Tuesday Jan 31, 2012

Open Innovation with Oracle WebCenter

This post discusses the AIIM reports on Social Technologies and Business Process. You can hear AIIM President John Mancini discuss the findings in-person at one of these live AIIM/Oracle Social Business Seminars.

Last week AIIM released 3 reports on Social Technologies and Business Process. These reports were put together by Andy McAfee and the AIIM Task Force. This research was meant to uncover the status of social business and to identify if organizations are realizing any significant and measurable benefits from adopting social technologies. What they did find was a bit of a surprise:

  • More than 60 percent of firms who did invest in collaborative frameworks achieved big gains in knowledge sharing and communication accuracy between marketing and sales.
  • Open innovation delivers beneficial changes to both internal processes and external products, and is meeting the expectations of its sponsors. Open innovation helped realize major changes to the internal processes of 48 percent of responders and to the external offerings of 34 percent of responders.
  • A 60 percent satisfaction rate was reported for organizations with a rewards-based enterprise-wide Q&A. Respondents said high-quality answers often come from unexpected sources indicating that social tools are cultivating advanced knowledge sharing. 

You can download the AIIM reports here.


"We are clearly moving into a new phase in social technologies, one in which the critical success factor will be the integration of social technologies into key organizational processes,” according to AIIM President, John Mancini. “The end objective should not be to simply set up social networks inside our organizations, but to actually make our organizations social. There is still a lot of work to be done to fulfill this potential, but the three use cases suggest that significant progress is happening inside business."

This is precisely what Oracle WebCenter provides. As the User Engagement Platform, it enables organizations to engage socially, from right within its business processes. If you’ve ever wondered why the next generation of Oracle applications, Fusion Applications, is built on Oracle WebCenter, it is to provide the social infrastructure that is embedded into these applications. When a sales person is looking for best practices in selling strategies for a particular account, they can engage the community from right within their account planning application. When a marketer is trying to decide what campaign messaging to use, they can engage their community to get feedback.

The reports also find that over 90% of the respondents said that “anyone inside the company” can contribute to Open Innovation environments. But only 15% said that outsiders can participate.

And that hits right at what Oracle WebCenter is doing. If you look at customers like Land O’ Lakes, Texas A&M, and Canadian Partnership Against Cancer, they are providing communities for people to share innovations and best practices. But those communities do not end at the firewall. Oracle WebCenter allows organizations to pursue Open Innovation by enabling people inside and outside the company to participate in the innovation process.

You can find out more at these AIIM/Oracle Social Business Seminars.

Location

Date

Speakers

To Register

Toronto

Feb 9

John Mancini, President of AIIM; Howard Beader, Sr. Director of WebCenter Product Marketing; Brian "Bex" Huff of Bezzotech

Click here or call 1.800.820.5592 ext. 10177

Washington DC

Feb 15

John Mancini, President of AIIM, Christian Finn, Sr. Director Product Management at Oracle, and Troy Sanchez of Mythics

Click here or call 1.800.820.5592 ext. 10181

Atlanta

Feb 16

John Mancini, President of AIIM; Christian Finn, Sr. Director Product Management at Oracle; Troy Allen of TekStream

Click here or call 1.800.820.5592 ext. 10186

Minneapolis

Feb 21

John Mancini, President of AIIM; Kellsey Ruppel, WebCenter Product Marketing at Oracle; Jim Freeland of Medtronic (courtesy of Fishbowl Solutions)

Click here or call 1.800.820.5592 ext. 10176


Web Experience Management and Used Cars

Michael SnowThis week, we’re going to dig into some best practices in Web Experience Management (WEM) to help encourage and evolve the ongoing discussions in this area. Over the past couple of years, we’ve all been increasingly saturated with an ever growing list of acronyms that make up components of the Customer Experience Management ecosystem. Whether it is labeled CXM, CEM, CRM, CCM, WEM, OEO, WXM, WCM, CSM, ABC, or XYZ – these terms are constantly evolving in inclusion and exclusion of strengths in various aspects of the basics. We are all concerned with keeping our customers happy; getting more customers and keeping them (acquisition and retention) to grow our businesses, and of course – providing the best possible customer service regardless of the channel or context that service is delivered – be it research for new purchases or service of existing products or services.

Why is this “experience” management becoming so important lately? We can blame global expanding competition, growing commodification, heightened customer expectations and challenges to conventional marketing as pervasive root causes. Controlling the experience becomes one of the few remaining differentiators for companies trying to acquire and retain customers in an ever growing market climate filled with short attention spans, finicky consumers and exponentially more choices.

guaranteed!How many positive customer experiences have you had this past week? Past month? Past year? Have they been web-based experiences, phone, in-person or by email or a combination? Should it really matter? Shouldn’t your level of customer experience be of equal quality regardless of the channel that you are interacting through? Are there too many moving pieces and people to ever hope for some alignment of experience quality? Are companies ready to think about this consistency in delivery yet or is it an unreachable nirvana somewhere off in the distant future?

Indulge me while I tell a tale of a recent car purchase experience that my wife and I have gone through over the past couple of months. It has been an interesting case study in customer experience. It is ironic in many ways that it highlights not only a great customer experience but also a complete breakdown example within an industry that is dependent on the repeat business of loyal buyers.

Typical familyAs a fairly typical family, we have two teenagers and a large dog. We travel with lots of our stuff – we can’t pack lightly no matter how hard we try. Like many parents, we spend a significant amount of time as a taxi service shuttling kids to and from school, sports and social events. We joined the minivan generation 10 yrs ago and needed to replace our aging van with yet another one – just to last until the kids are out of college and long enough while we are still paying tuition bills and eating rice and beans. We are long time loyal Toyota fans and after rationalizing to myself that minivans were the new middle-age sexy for men of my age in the suburbs – we didn’t hesitate in our search to replace our Sienna with another one.Number One Dog!

So… back to my story – knowing that we wanted to save some money and purchase a “certified pre-owned” vehicle with low-mileage – we commenced endless hours of internet researching with a variety of web experiences running the gamut from amazing to horrible.  We had ongoing email communications with the many dealers in our area until we finally found the perfect vehicle. The benefit and problem with buying a car today is parsing through so much available information during the research phase that you end up with information overload.

