Tuesday Mar 11, 2014

Digital = The Center of your Marketing Universe

The brand website is one of the most important and highly trusted channels for engaging with customers.  However, a static one-size-fits-all web presence will fall short when it comes to meeting your customers’ expectations.  In order to drive sales and loyalty using the web today, organizations must deliver a dynamic digital experience – one that is personalized and relevant, social and interactive, easily optimized for a growing variety of mobile devices, and connected with other customer touch points and channels.

So.... How does your digital customer experience measure up?  Find out by answering a few quick questions about your digital strategy.

Determine Your Digital Marketing Strategy Strengths and Weaknesses

How Does Your Digital Marketing Strategy Measure Up?Today’s customers expect an experience that is relevant and interactive. And they want it across multiple online channels. By using Oracle WebCenter’s complimentary tool, you can determine your business’s strengths and weaknesses when it comes to delivering an engaging customer experience across web, mobile, and social channels.

The assessment tool will help you:
  • Gain a better understanding of your challenges and objectives with respect to the digital customer experience
  • Identify areas in which a web experience management solution could add value
  • Understand the potential benefits of Oracle WebCenter Sites, such as increased conversions and revenue, greater customer satisfaction, and more

Friday Mar 07, 2014

Oracle WebCenter + BPM = High Value Web Experiences

As we wrap up this week talking about High Value Web Experiences, today we have WebCenter expert Mitchell Palski sharing his thoughts on High Value Web Experiences, and specifically how Oracle WebCenter and Oracle Business Process Management provide a unique and integrated solution that will improve your employees’ efficiency.

By Mitchell Palski, Oracle WebCenter Sales Consultant

When we talk about High Value Web Experience, we should first start off by describing a web experience with low value. When users are navigating your web application and they become lost and frustrated, they are less likely to:
  1. Successfully accomplish their tasks
  2. Return to that web site as frequently
Web design shouldn’t be a puzzle; it shouldn’t be a challenge. A good web design doesn’t force users to think about where to go or what to do. When users are forced to focus their energy on figuring out what they need to do and where they need to do it, we are diminishing their web experience.

Ok so now let’s talk about a High Value Web Experience. When we can provide users with a web application that is intuitive and easy to navigate, they  are more likely to:
  1. Successfully complete their tasks
  2. Accurately complete their tasks
  3. Return to that web site to complete other tasks
The idea behind this concept of a “High Value Web Experience” is to present users with a presentation layer that does the heavy lifting for them. 

WebCenter Portal leads High Value Web Experiences by:
  • Empowering business users to build and manage their portal environment.
  • Delivering the right information to the right people through role-based access control.
  • Presenting relevant applications, data, and process interactions in the same context.
  • Providing interface designs that are optimized for any mobile device.

Surfacing Oracle Business Process Management Suite through WebCenter Portal adds value by:

  • Automating processes to minimize end user confusion and reduce human error.
  • Providing visibility into business processes that leads to user satisfaction and more accurate process improvement.
  • Making it easy to integrate legacy applications with processes using web services and other integration mechanisms.

These products create a web experience that is defined by user roles and driven by holistic enterprise business processes.  A WebCenter + BPM solution can provide high value web experiences to your citizens, employees and partners.

Here’s how the Oracle solution benefits Citizens:
  • Prioritizes content and applications based on real user-traits or navigational metrics rather than qualitative data
  • Provide automated self-services for faster end results
  • Gives citizens visibility into processes
The Oracle solution allows you to give your Employees the benefits of:
  • Building contextual workspaces that remove complexity from user interfaces
  • Consolidating systems to avoid confusion and create a “single source of truth”
  • Creating an environment of accountability that leads to improved productivity
Here’s how this solution can help your organization strengthen Partner-relationships:
  • Improve relationships by building engaging interfaces
  • Enable self-service for informed decision making
  • Quickly stand-up effective workspaces for collaboration with new partners
If organizations are looking to get started creating High Value Web Experiences, the first step to any project is always to identify your pain points and gather requirements. Identify:
  • Roles
  • Processes
  • Other functional requirements
The next step is to match those processes and functions to each role. Before you even begin to design pages and workspaces, it is critical to understand what your users are trying to accomplish. Leverage surveys, interviews, and usage statistics to gather requirements and fully understand what you want to accomplish.

