Friday Jun 29, 2012

The Customer Experience Revolution is Now

To conclude this week’s focus on customer experience, I’ll end by recapping how my week began in New York City at The Experience RevolutionWe all know that customers increasingly call the shots, and that winning or losing depends on how well we manage to meet their expectations. Today’s customers have a multitude of choices and are quick to jump ship following a poor experience. As a result, delivering an experience that is relevant, interactive, engaging, and consistent across channels and fostering rewarding relationships are increasingly important to business success.  It is only through exceptional customer experiences that companies can expect to acquire new customers and maintain their loyalty. 

Over 400 of us gathered at Gotham Hall on Monday night to hear Oracle President Mark Hurd introduce Oracle Customer Experience, a cross-stack suite of customer experience products that include Oracle RightNow CX Cloud ServiceOracle EndecaOracle ATG Web CommerceOracle WebCenter,Oracle Siebel CRMOracle Fusion CRMOracle Social Network, and Oracle Knowledge Management. I'd encourage you check out this video to hear Mark explain why having a good product isn't good enough in the wake of the customer experience revolution.

The Experience Revolution event itself was designed to deliver the kind of rich experience that sticks with you, using an interactive gallery of customer experience to deliver an individualized experience to each attendee through a combination of touch screens and near field communication technology.  Over the coming weeks we’ll share some of these customer experience vignettes with you. In the interim, you can learn more about Oracle Customer Experience solutions here.


Wednesday Jun 27, 2012

Virtual Developer Day: Oracle Fusion Developmen

Oracle Corporation


Virtual Developer Day: Oracle Fusion Development

Register now for this FREE hands-on online workshop


Virtual Developer Day: Oracle Fusion Development


Get up to date and learn everything you wanted to know about Oracle ADF & Fusion Development plus live Q&A chats with Oracle technical staff

Oracle Application Development Framework (ADF) is the standards based, strategic framework for Oracle Fusion Applications and Oracle Fusion Middleware.  Oracle ADF’s integration with the Oracle SOA Suite, Oracle WebCenter and Oracle BI creates a complete productive development platform for your custom applications.

Join us at this FREE virtual event and learn the latest in Fusion Development including:

  • Is Oracle ADF development faster and simpler than Forms, Apex or .Net?
  • Mobile Application Development with ADF Mobile
  • Oracle ADF development with Eclipse
  • Oracle WebCenter Portal and ADF Development
  • Application Lifecycle Management with ADF
  • Building Process Centric Applications with ADF and BPM
  • Oracle Business Intelligence and ADF Integration
  • Live Q&A chats with Oracle technical staff

Developer lead, manager or architect – this event has something for everyone. Don’t miss this opportunity. 

Tuesday, July 10, 2012
9:00 a.m. PT. – 1:00 p.m. PT
11:00 a.m. CT – 3:00 p.m. CT
12:00 p.m. ET – 4:00 p.m. ET
1:00 p.m. BRT – 5:00 p.m. BRT

Register online now! for this FREE event


Agenda
9:00 a.m. Opening
9:30 a.m. Keynote: Oracle Fusion Development
Track 1
Introduction to Fusion Development
Track 2
What's New in Fusion Development
Track 3
Fusion Development in the Enterprise
10:00 a.m. Is Oracle ADF Development Faster and Simpler than Oracle Forms, APEX or .Net? Mobile Application Development with ADF Mobile Oracle WebCenter Portal and ADF Development
11:00 a.m. Rich Web UI made simple – an ADF Faces Overview Oracle Enterprise Pack for Eclipse - ADF Development Building Process Centric Applications with ADF and BPM
12:00 noon Next Generation Controller for JSF Application Lifecycle Management for ADF Oracle Business Intelligence and ADF Integration
*Hands On LabWebCenter and ADF Lab w/ JDeveloper – Lab materials will be provided ahead of the event to give you ample time to work through the lab and increase the productivity of the live chat sessions the day of the event.