We decided that the dealer being located an hour away would only be a mild inconvenience during the purchase process since we would have the car serviced locally at a dealer only 5 minutes from our house. We did the test drive, looked over the car, checked the CarFax history and negotiated a great deal with our trade-in. In our final look at the car, we noticed that the cargo area carpet was damp and the salesperson explained that the rugs had all been shampooed and they probably hadn’t let it dry completely. They would take care of making sure that the carpets were cleaned and dried and the car would be ready for pickup on the following Tuesday (we purchased on a Sunday). We were very happy when we left the dealership – this car buying process that we all really hate doing wasn’t so bad after all.

unhappy!Fast forward – we’ve had our new van for a week of torrential rains and I opened the rear cargo area door to find that the carpets and pads are completely drenched. I’m leaving town on business for the week to CA on Tuesday. I call the dealership on Saturday and speak to the sales manager – I’m not happy. We’re in a holding pattern waiting for communication from the dealer. I start researching known water problems in this model year and protection nuances of the “Lemon Law”. I leave town and they send someone to pick up the van on Wed. I fly back on Friday night and a new 2012 Sienna is sitting in my driveway when I return home. They had delivered it that afternoon for a loaner after I had spoken to them from the airport in San Francisco that morning. Our van was at the body shop where they were trying to figure out the source of the water leak.

Meanwhile – the dealership’s customer experience management machine has kicked into gear completely in the dark regarding the experience we were having. We were getting email and phone follow-up surveys from Toyota as well as the dealership regarding our purchase and service experience. The internet sales associate was following up to thank us for the business. None of these people had any idea what was currently happening. Every additional email or call was a thorn in our side while we remained in limbo over this screwed up major purchase.

On the next Tuesday, we received a call from the General Manager of the Dealership telling us that they had figured out the problem, but they weren’t going to fix it. Long pause on the phone line. It turns out that the roof had been replaced at some point in the past year and the seals weren’t done properly. None of this repair history had shown up on CarFax or reported on the VIN to an insurance company or Toyota. False illusion alert for relying on those reports! They had purchased the vehicle at an auto auction where they purchase thousands of cars. The General Manager told us that he wouldn't ever feel secure about this type of repair and didn’t want us to have to worry about this in the future. They would write us a check for a complete refund of the entire purchase price and all related expenses OR they would like to keep us as a happy client and find a better upgraded vehicle from their own loaner fleet with completely known history and essentially swap it with no additional funds. We were shocked at this offer from the mouth of a “used car salesman” – having essentially expected to somehow get screwed in the deal. It wasn’t hard to make our decision. This dealer had the motivation to make us happy versus starting the whole multiple week search process all over again. Meanwhile, we also had a great new van as a loaner to use.

Happy!In the midst of the holidays, we evaluated and selected another van from their offerings – the next model up - they would take the loss versus releasing an unhappy customer into the local area. We made one trip there to do the test drives, make our selection and they then delivered the new van to us with all the paperwork and new registration. We had a potentially horrible experience turn around into a positive experience that we have repeated to many in our travels.

Now… back to the discussion around experience. Was this the work of one person – the General Manager of the dealership? Or was this because the overall organizational culture is highly focused on longer-term quality of experience? Are reputation-related decisions made to help their business grow in a time when there are lots of options for finding cars online? Was it short-term gain or long-term survival? Or were they fearful of my invocation of the Lemon Law? Water = mold/mildew = health hazard! All of my stereotypes about used car dealers were challenged (just a little bit) by this experience.

From my perspective – we can’t have a discussion in this area without talking about the components of this experience that are relevant to web experience management: Channel, Content, Interaction and Relevance. The auto industry is a perfect example of where alignment of the experience becomes crucial to a positive experience. How many different channels did I interact with during my purchase journey? I discovered the dealership via an internet search; researched the vehicles on their website and via my mobile phone; communicated with their internet sales associate via email and phone and visited their online and offline showroom. When I signed up for notification of availability of a specific model year, features and mileage range, I didn’t want to see emails that didn’t meet my criteria and waste my time. There were countless instances where what was listed on a dealer web site wasn’t available and the site hadn’t been updated to reflect the changes. Each time that happened – it wasted the precious time of a potential buyer and jeopardized the reputation of the dealership. The content I experienced along the way had a variety of value in decision making – ranging from images of the vehicles, 3D interactive video tours of the vehicles, reviews of the models, CarFax on the specific vehicles I was considering, current pricing, trade-in and blue-book values, loan-rates, promotional marketing material, social network and forum commentaries, as well as my personal social community following the saga and offering advice along the way.

Yet – our experience with the additional interactions and inquiries from Toyota, the dealer’s service dept, and their customer service survey follow-up all seemed to be disconnected from our specific experience that was happening concurrently. There was no complete 360 degree view of our experience. Yes – they had a very active customer relationship management follow-up program – but no connections to the full picture of what we were experiencing. What we were seeking during this process were interactions in context and relevance to what we were experiencing. Although the dealership saved face in making our purchase experience right in the end, in order to succeed competitively and win the loyalty of customers, they need to connect the dots and provide an experience that makes every online or offline interaction consistent, contextualized, meaningful and relevant.

Oracle WebCenterThe challenge of delivering and optimizing all of these factors is great and I don’t mean to minimize the effort required whatsoever. Just trying to get multiple groups within an organization to agree on what their unified cross-channel customer experience should be is an incredible challenge that really necessitates executive sponsorship for any of these initiatives to succeed. Oracle WebCenter is the Web experience management solution that enables organizations to use the online channel to drive customer acquisition and brand loyalty. Oracle can provide the tools and expertise to help drive your success in these initiatives, but without executive sponsorship and a culture that fosters good customer experiences across all channels – technology won’t solve all the problems.

Some of the issues that keep companies from attempting to provide a large-scale, multi-channel experience are eliminated with Oracle WebCenter. Oracle WebCenter enables business users to easily manage a multi-channel global online presence, requiring minimal IT support for daily tasks. Oracle WebCenter provides a highly scalable WEM platform with built-in content targeting and optimization, user-generated content, integration with social networking sites, end-user personalization with gadgets, mobile web deployment and integrations with CRM, commerce, ECM, and business intelligence.

The culture of an organization that promotes successful customer engagement using the online channel can enable organizations to attract and retain the loyalty of customers in an extremely competitive business environment. Doing so, however, requires addressing significant new challenges and additional dimensions of complexity in managing the online channel. We’ll hear more about best practices in this area throughout the week with a few guest bloggers from our team here at Oracle. So - stay tuned for more to come.

