By Kellsey Ruppel-Oracle on Aug 19, 2015
Web content management remains a vibrant and growing market, fueled by the aspirations of digital strategists on the demand side and continuous innovation on the supply side. IT application leaders, marketers, digital experience specialists and merchandizers all now view WCM as mission-critical.
Gartner defines Web content management (WCM) as the process of controlling the content to be consumed over multiple digital channels through the use of specific management tools based on a core repository. These may be procured as commercial products, open-source tools or hosted service offerings. Product functions go beyond simply publishing Web content, to include:
- Content creation functions such as templating, workflow and change management
- WCM repositories that organize and provide metadata about the content
- Library services such as check-in/check-out, version control and security
- Content deployment functions that deliver prepackaged or on-demand content to Web servers
- A high degree of interoperability with adjacent technologies, such as CRM, marketing resource management, digital asset management (DAM) and Web analytics
- Real-time adaptation to visitor interaction
- Good integration with delivery tiers, such as e-commerce, social media and portal software
Figure 1. Magic Quadrant for Web Content Management
Source: Gartner (July 2015)
Oracle was positioned as a Leader in the Gartner Magic Quadrant for Web Content Management for its Oracle WebCenter Sites offering.
Oracle WebCenter Sites enables organizations to deliver a compelling digital experience to customers by deploying and managing sophisticated and engaging Websites across digital channels. This Web experience management solution automates the entire process of managing the Web—including business-user content authoring, delivery of high-scale dynamic sites, content targeting and optimization, user-generated content, social networking integration, end-user personalization, and mobile Web delivery. As a key component of Oracle’s customer experience ecosystem – including business intelligence, customer relationship management, commerce, enterprise content management, marketing automation, portal, search and social relationship management –Oracle WebCenter Sites uniquely offers organizations the ability to connect the customer experience across all touch points - to build loyalty, drive customer acquisition, and reduce operational costs.
In today’s socially enabled, multichannel online world, individuals increasingly expect their online experiences to be targeted specifically to their interests, and to provide a point of seamless extension and expression of who they are. For Web marketers, this new imperative presents a unique set of challenges when it comes to engaging with their customers online. No longer is it acceptable to simply present flashy product Web pages, or interact with customers via newsletters and mailing lists, nor is it acceptable to publish a stripped-down mobile version of a corporate site. Instead, you have to show the ability to “know” your customer as an individual. Would they rather interact with your company and other customers via Facebook than your corporate site? Do they do most of their browsing and interaction via their iPhone? Do they want to have a personalized view of their relationship with your company, from transaction history to loyalty offers?
Oracle WebCenter Sites meets the new Web experience management (WEM) imperative by connecting the digital experience across channels, to meet the demands of today’s customers. With the WEM solution from Oracle WebCenter Sites, organizations can rapidly create, deploy, and manage multiple Web properties, while empowering business users to manage Websites themselves. Its easy-to-use tools allow organizations to get Web content and campaigns to market faster, and create targeted, interactive, and optimized experiences across Web, mobile, and social channels. Oracle WebCenter Sites offers centralized management of multilingual, multilocale, multisite Web deployments. The solution also integrates seamlessly with customer relationship management (CRM), enterprise content management, commerce, marketing automation and more, to deliver a digital customer experience that will help organizations meet their business goals.
Oracle was pleased to be named a Leader in the 2015 Gartner Magic Quadrant for Web Content Management. You can read the full report here.
Source: "Gartner Magic Quadrant for Web Content Management", Mick MacComascaigh, Jim Murphy, July 29 2015.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.
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