Sessions abstracts

Register online now! for this FREE event

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Tuesday Jun 26, 2012

Managing Regulated Content in WebCenter: USDM and Oracle Offer a New Part 11 Compliant Solution for Life Sciences

Guest post today provided by Oracle partner, USDM 

Regulated Content in WebCenter
USDM and Oracle offer a new Part 11 compliant solution for Life Sciences
 (White Paper)



Life science customers now have the ability to take advantage of all of the benefits of Oracle’s WebCenter Content, a global leader in Enterprise Content Management.   For the past year, USDM has been developing best practice compliance solutions to meet regulated content management requirements for 21 CFR Part 11 in WebCenter Content. USDM has been an expert in ECM for life sciences since 1999 and in 2011, certified that WebCenter was a 21CFR Part 11 compliant content management platform (White Paper).  In addition, USDM has built Validation Accelerators Packs for WebCenter to enable life science organizations to quickly and cost effectively validate this world class solution.

With the Part 11 certification, Oracle’s WebCenter now provides regulated life science organizations  the ability to manage REGULATORY content in WebCenter, as well as the ability to take advantage of ALL of the additional functionality of WebCenter, including  a complete, open, and integrated portfolio of portal, web experience management, content management and social networking technology.  Here are a few screen shot examples of Part 11 functionality included in the product: E-Sign, E-Sign Rendor, Meta Data History, Audit Trail Report, and Access Reporting.


Access Reporting
Audit Trail Report

E-Signature

E-Signature

Metadata history


Gone are the days that life science companies have to spend millions of dollars a year to implement, maintain, and validate ECM systems that no longer meet the ever changing business and regulatory requirements.  Life science companies now have the ability to use WebCenter Content, an ECM system with a substantially lower cost of ownership and unsurpassed functionality.

Oracle has been #1 in life sciences because of their ability to develop cost effective, easy-to-use, scalable solutions which help increase insight and efficiency to drive growth for their customers.  Adding a world class ECM solution to this product portfolio allows life science organizations the chance to get rid of costly ECM systems that no longer meet their needs and use WebCenter, part of the Oracle Fusion Technology stack, with their other leading enterprise applications.

USDM provides:

•    Expertise in Life Science ECM Business Processes
•    Prebuilt Life Science Configuration in WebCenter
•    Validation Accelerator Packs for WebCenter

USDM is very proud to support Oracle’s expanding commitment to Life Sciences….

For more information please contact:  khutchings@usdatamanagement.com


Oracle will be exhibiting at DIA 2012 in Philadelphia on June 25-27. Stop by our booth (#2825) to learn more about the advantages of a centralized ECM strategy and see the Oracle WebCenter Content solution, our 21 CFR Part 11 compliant content management platform.

DIA 2012



Catch Oracle Today and Tomorrow at Forrester’s Customer Experience Forum 2012 East

Continuing our coverage of the customer experience revolution this week, don’t miss a chance to catch up with Oracle at Forrester’s Customer Experience Forum 2012 East today and tomorrow in New York City. The theme for this year’s Forum is “Outside In: The Power Of Putting Customers At The Center Of Your Business” and will take a look at important questions surrounding how to transform your company in order to take best advantage of the customer experience revolution:

  • Why is customer experience the greatest untapped source of cost savings and increased revenue today?
  • What is the key to understanding and taking control of your customer experience ecosystem?
  • What are the six essential customer experience disciplines?
  • Which companies have adopted best-in-class customer experience practices?
  • How do customer experience strategies drive differentiating activities and processes at top companies?
  • Which organizations appoint a chief customer officer to lead their customer experience efforts?
  • What is the future of customer experience?
  • How can you design an enterprise wide customer experience?
  • How can you measure the results of your customer experience efforts?


As a gold sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forum.  Here are some of the highlights:

Oracle Speaking Session
Tuesday, June 26, 2:10pm – 2:40pm
The Customer And YOU — Today’s Winners Are Defined By Customer Experience
Anthony Lye, Senior Vice President of Customer Relationship Management, Oracle

Come hear Anthony Lye, Senior Vice President of Customer Relationship Management at Oracle, explain how leading companies are investing in customer experience solutions to enrich all interactions between a customer and their company. He will discuss Oracle's vision for transforming your customer engagement, insight, and execution into a connected, personalized, and rewarding experience across all touchpoints and interactions. He will demonstrate how great customer experiences generate real business results by attracting more customers, retaining more customers, and generating more sales while improving operational efficiency.