Thanks & we hope you enjoy the week!

-Michael

Friday Jan 27, 2012

Oracle WebCenter is a Leader in the Gartner Magic Quadrant for Web Content Management 2011

As we wrap up this week on Leadership, we wanted to highlight our placing in Gartner's Magic Quadrant for WCM.
  • Oracle is positioned a Leader with WebCenter, moving ahead in “Completeness of Vision” relative to OpenText.
  • Other Leaders are Autonomy, Adobe (acquired Day Software), SDL, SiteCore and OpenText.
  • Both Microsoft and IBM remain Challengers.
  • Gartner evaluated 20 vendors in this year’s MQ (17 were evaluated in last year’s MQ)

Market Trends

  • The WCM market saw strong growth in 2010 amidst a recession with $1 billion in revenue. Gartner predicts in 2011 the WCM market will reach $1.2 billion with a CAGR of 14% from 2009 to 2014, twice the overall enterprise software market.
  • Gartner views WCM as much more than website publishing. WCM has evolved to Online Channel Optimization (OCO), “the discipline of maximizing the impact of engagements with target audiences over a variety of communications media.” Sophisticated enterprises will even try to use OCO in offline realms like retail stores.
  • OCO strategies encompass and integrate with a wide array of technologies include mobile, social, real-time decisioning, Web analytics, digital asset management, CRM and e-commerce.
  • Cloud is a growing area of interest for WCM deployments, with customers opting for hybrid approaches.

Oracle Summary
“Oracle's WCM offering has recently been rebranded as a constituent component of its broader Oracle WebCenter, a user engagement platform. WebCenter, in turn, contributes to the broader Oracle Fusion Middleware, which ties together Oracle's information management, portal and business application portfolios, among other products. In August 2011, Oracle acquired FatWire Software, a vendor that was classed as a Leader in the ‘Magic Quadrant for Web Content Management’ in 2010. See ‘FatWire Purchase Adds Web Experience Management to Oracle's Strategy’, summarized here.”

You can read more in the Gartner Report.


The Magic Quadrant is copyrighted by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Oracle.

Thursday Jan 26, 2012

Oracle WebCenter: The Integrated Leader

As we talk about leadership this week, it’s impressive to see Oracle WebCenter as a leader, not just in Enterprise Content Management, but also in Horizontal Portals and in Web Content Management. It really points to how Oracle WebCenter is the leading platform for user engagement.

It’s hard for any of the vendors to match the investment that Oracle has made in this space. The WebCenter products are integrated with Oracle Fusion Middleware, providing an easy development environment, great management tools, and a consistent methodology. Customers are able to leverage their other IT investments and skillsets to run WebCenter.

WebCenter is also integrated with Oracle hardware. Oracle SuperCluster offers an optimized solution with Oracle WebCenter Content pre-loaded. Oracle Optimized Solution for Oracle WebCenter Content on SPARC SuperCluster is a screaming high-performance content management solution can ingest over 270 million documents per day and can perform over 370 million searches per day. Let us know if that’s not enough for you, we can always expand it because it scales horizontally.

Oracle WebCenter is also integrated out-of-the-box with key enterprise applications. Oracle E-Business Suite, PeopleSoft, Siebel, JD Edwards and Oracle Fusion Applications integrations make it easy to present content in those applications, or to create mashups for specific tasks, where you can bring 2 or more applications together on the same screen or with relevant content to drive faster business processes.

This investment over the past three years is paying off. Customers are looking for solutions that can benefit their bottom line today. And the lowered costs and improved productivity show immediately. Customers cut costs of business processes (like invoice processing, where we have seen up to 90% savings) and storage costs (where we have seen 75% savings by consolidating content), but they also see productivity go up. The result is people can find the content they need without having to wade through irrelevant and out-of-date content, so they can make better decisions faster.

If Content is the King, then Portal is the Queen


By Alakh Verma, Director, Platform Technology Solutions

The World Wide Web (WWW) was conceived as a tool by Tim Berners-Lee, which created and gathered knowledge through human interaction and collaboration. Web 1.0 came as merely a presentation web with static HTML pages of information. Web 2.0 then gradually advanced towards online participation in content creation and social interaction like e-commerce, e-service, and content strategy, which is all aspects of the “Transactional Web” using social media like Facebook, Twitter, and LinkedIn, etc. We are now transitioning into Web 3.0 that was first defined by Dakota Reese Brown as “The Contextual Web.” Content and Context will now be extremely significant in determining what content we need and with whom we need to collaborate in social business.

It is estimated that by 2020, there would be 4 billion people online; 31 billion connected devices, 25 million applications, 1.3 trillion sensors/tags and 50 trillion gigabytes of content created in networked society. So, we are moving in the world where content is going to be the king and help determine the success or failure of any business. Web content has changed and so is web content management. During the last decade, we focused on making it easier and more powerful for non-technical people to move content from their desktop to their Web site and helped the enterprises with powerful workflows, approval processes and the ability to integrate with other enterprise tools and applications. The next decade will be more focused on providing Web experience or customer experience management on the Web. And Content and Portal would remain at the center stage as we evolve into a new era of computing.

The explosive growth of content and more specifically unstructured content such as videos on YouTube, photos and chat messages on Facebook and emails have given birth to yet another evolutionary paradigm of big data management as we enter the year 2012. As Content remains the king, it is paramount to store, manage, archive and retrieve from the unified repository and Oracle WebCenter Content and Oracle WebCenter Sites does it all seamlessly. Customers have started seeking pleasant Web experience with their transactions and businesses need to offer a robust Customer engagement platform to meet that. 

Content is the King

As content is the king, Web portal or public portal (defined by webopedia) that refers to a Web site or service that offers a broad array of resources and services, such as e-mail, forums, search engines, and online shopping malls seems to be the queen to render the context based content from the unified repository from any source to complement each other. Without a sound portal framework, users would not be able to get the right content in the context of their business in real-time to execute their transactions.

Portal is the Queen

For example, if any customer visits BestBuy on their Web portal for getting any product information leading them to subsequent sales transaction, the first thing they would look for is a context based search interface that would help the visitor to provide the relevant content. The portal interface should also provide the similar other products or recommended products based on other user feedbacks and ratings. Also, quick references and recommendations with an option to verify via chat/email become almost convincing to the prospective buyer to make decision. 

