forum, Christian Finn (Senior Director, WebCenter Product Management at Oracle) shared his vision regarding the social business journey by covering both the barriers preventing companies from gaining maximum result derived by people participation and provided valuable first-hand recommendations on how to overcome such hurdles. Touching upon a variety of topics such as putting collaboration in the context of processes, building trust, rethinking the end-to-end customer experience, taking advantage from conversational marketing and peer to peer communities, Christian shares both strategic and very pragmatic insights on how to go from social media hype to relevant business outcomes.


About

Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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