Solution Showcase
Tuesday, June 26th
9:45am - 10:30am - Morning Networking Break in the Solutions Showcase
11:45am – 1:15pm - Networking Lunch an Dessert in the Solutions Showcase
2:40pm – 3:25pm - Afternoon Break in the Solutions Showcase
5:30pm – 7:00pm - Networking Reception in the Solutions Showcase

Wednesday, June 27th
9:45am - 10:30am - Morning Networking Break in the Solutions Showcase
12:20pm -1:20pm - Networking Lunch and Dessert in the Solutions Showcase

We hope to see you there!


Webcast: Learn How Ancestry.com Delivers Exceptional Online Customer Experience with Oracle WebCenter
Date: Thursday, June 28, 2012
Time: 10:00 AM PDT/ 1:00 PM EDT

Ancestry.com is the world’s largest online family history resource, providing an engaging customer experience to more than 1.7 million members. With a wealth of learning resources and a worldwide community of family history enthusiasts, Ancestry.com helps people discover their roots and tell their family stories. Key to Ancestry.com’s success has been the delivery of an online customer experience that converts site visitors into paying subscribers and keeps them coming back. Register now to learn how Ancestry.com delivers an exception customer experience using Oracle WebCenter Sites.



Monday Jun 25, 2012

You Say You Want a (Customer Experience) Revolution

rev-o-lu-tion [rev-uh-loo-shuhn]

noun

1. a sudden, radical or complete change

2. fundamental change in the way of thinking about or visualizing something; a change of paradigm

3. a changeover in use or preference especially in technology <the computer revolution>

Lately, I've been hearing an awful lot about the customer experience revolution.  Tonight Oracle will be hosting The Experience Revolution, an evening of exploration and networking with customer experience executives in New York City where Oracle President Mark Hurd will introduce Oracle Customer Experience, a cross-stack suite of customer experience products that includes Oracle WebCenter and a number of other Oracle technologies. Then, on Tuesday and Wednesday, the Forrester Customer Experience Forum East also kicks off in New York City where they'll examine how businesses can "reap the full business benefits of the customer experience revolution."


So, are we in the midst of a customer experience revolution? As a consumer, I can answer that question with a definitive “yes.” When I bought my very first car, I had a lot of questions. How do I know if I’m paying a fair price? How do I know if this dealer is honest? Why do I have to sit through these good cop, bad cop shenanigans between sales and sales management at the dealership? In the end the whole experience left me feeling deeply unsatisfied. I didn’t feel that I held all that much power over the experience and the only real negotiating trick I had was to walk out, which I did, many times before actually making a purchase.

Fast forward to a year ago and I found myself back in the market for a new car. The very first car that I bought had finally kicked the bucket after many years, many repair bills, and much wear and tear. Man, I had loved that car. It was time to move on, but I had a knot in my stomach when I reflected back on my last car purchase experience and dreaded the thought of going through that again. Could that have been the reason why I drove my old car for so long? But as I started the process of researching new cars, I started to feel really confident. I had a wealth of online information that helped me in my search. I went to Edmunds and plugged in some information on my preferences and left with a short list of vehicles. After an afternoon spent test driving the cars my short list, I had determined my favorite – it was a model I didn’t even know about until my research on Edmunds! But I didn’t want to go back to the dealership where I test drove it. They were clearly old school and wanted me to buy the way that they wanted to sell. No thanks!

After that I went back online. I figured out exactly what people had paid for this car in my area. I found out what kind of discount others were able to negotiate from an online community forum dedicated to the make and model. I found out how the sales people were being incentivized by the manufacturer that month. I learned which dealers had the best ratings and reviews. This was actually getting exciting. I was feeling really empowered. My next step was to request online quotes from the some of the highest rated dealers but I already knew exactly how much I was going to pay. This was really a test for the dealers. My new mantra was “let he who delivers the best customer experience win.”