Interestingly, technologies such as Oracle WebCenter Portal and Oracle WebCenter Sites offer these capabilities and help portal to be the queen in our Web based business transactions and compliment Web Content management in the overall customer experience management.

Wednesday Jan 25, 2012

Content Consolidation with Oracle WebCenter

If you’ve ever had to search for something in multiple repositories, or if your organization is paying too much to store duplicate content, or if you have ever had to perform a records hold or discovery search, this is the webinar for you. Learn why companies are consolidating their content to lower costs, improve productivity, and foster innovation.

Register now and see examples of how companies have consolidated their content and the tremendous benefits they have realized – saving as much as 75%!

Oracle WebCenter: Leader in Gartner Magic Quadrant for Horizontal Portals 2011

  • Oracle is positioned a Leader with WebCenter Portal, closing the gap relative to IBM and Microsoft on Completeness of Vision
  • Other Leaders are Microsoft, IBM, SAP, and Liferay
  • Gartner evaluated 14 vendors in this year’s Magic Quadrant (10 were evaluated last year)

Market Trends

  • After many consolidations in the portal market, the number of vendors in the space is increasing driven by User Experience Platforms (UXP), portal cloud services and client-centric widgets.
  • Gartner predicts that by 2015, widgets will be more prevalent than portlets and that 25% of new portal projects in Global 2000 firms will use open-source frameworks.
  • Portal initiatives of the past focused on aggregation and integration, whereas portal projects of the future are focused on user engagement through social, mobile and easy-to-use interfaces.
  • Portlet catalogs are morphing into “app stores” supporting consumer-Web widget standards, including OpenSocial to leverage publicly available components like Google Gadgets.
  • Portal vendors are splitting the market between UXPs and Lean Portals (see [Gartner] The Great Portal Divide: How a Rift in the Portal Market Will Impact Your Web Strategy)

Oracle Summary
"Oracle recently rebranded its Enterprise 2.0 strategy, under which its portal portfolio operated, as WebCenter, labeling it the 'user engagement platform for social business.' Oracle's new WebCenter brand has four major pillars:

  • Sites — for Web experience management (powered by Oracle's FatWire acquisition)
  • Portal — for composite applications, mashups and portals (powered by WebCenter Portal and Oracle's other portal technologies)
  • Content — for ECM (powered by its Universal Content Management [formally Stellent] technology)
  • Social — for social networking and collaboration (powered by components from Beehive product and the newly introduced Oracle Social Network)

WebCenter Portal consists of the WebCenter Suite, including the WebLogic Portal and WebCenter Interaction (both from Oracle's acquisition of BEA acquisition) and WebCenter Services. Oracle has been on the UXP path for several years, and the rebranding around WebCenter is clear evidence. Oracle continues to address its multiple-portal issues through ongoing convergence into WebCenter Portal. Gartner estimates that product garners 80% of all Oracle's portal revenue."

You can read more in the Gartner Report or press release. And if you are looking for more information on Portals & Composite Applications, be sure to check out this Resource Center, where you'll find videos, webcast, white paper, and more!


The Magic Quadrant is copyrighted by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Oracle.

Tuesday Jan 24, 2012

AIIM and Oracle Extend Social Business Seminar Series

Oracle and AIIM are announcing the next five events in the Social Business Seminar series. The first of these events took place in New York and Los Angeles. The results were great – the session evaluations rated the sessions as 5 out of 5. And folks hung around after to chat and network.

What we are finding is that the sessions are sparking lots of conversation. Folks are asking what it means to be a social business, what the benefits are, and how it is achieved. A recent analyst number said that 41% of companies have already implemented an enterprise social software solution. So people are comparing approaches, technologies, policies – and evaluating their approach for their next phase.

Dan O'Leary and Atle Skjekkeland at the AIIM/Oracle Social Business Seminar in Los Angeles.

Much of what is presented is based upon AIIM research and the experiences of Oracle customers. This combined approach gives a nice mix of empirical and anecdotal data, theory and reality. And by bringing them together we can hone in on where they are converging to see the full picture.

This examination of social business addresses many departments (Sales, Marketing, HR, Supply Chain) as well as many requirements (innovation in product development, responsiveness, access to knowledge), helping to optimize not only information access but to identify new ways to create information, make decisions, and publish results.

The AIIM/Oracle Social Business Seminar is coming to five more cities:

Location

Date

Speakers

To Register

Toronto

Feb 9

John Mancini, President of AIIM; Howard Beader, Sr. Director of WebCenter Product Marketing; Brian "Bex" Huff of Bezzotech

Click here or call 1.800.820.5592 ext. 10177

Washington DC

Feb 15

John Mancini, President of AIIM, Christian Finn, Sr. Director Product Management at Oracle, and Troy Sanchez of Mythics

Click here or call 1.800.820.5592 ext. 10181

Atlanta

Feb 16

John Mancini, President of AIIM; Christian Finn, Sr. Director Product Management at Oracle; Troy Allen of TekStream

Click here or call 1.800.820.5592 ext. 10186

Minneapolis

Feb 21

John Mancini, President of AIIM; Kellsey Ruppel, WebCenter Product Marketing at Oracle; Jim Freeland of Medtronic (courtesy of Fishbowl Solutions)

Click here or call 1.800.820.5592 ext. 10176

WebCenter - A Scalable Enterprise Community Platform

by Peter Reiser  (twitter, blog)

Continuing on with the theme of Leadership, this blog post describes how we successfully migrated a very large enterprise community system called  SunSpace to Oracle WebCenter. 

Over the next couple of weeks I will post more details on how we did the migration and some WebCenter best practices on the Reiser 2.0 blog.

Happy reading :).


Last week I blogged about "a tribute to SunSpace".  On December 31, 2011 we decommissioned  SunSpace, Sun Microsystems's  highly  successful enterprise community system. I have to admit  that it was a bit of an emotional moment -  being the Chief Architect for SunSpace the last 6 years -  I realized that this project finally ended. 

But you know what?  In 2009, when we had this phenomenal growth and adoption (> 30'000 users) of SunSpace, we already started to think about a much more scalable infrastructure and technology to keep up with the growth. The SunSpace community platform really became business critical in the Sales organization (remember, the primary users where Sun's global Sales and Services folks) 

We started to see some limitation of the current technology stack and we kicked of a new project to evaluate products and technologies which where designed for Enterprise class scalability, security and manageability, but at the same time allowed agile and flexible deployment of new function and features. 

