Wednesday Sep 12, 2012
Tuesday Sep 11, 2012
By Michael Snow on Sep 11, 2012
Q: What’s your current role and what career path brought you here?
J.O.: I'm currently a partner and one of the founding team members at Altimeter Group. I'm currently the Research Director, as well as wear the hat of Industry Analyst. Prior to joining Altimeter, I was an Industry Analyst at Forrester covering Social Computing, and before that, deployed and managed the social media program at Hitachi Data Systems in Santa Clara. Around that time, I started a career blog called Web Strategy which focused on how companies were using the web to connect with customers --and never looked back.
Q: As an industry analyst, what are you focused on these days?
J.O.: There are three trends that I'm focused my research on at this time: 1) The Dynamic Customer Journey: Individuals (both b2c and b2b) are given so many options in their sources of data, channels to choose from and screens to consume them on that we've found that at each given touchpoint there are 75 potential permutations. Companies that can map this, then deliver information to individuals when they need it will have a competitive advantage and we want to find out who's doing this. 2) One of the sub themes that supports this trend is Social Performance. Yesterday's social web was disparate engagement of humans, but the next phase will be data driven, and soon new technologies will emerge to help all those that are consuming, publishing, and engaging on the social web to be more efficient with their time through forms of automation. As you might expect, this comes with upsides and downsides. 3) The Sentient World is our research theme that looks out the furthest as the world around us (even inanimate objects) become 'self aware' and are able to talk back to us via digital devices and beyond. Big data, internet of things, mobile devices will all be this next set.
Q: People cite that the line between work and life is getting more and more blurred. Do you see your personal life influencing your professional work?
J.O.: The lines between our work and personal lives are dissolving, and this leads to a greater upside of being always connected and have deeper relationships with those that are not. It also means a downside of society expectations that we're always around and available for colleagues, customers, and beyond. In the future, a balance will be sought as we seek to achieve the goals of family, friends, work, and our own personal desires. All of this is being ironically written at 430 am on a Sunday am.
Q: How can people keep up with what you’re working on?
J.O.: A great question, thanks. There are a few sources of information to find out, I'll lead with the first which is my blog at web-strategist.com. A few times a week I'll publish my industry insights (hires, trends, forces, funding, M&A, business needs) as well as on twitter where I'll point to all the news that's fit to print @jowyang. As my research reports go live (we publish them for all to read --called Open Research-- at no cost) they'll emerge on my blog, or checkout the research tab to find out more now. http://www.web-strategist.com/blog/research/
Q: Recently, you’ve been working with us here at Oracle on something exciting coming up later this week. What’s on the horizon?
J.O.: Absolutely! This coming Thursday, September 13th, I’m doing a webcast with Oracle on “Managing Social Relationships for the Enterprise”. This is going to be a great discussion with Reggie Bradford, Senior Vice President of Product Development at Oracle and Christian Finn, Senior Director of Product Management for Oracle WebCenter. I’m looking forward to a great discussion around all those issues that so many companies are struggling with these days as they realize how much social media is impacting their business. It’s changing the way your customers and employees interact with your brand. Today it’s no longer a matter of when to become a social-enabled enterprise, but how to become a successful one.
Q: You’ve been very actively pursued for media interviews and conference and company speaking engagements – anything you’d like to share to give us a sneak peak of what to expect on Thursday’s webcast?
J.O.: Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World.
I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends.
Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real Time” which stems off previous LeWebs that focused on the “Real time web”. In this radical state, companies are able to anticipate the needs of their customers by using data, technology, and devices and deliver meaningful experiences before customers even know they need it. I explore two of three of Altimeter’s research themes, the Dynamic Customer Journey, and the Sentient World in my speech, but due to time, did not focus on Adaptive Organization.
Friday Sep 07, 2012
Thursday Sep 06, 2012
Monday Aug 13, 2012
Thursday Apr 26, 2012
By Peggy Chen on Apr 26, 2012
Don't miss today's webcast, Mobile is the New Face of Engagement, at 10 am PT / 1 pm ET, when Christian Finn (@cfinn) interviews Ted Schadler (@tedschadler), Vice President and Principal Analyst at Forrester, and co-author of the book, Empowered.
If you haven't read the book, we've got a great opportunity for you today! Watch the webcast and tweet your questions to @oraclewebcenter. Questions will be answered on the blog later on and some lucky people who ask great questions will win a signed copy of Ted's book!
Monday Mar 05, 2012
Tuesday Jan 03, 2012
By Kellsey Ruppel-Oracle on Jan 03, 2012
As we jump into 2012, we want to focus this week on best practices. Stay tuned as we talk with industry experts and get their thoughts on the latest social, mobile and Web trends.
5 Best Practices for Embracing the Social Enterprise
It is difficult to dispute that organizations embracing the Social Enterprise help to maximize worker efficiency. With this being said, evolving an enterprise to take advantage of social business capabilities requires tenacious design, delivery and management of technical and business efforts. To make the most efficient journey toward the Social Enterprise consider the following key points.
1. Define How will you Measure Success - If you were going on vacation and someone asked you where, you would know. We should not treat the Social Enterprise any differently. Have clearly defined metrics established to validate project performance and return on investment.
2. Start with Scope in Mind - The amount of information generated from collaborative activities can be immense. The value from technologies like Activity Streams is directly correlated to the relevancy of end users. If users are inundated with materials unrelated to their work, Activity Streams lose their effectiveness.
3. Don't Confuse Installation with Implementation - Installing Social Enterprise technologies does not mean that your organization's business is capitalizing on evolving to a Social Enterprise. Find small pockets of people excited to embrace the technology, with clearly defined objectives, to begin leveraging the technology.
4. Relax - As social capabilities proliferate throughout the enterprise, some people are prompted to ask - "what if someone says x, y or z about our CEO on our intranet?" Technology does not remove the need to observe traditional business etiquette; people should observe standard business protocol.
5. Practice - Do not expect others to readily adapt aspects of the Social Enterprise if you are not benefiting from them yourself. Practice, learn - and then evangelize.
Read more from John Brunswick.
Tuesday Aug 30, 2011
By Peggy Chen on Aug 30, 2011
We've been talking a lot about the social business lately on this blog, in the recent Oracle WebCenter Webcast and in our newsletter. In our most recent issue, John Brunswick provided 5 best practices for embracing the social enterprise. Have you tried any of these or have any best practices to share?
Five Best Practices for Embracing the Social EnterpriseIt is difficult to dispute that organizations embracing the social enterprise maximize worker efficiency. But evolving an enterprise to take advantage of social business capabilities requires tenacious design, delivery, and management of technical and business efforts. To make the most efficient journey toward the social enterprise consider the following key points.
- Define how you will measure success. If you were going on vacation and someone asked you where you were headed, you would know. We should not treat the social enterprise any differently. Have clearly defined metrics established to validate project performance and return on investment.
- Start with scope in mind. The amount of information generated from collaborative activities can be immense. If users are inundated with materials unrelated to their work, activity streams lose their effectiveness. Carefully scope your activity streams to ensure their relevancy to users.
- Don't confuse installation with implementation. Installing social technologies is only one of the steps towards becoming a social enterprise. Using (implementing) them is another. Find small pockets of people excited to embrace the technology, with clearly defined objectives, to begin leveraging the technology.
- Observe business etiquette. As social capabilities proliferate throughout the enterprise, questions arise about users saying something you don’t want said. Technology does not remove the need to observe traditional business etiquette; people should observe standard business protocol.
- Practice. Do not expect others to readily adapt aspects of the social enterprise if you are not benefiting from them yourself. Practice, learn—and then evangelize.
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