An inside sales rep from one dealer responded to my quote request within a couple of hours. I told him I had already decided on the make and model and it was just a matter of figuring out who I would buy it from. I also told him that I was really busy and wouldn’t set foot in the dealership unless we had come to terms beforehand. Lastly, I let him know that I’d prefer to work out the details via email. He promised to get back to me shortly with a detailed quote.

Over the next few days I received calls from other dealers. One asked me a host of questions that I had already answered in their lengthy online form. Another blamed their website performance issues for their delay in responding to my request. But by then it didn’t really matter because I’d already bought the car days before from the dealer who responded to me first and who was willing to adjust their sales process to accommodate my buying one.

So, yes, I really do believe we are in the midst of a customer experience revolution. And every revolution leaves some victorious and others vanquished. Which side do you want to be on when it comes to the customer experience revolution?

Friday Jun 22, 2012

Oracle @ E20 Conference Boston - Building Social Business

Oracle WebCenter is The Engagement Platform Powering Exceptional Experiences
for Employees, Partners and Customers

The way we work is changing rapidly, offering an enormous competitive advantage to those who embrace the new tools that enable contextual, agile and simplified information exchange and collaboration to distributed workforces and  networks of partners and customers. As many of you are aware, Enterprise 2.0 is the term for the technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity tools like email. It provides business managers with access to the right information at the right time through a web of inter-connected applications, services and devices. Enterprise 2.0 makes accessible the collective intelligence of many, translating to a huge  competitive advantage in the form of increased innovation, productivity and agility.

The Enterprise 2.0 Conference takes a strategic perspective, emphasizing the bigger picture implications of the technology and the exploration of what is at stake for organizations trying to change not only tools, but also culture and process. Beyond discussion of the "why", there will also be in-depth opportunities for learning the "how" that will help you bring Enterprise 2.0 to your business. You won't want to miss this opportunity to learn and hear from leading experts in the fields of technology for business, collaboration, culture change and collective intelligence.

Oracle was a proud Gold sponsor of the Enterprise 2.0 Conference, taking place this past week in Boston.

For those of you that weren't able to make it - we've made the Oracle Social Network Presentation session available here and have posted the slides below.


The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracles products remains at the sole discretion of Oracle.











Learn How Ancestry.com Helps Families Uncover Their History with Oracle WebCenter

Oracle Corporation
Delivering Exceptional Online Customer Experiences
Delivering Exceptional Online Customer Experiences

Ancestry.com is the world’s largest online family history resource, providing an engaging and interactive customer experience to more than 1.7 million members. With smart search technology, a wealth of learning resources, and a worldwide community of family history enthusiasts, Ancestry.com helps people discover their roots and tell their unique family stories. Key to Ancestry.com’s success has been the delivery of an online customer experience that converts site visitors into paying subscribers and keeps them coming back. To help achieve this goal, Ancestry.com turned to Oracle’s Web experience management solution, Oracle WebCenter Sites.

Join us as executives from Ancestry.com and Oracle discuss how Oracle’s Web experience management solution is helping them deliver engaging online experiences. Learn how:
  • Ancestry.com selected Oracle WebCenter Sites to meet their demanding Web experience management requirements
  • The company was able to get up and running quickly despite a complex technology stack and challenging integration requirements with legacy systems
  • Ancestry.com empowered business users to manage the online experience and significantly reduce time to market for their online campaigns and initiatives
Register now for the Webcast.
Oracle Fusino Middleware Webcenter
REGISTER NOW
Thursday,
June 28, 2012
10 a.m. PT / 1 p.m. ET
Presented by:

Blane Nelson
Chief Architect–Applications,
Ancestry.com

Christie Flanagan
Director of Product Marketing, Oracle WebCenter Sites,
Oracle

Thursday Jun 21, 2012

Organic Business Networks -Now Available On-Demand!

TUNE IN TODAY - Webcast Now Available On-Demand!
Oracle Social Business Thought Leaders Webcast Series

(Originally Broadcast on Thursday, June 21st 10am PST) 

Organic Business Networks: Doing Business in a Hyper-Connected World

Organic business networks connect people, data, content, and IT systems in a flexible, self-optimizing, self-healing, self-configuring and self-protecting system. Join us for this webcast and hear examples of how businesses today can effectively utilize the interconnectedness of emerging business information environments, adapt to changing conditions, and leverage assets effectively to thrive in a hyper-connected, globally competitive, information driven world.