... and then Sun Microstems got acquired by Oracle ... 

well - that was actually pretty timely as it allowed us to kickoff a project to evaluate a migration strategy from SunSpace to an Oracle based technology. After 3 months of evaluation, we decided to implement a large pilot on Oracle WebCenter and migrated 22 internal Oracle communities with around 15,000 members  from the "old" Oracle portal to Oracle WebCenter.

Based on this successful implementation, we decided to migrate SunSpace to Oracle WebCenter and we completed the project in December 2011.

Ok - so what have been implemented?

Lets's look at some details. (Note: the comparison tables below are excerpts of the internal user migration guide we wrote for the former SunSpace users)

User MyProfile 

Each WebCenter user has a personal profile (MyProfile) where one manages their personal settings, files and a network of contacts.

The following table lists the SunSpace personal profile features with and the commensurate WebCenter MyProfile features. 

 SunSpace Confluence Feature  WebCenter Feature How WebCenter Works
 User Home MyProfile: to access, click on your name at the top of any WebCenter page Your name, title, and reporting line are displayed.  Sub-tabs show your activity stream (Activities); people in your network (Connections); files you have uploaded (Documents); your contact information (Organization); and any personal information you wish to share (About).
Files  MyFiles Allows you to upload, download and store documents or wiki pages within folders and subfolders.  The WebDav interface allows you to download / upload files / folders with a simple drag and drop to / from your local machine.  Tagging is supported and recommended.
Network 

Home
MyConnections 

Home: displays the activity stream of individuals in your network.
MyConnections: shows individuals in your network.  Click on a person's name to see their contact info and link to their profile.
Status Updates  MyProfile > Activities Add and displays  your recent activties and status updates.
Watches  Preferences > Subscriptions > Current Subscriptions Receive email notifications when  pages / spaces you watch are modified.
N/A  Recommended Connections  Recommends you people you should connect based on the WebCenter Activity Graph analytics service.
Settings  Preferences: to access, click on 'Preferences' at the top of any WebCenter page Set your general preferences, as well as your WebCenter messaging, search and mail settings.
MyCommunities  MySpaces: to access, click on 'Spaces' at the top of any WebCenter page  Displays MySpaces (communities you are a member of); and Recent Spaces (communities you have recently visited).

Communities (Spaces)

Communities (Spaces) are groups of people who collaborate, find and share information on a given topic.  Communities include group and membership management, news, an attachment store, wiki, forum and a calendar.  Read / write access can be restricted to individuals, groups or members.

The following table lists the SunSpace Community features  with and the commensurate WebCenter Community features.

 SunSpace Confluence WebCenter  How WebCenter Works 
Home  Home Displays a community introduction and activity stream.  Members can add messages, links or documents via the Community Message Board.  Moderators can modify or add any portlets available in the portlet catalog.
People  Members Lists members of the community. The Mail All Members feature allows moderators and participants to send a message to all members of the community. Membership Management can be found under  Manage > Members
News  News Members can post and access latest community news and they can subscribe to news using an RSS reader. 
Documents  Documents Allows community members to upload, download and store documents or wiki pages within folders and subfolders.  The WebDav interface allows participants to download / upload files / folders with a simple drag and drop to / from your local machine.  Tagging is supported and recommended.
Wiki  Wiki Allows community members to create and update Wiki pages with a rich text editor editor.
Forum  Forum Post community forum topics. Contribute to community forum conversations
N/A  Calendar Update and/or view the Community Calendar.
N/A  Analytics Displays detailed analytics data (views,downloads, unique users etc.) for Pages, Wiki, Documents, and Forum in a given community space.

In addition WebCenter has a very cool  iPhone app! 

Be sure to stop by the Reiser 2.0 blog over the next couple weeks where Peter will post more details on how we did the migration and some WebCenter best practices!

Monday Jan 23, 2012

Oracle WebCenter Leads in the Gartner Magic Quadrant for Enterprise Content Management 2011

Did you know that Oracle WebCenter has been named a Leader in numerous analyst reports? We are proud of the growth of WebCenter and our leadership and wanted to spend this week highlighting that as well as internal success with WebCenter. Today, we’ll focus on our leadership in the Gartner Magic Quadrant for Enterprise Content Management 2011.
  • Oracle is positioned a Leader with WebCenter Content with the highest relative score in Completeness of Vision
  • Other Leaders are IBM, Microsoft, OpenText, EMC and Hyland Software
  • Gartner evaluated 21 vendors in this year’s Magic Quadrant (22 were evaluated last year)

Market Trends

  • The Enterprise Content Management (ECM) market continues to grow, spending grew by 5.1% in 2009 and 7.6% in 2010. Gartner expects a CAGR of 11.4% through 2015. Improving productivity is fueling this growth.
  • Asia/Pacific is seeing significant growth, particularly in financial, insurance, and legal markets in Singapore, Australia and China.
  • The future of ECM will come from these key areas:
    • Cloud: public cloud deployments are inexpensive and suited for basic content needs without customization.
    • Mobility: access to content from smart phones and tablets, including process approvals, exceptions handling, photo and bar-code inputs, and case management.
    • Analytics: text, rich media, speech and behavior analytics on all kinds of content like documents, blogs, new sites, conversations, social networks.  
    • Big Content: diversification of content types like audio and video files and increasing size of content repositories.
  • Current usage scenarios:
    • Transactional Content Management: imaging, workflow/BPM, compliance archives, records management and e-forms. Content tends to be static, processes are long-running and high volume. Examples are invoice automation, case management, customer communications management, load processing, electronic patient files.
    • Social Content Management: compound content, collaboration, alerts/calendaring, wikis, blogs, videos, document markup, annotation, version control.  Examples are new drug discovery, new hire recruiting, onboarding and training, project management.
    • Online channel optimization: WCM, DAM, portals, e-forms, Web and content analytics, social software, XML authoring, rich-media, social and collaboration all through multiple channels contextualized for the user. Examples are online retail optimization, Web channel distributed claims processing, constituency self-service government.
    • Content management as infrastructure: content services delivered by infrastructure vendors like Oracle, IBM, Microsoft in their software stacks. Serves as a platform for composite content applications.

Core components of an ECM Suite

  • Document management
  • Web content management
  • Records management
  • Image process applications
  • Social content
  • Workflow/BPM
  • Extended components: digital asset management, document composition, e-forms, search, content, and Web analytics, email and information archiving, email management, application integration.

