By Kellsey Ruppel-Oracle on Feb 23, 2015
John Klein, Principal of Redstone Content Solutions, sits down with Sam Sharp, Senior Director at Oracle, to discuss Redstone’s expertise in integrating WebCenter products, and tying the entire WebCenter Suite together.
Becoming a digital business is imperative for all organizations that wish to deliver the next wave of revenue growth, service excellence, and business efficiency. Today’s enterprises need to connect “experiences” to outcomes, encompassing the entire customer engagement lifecycle. Line-of-business (LOB) and IT leaders have come to agree on the key business priorities: to grow revenue, acquire and retain customers, and improve customer satisfaction—all while reducing costs and minimizing risk. It’s widely understood that the digital experience (DX) has become the cornerstone for all brand experiences. It’s crucial that organizations get this right since the stakes for getting it wrong are extremely high.
Think about all the twists and turns that the average customer takes on his or her journey with your brand—all the touchpoints including traditional advertising, social marketing, mobile apps, and website interactions. Collectively, the experiences on this digital journey should connect customers with your brand, products, and services based on your knowledge and insight into their personas and online behaviors.
In short, the engagement vision of the organization has to match the reality of what customers experience. That’s why innovative marketers rely on digital experience and engagement technologies to engage their audiences, launch new products, establish comprehensive services, and develop new and compelling business models. Marketers have learned how to empower their audiences—including customers, citizens, employees, suppliers, and partners—as well as how to optimize their business operations based on industry-leading digital experiences.
How do you deliver an experience that is frictionless and reflects your understanding of who your customers and audiences are so you can meet their needs, secure their loyalty, and effectively sell your products and services to them? You do it by eliminating information silos and fragmented customer engagement tools by creating a single digital experience platform that can be leveraged across all marketing functions and used to connect marketing to the rest of the enterprise. Digital experiences that are informed by data unify the customer experience and help you build a base of engaged, loyal advocates.
We invite you to join us tomorrow for a webcast "Delivering Next-Gen Digital Experiences", where Chris Preston will discuss and provide an in-depth look at technologies that enable IT leaders to connect digital customer experiences to business outcomes. Register today!
Oracle WebCenter forms the basis of the new Student Portal. It surfaces data from multiple applications including learning management, student information systems and delivers a dashboard for students in their busy University life.
To learn more about this WebCenter success, watch this special event featuring experts from University of Melbourne and Oracle Consulting Services.
Redstone Content Solutions wants to help you kick off the New Year right by assisting with your New Year’s Resolution to train all of your Administrators on Oracle WebCenter Content.
Controlled chaos - this phrase sums up most enterprise-wide projects as workers, documents, and materials move from task to task. To effectively manage this chaos, project-centric organizations need to consider a new set of tools to allow for speedy access to all project assets and to ensure accurate and up-to-date information is provided to the entire project team.
Fishbowl Solutions and Oracle would invite you to view an on-demand webinar on an exciting new solution for enterprise project management. This solution transforms how project-based tools like Oracle Primavera, and project assets, such as documents and diagrams, are accessed and shared.
If you missed Fishbowl’s recent webinar on their new Enterprise Information Portal for Project Management, you can now view a recording of it on YouTube or below. You can learn more about this solution and how to contact Fishbowl on their blog.
Q: So, what exactly are Process Automation Solutions and why are they important?
Today’s organizations face increasing business pressures due to:
“This accomplishment is a true testament to the dedicated and talented professionals responsible for expanding our Oracle practice,” said John Klein, Principal at Redstone “Oracle WebCenter Suite helps our customer’s businesses by empowering them to securely accumulate and disseminate knowledge.”
Read the entire press release here.
Primitive Logic was named one of the keynote speakers at December 4th's Oracle Day, WebCenter Executive Roundtable. Andy Lin, Primitive Logic's VP of Interactive presented on Digital Engagement and the importance of connecting experiences to outcomes.
Customers demand a quality digital experience.
A good experience leads to engaged customers. (this is not a new concept) Companies such as Zappos and Nordstrom have always understood that experience matters and a happy customer is an engaged customer. As brick and mortar store fronts migrated to the world wide web, digital became the frontier for the ultimate customer experience. The rise of social media, personalization, video and user generated content has expanded the social aspect of digital. The proliferation of devices has delivered a content-on-demand atmosphere and an always connected society.
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Originally posted on the Redstone Content Solutions blog.
"We place a high value on the manner and effectiveness in which we manage our client’s projects."
Many companies over the years have made this or similar statements to their customers. Which begs the question, “What, if anything, have they done to assure their customers that they mean what they say and that it is truly a top priority to them.?"
Okay, we admit it. We have made statements similar to the one above here at Redstone Content Solutions, but to us it not merely a statement used to close deals or woo a customers into doing business with us. We truly believe that process and knowledge are key in delivering our customers the most effective and efficient Oracle WebCenter Project experience as possible. One of the ways we accomplish this is by investing in our project managers on a continuous basis - In fact, all of Redstone’s project managers are Trained and Certified Project Management Professionals (PMP).
Read the entire article here.
Q: It seems that today, everyone is trying to deliver these engaging digital experiences. Can you touch on the importance and why organizations should take action now if they aren’t already doing this?
Today’s consumers are “plugged in” 24/7. They demand instant access to information and transactional capabilities whenever they want them. They are savvy when it comes to making decisions and unafraid to make a change if a company no longer meets their expectations.
Q:What types of technologies are out there if an organization was looking to deliver digital experiences to their end users?
Oracle WebCenter can be used in a variety of ways to deliver engaging Digital Experiences:
Oracle Business Process Management (BPM) is a rules and workflow engine that delivers transactional engagement to a web interface. Oracle WebCenter can provide contextual user experiences while BPM drives efficient and convenient user interaction. For example, Oracle WebCenter would provide a citizen that has a bad driving record with links to pay fines to the Department of Transportation. Oracle BPM would provide that citizen with the actual tools to initiate the payment process, route a payment to the correct DOT employees, and keep all parties aware of the payments status in workflow.
Oracle WebCenter is the center of engagement for business—powering
exceptional experiences for customers, partners, and employees. It connects
people, process, and information with the most complete portfolio of portal,
Web experience management, content, imaging and collaboration technologies.