Listen as Featured Speaker, Michael Fauscette, GVP, Software Business Solutions, IDC, discusses:

  • Emerging trends in social business that are driving transformative changes today
  • The dynamic characteristics that make up social, collaborative, and connected enterprises
  • Effective ways that technology combined with culture and process provide unique competitive advantage through new organic networked business models.

Register Now!

(Now available On-Demand)

Watch the fifth Webcast in the
Social Business Thought Leaders Series,

“Organic Business Networks:
Doing Business in a Hyper-Connected World.”

Wednesday Jun 20, 2012

TEAM Webinar - WebCenter Sites Connector

TEAM logo rectangle

spacer

TEAM Webinar - WebCenter Sites Connector
Connect WebCenter Sites 11g to WebCenter Content

Thursday, June 21st, 2012

10AM CDT & 5PM CDT

WebCenter Sites (formerly FatWire) is an innovative web engagement platform that is creating considerable buzz within the Oracle community, especially with the latest release, Sites 11g. Have you been wondering whether Sites is right for your organization? Did you know that you can utilize the power of WebCenter Sites right now alongside your existing WebCenter Content (UCM) implementation? Attend this webinar to learn how the TEAM WebCenter Sites Connector (learn more) allows you to leverage the Oracle WebCenter Content enterprise content management platform and deliver centrally-managed content to all your WebCenter Sites 11g deployments. Furthermore, the Digital Asset Management (DAM) capabilities in WebCenter Content allow your web marketers to spend less time creating manual renditions for multimedia files and more time on achieving your web marketing goals. If you would like to see how you can enrich your web experience using the only WebCenter Sites connector on the market, this webinar is right for you! 


Agenda

* What's new in WebCenter Sites 11g? 
* How can WebCenter Content enhance the Sites experience? 
* Leverage centrally-managed content in Sites 
* Why should I get started with the TEAM Sites Connector? 
* Q & A session 

To learn more about TEAM's WebCenter Sites Connector, register for one of our two sessions today:

Session One: 10AM CDT

Session Two: 5PM CDT

TEAM WebCenter Sites Connector 

Tuesday Jun 19, 2012

Social Technology and the Potential for Organic Business Networks

Michael Fauscette

Guest Blog Post by:  Michael Fauscette, IDC

There has been a lot of discussion around the topic of social business, or social enterprise, over the last few years. The concept of applying emerging technologies from the social Web, combined with changes in processes and culture, has the potential to provide benefits across the enterprise over a wide range of operations impacting employees, customers, partners and suppliers. Companies are using social tools to build out enterprise social networks that provide, among other things, a people-centric collaborative and knowledge sharing work environment which over time can breakdown organizational silos.

On the outside of the business, social technology is adding new ways to support customers, market to prospects and customers, and even support the sales process. We’re also seeing new ways of connecting partners to the business that increases collaboration and innovation. All of the new "connectivity" is, I think, leading businesses to a business model built around the concept of the network or ecosystem instead of the old "stand-by-yourself" approach.

So, if you think about businesses as networks in the context of all of the other technical and cultural change factors that we're seeing in the new information economy, you can start to see that there’s a lot of potential for co-innovation and collaboration that was very difficult to arrange before. This networked business model, or what I've started to call “organic business networks,” is the business model of the information economy.

The word “organic” could be confusing, but when I use it in this context, I’m thinking it has similar traits to organic computing. Organic computing is a computing system that is self-optimizing, self-healing, self-configuring, and self-protecting. More broadly, organic models are generally patterns and methods found in living systems used as a metaphor for non-living systems.

Applying an organic model, organic business networks are networks that represent the interconnectedness of the emerging information business environment. Organic business networks connect people, data/information, content, and IT systems in a flexible, self-optimizing, self-healing, self-configuring, and self-protecting system. People are the primary nodes of the network, but the other nodes — data, content, and applications/systems — are no less important.