Oracle Summary
“Oracle brings together content management with portal, Web, and collaboration in its new Oracle WebCenter strategy and platform. Oracle WebCenter Content subsumes Oracle Enterprise Content Management Suite 11g, which continues to expand its ECM market footprint. Oracle made a significant move in expanding its Web management capabilities with the acquisition of FatWire in June 2011. This provides Oracle with features and functionality that focuses more on the marketing buyer rather than the IT buyer. Oracle WebCenter Content enables customers to leverage the Oracle product stack, which can reduce the overall cost of deployment. Oracle's sales presence and broad technology stack make it a strong contender in the ECM market.”

You can read more in the full report or press release.


The Magic Quadrant is copyrighted by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Oracle.

Friday Jan 20, 2012

Do More with Oracle WebCenter: Expand Beyond Portals - Webcast Q&A

On yesterday’s webcast, Do More with Oracle WebCenter – Expand Beyond Portals, Christian Finn talked about 6 ways that WebCenter can enhance an existing Portal deployment:

  • · Create targeted online experiences
  • · Manage interactive social experiences
  • · Optimize multi-channel customer experiences
  • · Unify content repository
  • · Manage end-to-end content lifecycle
  • · Access content in context

 

In case you missed it, definitely check out the on demand replay. You'll also hear Vince Cararez, Sr. VP of Technology at Keste, share how customers like ROSS, Qualcomm, Aramark and others are doing some of these things.

We got a lot of questions from audience but didn’t have time to address everything on the webcast Q&A, so we wanted to help address those questions here.

Q: Is this CancerView Canada site developed on webcenter PS3 or older one..?

A: Cancer View Canada (www.cancerview.ca), is the Partnership's publicly accessible cancer control information portal for people working in the health system. It provides visitors with a "one stop shop" for cancer related information and allows registered users to connect and collaborate through Web 2.0 services. Cancer View Canada was built using Oracle WebCenter Portal (PS3). To learn more about the Canadian Partnership Against Cancer's implementation, please view this ROI study.

Q: Does webcenter support multi lingual sites? Which translation tool they have used for translating web content.

A: Oracle WebCenter does support multi-lingual sites and provides the ability to manage multiple websites in unique languages. Our partner LingoTek has created a full translation workflow to help with localization of content. Please see this blog post for more information. Oracle WebCenter is localized into the full set of 27 languages supported by all major Oracle applications, which are: English, Brazilian Portuguese, French / Canadian French, German, Italian, Japanese, Korean, Chinese Simplified, Spanish/LA Spanish, Chinese Traditional, Arabic, Czech, Danish, Dutch, Finnish, Greek, Hebrew, Hungarian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Swedish, Thai, Turkish

Q: Does it support Multi-byte content ?

A: Yes, Oracle WebCenter supports multi-byte content.

Q: Are there any plans by Oracle to integrate Oracle WebCenter with Oracle APEX in the future? I think they can be made complementaty technology.

A: Today APEX can present web services which are readily consumable within WebCenter Portal via either custom portlets or the business mashup editor. Depending on how these applications are designed and deployed you very likely could publish them as portlets or Web services that would be consumed by a portal.  Extending that paradigm, you could publish these in the resource catalog (business dictionary) and then business users could assemble their own dashboards based upon the portlet and services you expose and which would complement those provided out of the box. We are looking at ways to deepen this integration in the future.

Q: It sounds like there is an integration with WebCenter document management and Siebel CRM – do you also have an integration with WebCenter document management and CRM on Demand?

A: WebCenter Content is integrated with Siebel CRM and CRM On-Demand.

Q: How is WebCenter Portal different from Oracle Portal? Is this going to replace Oracle Portal or will both continue to exist?

A: WebCenter Portal is the follow-on product for all of Oracle's portal offerings developed by taking the best of all of Oracle’s portal offerings including WebLogic Portal (WLP), WebCenter Interaction (WCI), Oracle Portal and Sun Portal. As such, WebCenter Portal is where new features will appear.

WebCenter Portal is fundamentally different than the other products through its deep integration with Application Development Framework (ADF). Being tightly coupled with ADF allows a much richer design-time and run-time environment including inter task-flow communications, inherited role-based security and so on. WebCenter Portal also includes a full version of WebCenter Content including rich UI elements for accessing and sharing content objects stored in the repository.  WebCenter Portal is the UI framework for all of Oracle's Fusion Applications and several of the newer technology suites like BPM Suite. In addition to supporting ADF, WebCenter Portal also supports standards for portlets such as JSR-168, JSR-286, JDPK Portlets and inclusion of WebServices directly via the Business Mashup Editor.

Q: How is WebCenter Portal, WebCenter Content and WebCenter Sites sold?

A: WebCenter Portal, WebCenter Content and WebCenter Sites are each available stand-alone or as part of WebCenter Suite Plus.

Q: How does OBIEE and WebCenter work together?

A: OBIEE information can be presented through WebCenter.

Q: I have been an Oracle fin apps devleoper for 11 years but have no experience with Oracle webcenter/portal. What would you recommend for a developers learning path to pick up on this skill set?

A: We'd advise taking advantange of OTN's resources. There are quite a few blogs that deal specifically with WebCenter from a developer/architect perspective, as do several OTN technical articles. All of that content is curated and made available on OTN. The best place to start is the OTN Enterprise 2.0 "topic" portal.

Q: At OpenWorld, it was mentioned that WebCenter would be part of JDEdwards 9.1. Is this still in scope?

A: JDE 9.1 has an out of the box integration with Spaces, however WebCenter Portal needs to be licensed separately.

Thanks again to everyone who attended the webcast and for all your questions. Got more questions? Leave us a comment.


Wednesday Jan 18, 2012

Beware Marketers Bearing Segmentation

Christian Finn is back again today with some more insights on marketing segmentation. Read on! And don't miss him on today's webcast!

Webcast: Do More with Oracle WebCenter - Expand Beyond Portals 
Date: Thursday, January 19, 2012
Time: 10:00 AM PST
Register today!


In a few hours, I'll be leading a webcast highlighting a variety of ways you can get more value from Oracle WebCenter by expanding beyond portals.  And that whole notion of expanding beyond software solution categories, got me thinking about how marketing segmentation of software can help—and hurt—customers.

On the one hand, clearly identifying a need there’s demand to solve — and the offering the product that solves it is the essence of great entrepreneurship and product management.  And for marketers competing in crowded marketplaces, segmenting markets creates niches in which vendors can compete and win by attracting customers through differentiation from the competition.  When most successful, the niche becomes a category in which the vendor can be defined — by market share, by revenue, and by analysts — as the leader. So, there is value in segmentation for vendors, and to the extent that segmentation enables customers to focus on and find the solutions they need, segmentation can benefit those customers as well.

Yet, segmentation can also be a detriment.  The marketer’s comfortable niche can easily become the customer’s restrictive silo for a customer, driving up cost and complexity while limiting flexibility and agility.

Let’s look at a few examples, starting with content management.  Content management is a market that is replete with segmentation: enterprise vs. web, document vs. transactional content vs. records management.  All have their uses and specific requirements, yet customers who end up with many different systems and repositories to address each of these needs individually pay far more in licenses, operation, maintenance, support, and integration.  By consolidating to a single repository, the American Institute for Architecture saved over 75% annually in content management costs—more than $3 million.

And the worst consequence may be the impact to users.  How can you find, and be sure you have, the correct and most recent version of a critical document?  If you have copies duplicated across repositories, it might be very hard to tell which version or copy is the master.

Another example is intranet portals vs. web site systems.  If you really think about it, the needs of employees, customers, constituents, and partners are not very different.  All of them want relevant targeted content for their information needs,  the ability to process transactions, to participate in workflows, and to have their own say by generating their own content. Now, the objects of each of those interactions may be different. Take transactions as an example:

  • a customer may want to purchase a product
  • an employee may need to change her retirement account investment selections
  • a citizen needs to be approved for a remodeling license, and
  • a partner to order more inventory
Each of these users is trying to conduct a different transaction, but the core technology underlying all of these process interactions could be the same.  In situations like these, buying one platform to engage all audiences, rather than different platforms for each, can make a lot of sense—and save a lot of dollars.

 

And as this is the blog of a leading vendor in many technology markets, this isn’t just idle musing. Since we have added the class-leading web experience management solution, Fatwire, to the Oracle WebCenter family as WebCenter Sites, we’ve given this particular area a lot of thought.  Over time you will see integration guidance and then technology from us that will enable you to blend web experience management with classic portal frameworks and applications to deliver the best of both worlds to the audiences you need to engage, whether they are inside or outside your organization.  In fact, we’ll talk more about this in the upcoming webcast - Do More with Oracle WebCenter: Expand Beyond Portals.

Given that there’s a software company famous for the mantra of “no software”, maybe it is also time for a mantra of “no silos.”  In any case, I hope you enjoy the webcast and share your thoughts and questions with us.

Tuesday Jan 17, 2012

Personalization: A Key Tenet of User Engagement

Today's guest post is from Alakh Verma, Director or Platform Technology Solutions at Oracle.


In today’s constantly changing and competitive business environment, consumers are seeking more personalized care and services for any engagement enter into prior to committing to any transaction. Relationships begin with humble greetings and a smile, progresses to a natural conversation and eventually evolves to understanding the needs and behavior in the process.

User engagement involves a mixture of quantitative and qualitative analysis. Quantitative analysis offers useful patterns and is generally more scalable and easier to conduct. User engagement also involves contextual study and ethnography. These provide information about the people, what their routines are in daily life and what their needs are for which they have visited the electronic website, physical store or workplace.

A few weeks back, I walked into a Wells Fargo branch in San Jose, to conduct a normal banking chores of depositing  a check. I was overwhelmed by warm greetings from the store manager, Robert Borcherding, and he offered to fill out the pay-in-slip while I was waiting in the queue for the teller. Realizing it might take longer, he came by again to offer assistance and accept my check for the deposit by personal banker. He kept talking and displaying his humility to offer the best care he could while I stayed in the branch.

Last week, when I walked in his branch again for some other banking transaction, I was pleasantly surprised to receive his personal greetings where he greeted me by name with smiles and again offered to assist with humility. I could see his urgency to satisfy me the fullest. This time, I was in his branch to meet his banking manager, Rosa S. Aguirre, regarding a refinance. When he saw that she was still busy with another customer, he offered to help speed up the process by making all the necessary photo copies of my documents that she might need. While he was doing this act of an extended personalized service, he was winning my trust and my heart in the process. By then, Rosa was free and ready to meet with me with all my documents in hand. I would categorize this act as a clear display of personalization that would go a long way in building trust and gaining, growing and retaining business for his store and for Wells Fargo in general. On the other hand, I have receive numerous aggressive and disturbing call center calls from a competitor bank for their services and I refuse to take those calls. I am sure many of you have encountered similar situations in your lives and we can all appreciate the significance of personalization and personalized care in business settings.

Customer services have been widely used and misused and now businesses need to re-evaluate the paradigm shift of customers’ needs and expectations. With recent technology and tools, we can easily build and deploy virtual web stores to deliver consumers near real-time, personalized user experiences.

Personalization implies that the content and experience are changed for each user based on implicit data, such as items previously purchased or pages recently viewed. On an intranet or B2E enterprise Web portal, personalization is often based on user attributes such as department, functional area or role.

There are three categories of personalization: a) profile / group based ; b) behavior based; and c) collaboration based. Web personalization models include rules-based filtering, based on "if this, then that" rules processing, and collaborative filtering, which serves relevant material to customers by combining their own personal preferences with the preferences of like-minded others. Collaborative filtering works well for books, music, video, etc.

There are three broad methods of personalization: a) implicit; b) explicit; and c) hybrid. With implicit personalization, the personalization is performed by the web page based on the different categories mentioned above. With explicit personalization, the web page is changed by the user using the features provided by the system. Hybrid personalization combines both two approaches to leverage the best of both worlds.

Personalization is also being considered for use in less overtly commercial applications to improve the user experience online. Facebook introduced Instant Personalization recently.  This new technology is different from Social Plug-ins, which many B2B and B2C sites are already using.  Social plug-ins include things like Facebook live streams and “Like Buttons” and are intended to drive user engagement and make a website more ‘social’.  With Instant Personalization, Facebook shares data with a handful of non-Facebook websites. 

Have you taken a look at your web site recently and thought about if you’re delivering a personalized experience to your users? Oracle WebCenter personalizes the online buying experience with a comprehensive, highly scalable user engagement platform and applications. Built on a foundation of proven capabilities, including personalization, business user control, cross-channel support, and a flexible platform, WebCenter boosts cross-channel business growth by helping customers quickly find desired products, learn about new offerings, comparison shop, register for gifts, preorder products, redeem coupons, and easily complete their purchases. For more information, visit oracle.com/webcenter.