A business built around the organic business network business model would incorporate the characteristics of a social business, but go beyond the basics—i.e., use social business as the operational paradigm, but also use organic business networks as the mode of operating the business. The two concepts complement each other: social business is the “what,” and the organic business network is the “how.”

An organic business network lets the business work go outside of traditional organizational boundaries and become the continuously adapting implementation of an optimized business strategy. Value creation can move to the optimal point in the network, depending on strategic influencers such as the economy, market dynamics, customer behavior, prospect behavior, partner behavior and needs, supply-chain dynamics, predictive business outcomes, etc.

An organic business network driven company is the antithesis of a hierarchical, rigid, reactive, process-constrained, and siloed organization. Instead, the business can adapt to changing conditions, leverage assets effectively, and thrive in a hyper-connected, global competitive, information-driven environment.

Join me for this upcoming webcastTo hear more on this topic – I’ll be presenting in the next webcast of the Oracle Social Business Thought Leader Webcast Series - “Organic Business Networks: Doing Business in a Hyper-Connected World” this coming Thursday, June 21, 2012, 10:00 AM PDT – Register here

Monday Jun 18, 2012

Enterprise 2.0 Conference: Building Social Business

The way we work is changing rapidly, offering an enormous competitive advantage to those who embrace the new tools that enable contextual, agile and simplified information exchange and collaboration to distributed workforces and networks of partners and customers. As many of you are aware, Enterprise 2.0 is the term for the technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity tools like email. It provides business managers with access to the right information at the right time through a web of inter-connected applications, services and devices. Enterprise 2.0 makes accessible the collective intelligence of many, translating to a huge competitive advantage in the form of increased innovation, productivity and agility.

The Enterprise 2.0 Conference takes a strategic perspective, emphasizing the bigger picture implications of the technology and the exploration of what is at stake for organizations trying to change not only tools, but also culture and process. Beyond discussion of the "why", there will also be in-depth opportunities for learning the "how" that will help you bring Enterprise 2.0 to your business.You won't want to miss this opportunity to learn and hear from leading experts in the fields of technology for business, collaboration, culture change and collective intelligence.

Oracle is a proud Gold sponsor of the Enterprise 2.0 Conference, taking place this week in Boston. Come and learn about Oracle at the following panel sessions and Market Leaders Theater Sessions.

Tuesday, June 19, 2012 at 1:30 p.m.
Market Theater Presentation
Into the Activity Stream, and Beyond! Introducing Oracle Social Network
Oracle Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter

Tuesday, June 19, 2012 at 2:30 p.m
Panel Session
Innovation versus Integration
Oracle Panel Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter

Wednesday, June 20, 2012 at 1:30 p.m.
Business Leadership Roundtable
Oracle Panel Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter

Wednesday, June 20, 2012 at 3:00 p.m.
Market Theater Presentation
Into the Activity Stream, and Beyond! Introducing Oracle Social Network
Oracle Speaker: Christian Finn, Senior Director of Evangelism, Oracle WebCenter

Thursday, June 21, 2012 at 8:30 a.m.
Panel Session
Collecting and Processing Big Data: Architecting Systems that Scale
Oracle Panel Speaker: Ashok Joshi, Senior Director, Berkeley DB Development

Thursday, June 21, 2012 at 11:00 a.m.
Panel Session
The Future of Big Data: What's Next
Oracle Panel Speaker: Ashok Joshi, Senior Director, Berkeley DB Development

Be sure to stop by and visit Oracle booth #501, to see live demonstrations of Oracle Social Network and Oracle WebCenter!

Thursday Jun 14, 2012

Are You a WebCenter Innovator?

Calling all Oracle WebCenter Innovators:

Submit your Nomination for the 2012 Innovation Awards


Click here, to submit your nomination today

Call for Nominations:

Oracle Fusion Middleware Innovation Awards 2012

Are you doing something unique and innovative with Oracle Fusion Middleware? Submit a nomination today for the Oracle Fusion Middleware Innovation Awards. Winners receive
a free pass to Oracle OpenWorld 2012 in San Francisco (September 30 - October 4th) and will be honored during a special event at OpenWorld.