Friday Jan 13, 2012

Capitalizing on Content

Today's posting is Christian Finn of Oracle discussing Oracle's Moveoff Documentum program.

We’ve gotten a lot of attention and interest lately on for our Moveoff Documentum campaign. If you haven’t heard about it, it is a dramatic offer: up to $1 million trade in on Documentum licenses to switch to Oracle WebCenter, with partners lined up to provide the migration software and services necessary to be successful.

Is it good marketing to make a dramatic and compelling offer? Surely. But some have asked if that’s all it is: pure marketing.

And the answer is, not at all; there is much more to it. Our view is that the campaign highlights a difference in philosophy and perspective between Oracle and EMC. At Oracle, we want to enable customers to capitalize on their content, throughout the content lifecycle and deeply integrated with the use cases for content in today’s social, mobile, and cloud world. It isn’t just about swapping out one repository for another. We are focused on helping customers do more with their content and get more value from it. As such, we are not only investing in WebCenter Content, but also in our Portal product, by the acquisition of Fatwire (now WebCenter Sites) for class-leading web experience management capabilities, and with the forthcoming release of Oracle Social Network, an in-house developed product for social collaboration around the business processes that run the modern enterprise.

This is a very different perspective than EMC seems to take. Although even EMC admits that Documentum’s revenue is falling—down 5% compared with a year ago-- they remain the enterprise content management share leader for now. Unfortunately, they seem more interested in exploiting their share as a collection agency (perhaps to fix the revenue decline) than in innovating and creating more value. As Joe Golemba, our VP for WebCenter Content, remarked here the other day, EMC is busy auditing customers to drive revenue.

Let’s contrast the results of the Documentum acquisition by EMC and the Stellent acquisition by Oracle. Oracle spent the first year after the acquisition integrating Stellent (now WebCenter Content) into the Oracle middleware stack, and with the Oracle applications. The result is WebCenter Content has grown substantially (over 20% last year, the fastest growing ECM system) and now is integrated out-of-the-box with key enterprise applications like E-Business Suite, PeopleSoft, JD Edwards and Siebel. It is also part of the foundation of Fusion Apps (Oracle’s next generation of enterprise applications), as the strategic repository at Oracle. And WebCenter Content plays a critical role in WebCenter, which includes significant investments in Portal, Social, and Web Experience Management.

EMC’s track record for investment and innovation around Documentum has not been strong. Let’s examine at a few common and critical scenarios that relate to content management in the enterprise and see how EMC’s bets around Documentum have paid off.

First, let’s look at document collaboration by teams—not the heavyweight process and repository-driven ECM, just the simple document sharing and revision that knowledge workers do every day as a core part of their jobs. Documentum acquired eRoom for this back in 2003, even before EMC acquired Documentum. If you look at the growth of SharePoint and more recently of firms like Dropbox and Box, you’d have to agree that facilitating team collaboration on content is both a major use case and a good business. And eRoom in its day in the 90s was a decent offering.

Where does eRoom stand today? Well it does seem that EMC offers it, but their front page case study is about their own internal use and how they reduced their costs to operate it by using another of their acquisitions, VMWare. The only customer one that’s front and center dates from March, 2007. That can’t make a buyer very confident that EMC believes in team collaboration.

But wait-- there is CenterStage. EMC announced CenterStage with great fanfare back in 2009, as “the new standard for extended enterprise collaboration” a.k.a. a new collaboration client for Documentum and the “evolution of eRoom.” CenterStage promises a Web 2.0 feature set, such as blogs, wikis, and tagging for user-generated content, as well as collaborative workspaces and so on. Yet far from evolving eRoom, it turns out you actually have to migrate from eRoom to CenterStage, and it doesn’t appear that too many customers have. EMC has only one customer case study cited on the CenterStage page of their website, and the top links in Google not from EMC all date from…you guessed it…2009. Last but not least, EMC is well known in Enterprise 2.0 circles as an enthusiastic adopter not of CenterStage, but of Jive. We’ll see how VMWare’s foray into social collaboration plays out, but EMC today is much more of a repository vendor than a collaboration vendor.

That brings us to the web content management/web experience management frontier. This of course is an absolutely vital use case for any enterprise or public sector organization, as the web has become a (and often the) primary channel for engagement with customers, prospects, and constituents. And here EMC and Oracle agree: Fatwire, now Oracle WebCenter Sites, is the web experience management solution that “offers best-in-class technologies for web content management, content targeting and analytics, content integration, user-generated content, and more…” If you are a Documentum customer and you want to bring your content to the web, even EMC would recommend that you look elsewhere. Documentum simply doesn’t extend to the web experience use case. It’s stuck firmly in the 90s. At Oracle, when you combine Sites with ATG, Endeca and Siebel, organizations have the one stop solution they need to gather and capitalize on customer information and actions to provide the most compelling user experience possible.

And at heart this is why we believe there’s been so much customer interest in our campaign. Customers want to do more than just manage the content they have—they want to capitalize on it, generating and using it in new ways to drive business forward, not just operate a glorified filing system. With our vision and investments in making WebCenter a collaboration, content, and experience management system for the future, customers can be assured they won’t get stuck in the past.

View the Moveoff Documentum webcast on the Moveoff Documentum web page.

Thursday Jan 12, 2012

Do More with Oracle WebCenter: Expand Beyond Portals

Oracle has just announced a new web seminar: Do More with Oracle WebCenter: Expand Beyond Portals. This event will take place on Thursday, January 19, 2012 at 10:00 AM PST (register here). You can hear Christian Finn of Oracle discuss how Oracle WebCenter includes comprehensive content, Web experience management, and social computing capabilities.

You will find you can do more with Oracle WebCenter by creating advanced customer-facing Web solutions to enhance customer loyalty and sales. And you can manage the entire content lifecycle of not just the content in your portals but also across your entire enterprise. Join us for this Webcast and learn how Oracle WebCenter:

  • Enables social business by coordinating collaboration inside and outside the enterprise
  • Improves the online experience by delivering targeted multichannel customer experiences
  • Manages the complete content lifecycle across all Websites, applications, and social tools on a strategic enterprise content management platform
Be sure to join us on the 19th!

About

Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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