Categories include:


To be considered for this award, complete the Oracle Fusion Middleware Innovation Awards nomination form and send to Innovation-Middleware_us@oracle.com. The deadline to submit a nomination is 5pm Pacific on July 17, 2012. DEADLINE EXTENDED TO 07/25!!


Wednesday Jun 13, 2012

Multi-channel Engagement: Exponential Growth

So… maybe it’s an age thing…. but… just how many more channels of communication do we really need? As many as the market will provide for us seems to be the answer. Our interaction with those channels, both public and private, has evolved over the years to consume a great amount of our business and personal time and effort. Multi-Channel

We all know that time seems to stand still when we’re on Facebook or reading our group posts on LinkedIn; yet when we emerge, hours seem to have passed. I’m sure that this evolution of both social networks as well as the plethora of advertising that follows each new network will eventually grow to meet some form of the
scenarios portrayed in the movie, Minority Report, in our future of eye scanning interactive advertising engagement. The technology to do the eye scanning is already here but luckily not being used yet to greet me from a billboard at the airport suggesting I might need a vacation soon.


From the marketing and communications sides of organizations who seek to improve their engagement across all potential channels – the exponential growth of those channels leaves even the most seasoned marketing veterans over-caffeinated and sleep deprived. And as in many industries, the tools to manage the latest  challenges often develop in reaction or response to the new changing landscape. Multiple tools have been out in the market for a while allowing management of one's presence and participation in multiple social networks from both the consumer user and the message makers.

People are accessing content from all different channels, ranging from desktops and laptops to tablets, smart phones, smart devices and via social channels. The devices are just a carrier or medium for the channel of communication. Just as our communication technology history depicts an evolution from the pony express to email and from the telegraph to the landline phone and fax to the cellular/mobile phone and beyond to the current internet; we’re never satisfied - always seeking more immediate, faster communications with increased visual and audio dimensional clarity. We all forget that dial-up connections as the standard weren't that long ago. Judging from the pile of old modems I finally got rid of a couple of years ago - I remember each year's jump in baud speed standards as a life changing event.

Brian Solis’ “Conversation Prism” puts this explosion of social channels into a visual reference here below. For those of you that can’t really read 6pt type anymore – it would be worth your efforts to click on the image or download the high resolution version here and enlarge to see the vast landscape of potential social channels. I’m sure – like myself – you may have never heard of some of these large and small global social channels and may have enough challenges just keeping up with your current handful.

The Conversation Prism – (Brian Solis)




A few weeks back, we had Forrester analyst, Ted Schadler  as a featured guest on our ongoing Oracle Social Business Thought Leaders Webcast Series where he spoke about Mobile being the “New Face of Engagement” that all organizations need to deal with today. Please make/take the time to watch this stimulating webcast on-demand whenever you’d like.
Watch Ted Schadler Webcast!
“A Billion Mobile Computing Devices Require New Systems of Engagement”
"Mobile is not merely another chapter in the smaller, faster, cheaper device story. And it’s not tiny web or screen-scraped PC applications. Instead, mobile is the flash point for a holistic, far-reaching change. Your app is in your customer’s pocket. Now what are you going to do? The answer is to engage your customers and employees in their immediate context using what Geoffrey Moore has termed “systems of engagement that: Empower customers, partners, and employees with context-rich apps and smart products to help them decide and act immediately in their moments of need.”1

You can find a synopsis of his paper here
:

What's next?

Organic Business Networks: Doing Business in a Hyper-Connected World


Organic business networks connect people, data, content, and IT systems. Join us for this Webcast and hear examples of how businesses today can effectively utilize the interconnectedness of emerging business information environments, adapt to changing conditions, and leverage assets effectively to thrive in a hyper-connected, globally competitive, information driven world.

Listen as Featured Speaker, Michael Fauscette, GVP, Software Business Solutions, IDC, discusses:
•    Emerging trends in social business that are driving transformative changes today.
•    Dynamic characteristics that make up social, collaborative, and connected enterprises.
•    Effective ways that technology combined with culture and process provide unique competitive advantage through new organic networked business models.

Register now for the fifth Webcast in the Social Business Thought Leaders Series, “Organic Business Networks: Doing Business in a Hyper-Connected World.



--------------
1: Mobile is The New Face of engagement: an executive summary
by Ted Schadler and John C. McCarthy
with Matthew Brown, Christopher Mines, Pascal Matzke, and Heather Martyn

Friday Jun 08, 2012

Taking a Chomp out of a (Social Network) Product Hype

Andrew Kershaw, Senior Director Oracle Social Network Product Development, speaks about Oracle Social Network

One of our competitors is being very aggressive with its own developed Social Network add-on, but there should be no doubt in the minds that the Oracle social capabilities available with Fusion CRM stack up well against it.

Within the Oracle Cloud, we have announced a product called Oracle Social Network. That technology is pre-integrated into Fusion Applications, enabling your customer to build a collaborative and social enterprise (without all the noise!).

Oracle Social Network is designed together with our Fusion Applications. It is very conveniently pre-integrated with CRM, HCM, Financials, Projects, Supply Chain, and the Fusion family. But what's even better is that the individual teams can take a considered approach to what they are trying to achieve within the collaboration process and the outcome they are trying to enable.

Then they can utilize the network and collaboration tools to support that result. And there's more! The Fusion teams can design social interactions that bridge across and outside their individual product lines because we have more than just a product line and they know they have the social network to connect them.

I know we have a superior product, but it is our ability to understand and execute across the enterprise that will enable us to deliver a much more robust and capable platform in the short term than our competitor can. We have built a product specifically designed for enterprise social collaboration which is not the same for the competition. We have delivered a much more effective solution - one in which individuals can easily collaborate to get results, while being confident that they know who has access to their information. Our platform has been pre-built to cross the company boundaries and enable our customers to collaborate, not just with their customers, but with their partners and suppliers as well.

So Fusion addresses the combination of the enterprise application suite with enterprise collaboration and social networking. Oracle Social Network already has a feature function advantage over our competitor's tool providing a real added value to the employees. Plus Oracle has the ability to execute in a broad enterprise and cross-enterprise way that our competitors cannot. We have the power of a tool that provides the core social fabric across all of the applications, as well as supporting enterprise collaboration. That allows us to provide intelligent business insight, connections, and recommendations that our competitor simply can't.

From our competitors, customers get integration for Sales; they get integration for Service, but then they have to integrate every other enterprise asset that they have by themselves. With Oracle, we are doing the integration. Fusion Applications will be pre-integrated, and over time, all of the applications in the business suite, including our Applications Unlimited and specialist industry applications, will connect to the Oracle Social Network. I'm confident these capabilities make Oracle Social Network the only collaboration platform on which to deliver the social enterprise.

Thursday Jun 07, 2012

Creating Engaging Online Experiences is Easy and Intuitive for Marketers with Oracle WebCenter Sites 11g

Last month, we announced the availability of Oracle WebCenter Sites 11g, the latest release of our web experience management solution. This new release is really geared toward enabling marketers and business users to drive customer acquisition and brand loyalty by simplifying the whole process of creating, managing and optimizing engaging online experiences.  To show you just how this works, we’ve created the video below which takes you through the tasks a typical marketer might execute using Oracle WebCenter Sites to manage their online presence -- everything from page editing to page creation, right on through to optimizing the mobile experience and moderating user-generated comments and reviews is covered here.

I hope this video has give you a flavor for just how easy and intuitive it is for marketers and other business users to manage engaging and interactive online experiences using Oracle WebCenter Sites.  To see more about the new release, please check out the recording of our launch webcast.


On Demand Webcast - Introducing Oracle WebCenter Sites: Transforming the Online Experience

Enabling marketers and business users is a key requirement for creating and managing contextually relevant, social, and interactive online experiences. Oracle WebCenter Sites transforms the online experience into one that is simple and intuitive to manage as a content contributor, encourages interaction between site visitors and their social networks, and provides marketers with automated targeting options for optimizing online engagement. View this webcast now to learn more.

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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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