Finally, begin implementing your solution using your collaborative development tools.
  • WebCenter offers a Portal builder that is designed to allow web designers and business users to easily build pages and workspaces
  • The BPM Suite offers a collaborative modeling workspace similar to MS Visio

Both tools:

  • Are browser-based for ease of access and to provide collaboration
  • Allow IT resources to provide business users with functional components like web services
  • Leverage visual and intuitive development tools that include drag-and-drop functionality and visual representations of end products
Last but not least:
  • Follow rapid and iterative software development techniques using WebCenter’s preview functionality and BPM’s process simulator tool
Oracle WebCenter Portal and Oracle Business Process Management provide a unique and integrated solution for High Value Web Experiences that will improve your employees’ efficiency and increase productivity. Learn how Oracle WebCenter customers are delivering these unique experiences for their citizens, employees and partners.

Wednesday Mar 05, 2014

The High Value Web Experience

Historically, Websites can be best defined as a content publishing channel.  Even today, the large majority of internal and external Websites are static content used for pushing information to their users.  However, while self-service is a small percentage of the overall Web properties, it provides the highest value to the users by providing a personalized experience which can not only be tailored to the users organizational role, but also allows the user to directly access, modify and manage key elements of their business relationship without the need for interacting with anyone else from the organization.  Depending on the purpose of the self-service Website, it can help organizations increase their revenue while reducing costs.  

Figure 1. Common Use Cases for Self-Service.

Target Audience
The use cases in Figure 1 are broken into 3 top-level categories: External, Partner, and Employee, since the scope of most self-service Websites will target one of these audiences per deployment.  The key with any successful self-service Website is to meet the specific needs of the target audience by providing the most relevant and valuable capabilities.  The broader the audience, the more difficult it is to deliver a compelling experience.  Self-service is the epitome of targeting and personalization, which makes definition of the audience critical to the usefulness and overall success of the site.  

Figure 2. Key Business Drivers for Self-Service Portals.

Self-service Websites for external audiences such as customers or citizens, typically empower the user by granting access and/or updating information they previously would have needed to contact someone else in the organization directly for.  Growing revenue and reducing processing costs are often attributes of the business case for these scenarios.  

Self-service Websites are a powerful way for an organization to cross-sell other products and/or services to an existing customer.  In a customer self-service scenario such as a customer support portal or a My Utilities site, not only can customers access their accounts, update their addresses, pay bills and monitor their daily/hourly usage, but also marketing teams can deliver highly targeted campaigns based on account information of the users’ currently owned product/services.  For instance, a customer that logs into a customer support portal seeking to find updates for their existing product could be interested in upgrading to the latest generation of that product – a carefully placed personalized ad could result in a significant revenue opportunity to grow profits from the existing customer base.  Similarly, this model can help a Utilities company to promote rebates and other services that may benefit both the customer and the organization.  

In addition to revenue growth, many external scenario's can also be justified by reduction and accuracy of processing times, decrease in call or walk-in traffic, and improvement of overall user satisfaction, which can result in significant cost savings for the organization.  

Customer Story

Los Angeles Department of Water and Power (LADWP)
LADWP is the largest public utility company in the United States with over 1.6 million residential and commercial customers in Southern California.  Searching for opportunities to improve customer service and automate paper based processes, LADWP realized their existing legacy technologies provided very little agility and created a lot of challenges.  During customer focus groups, they discovered their customers wanted a Web experience that delivered more direct access to the things they need most, such as billing and service requests.  LADWP implemented a self-service portal using Oracle WebCenter Portal to surface various back-end systems such as Oracle Siebel CRM, Legacy Mainframe, and billing applications.  Their customers now have access to MyAccount (billing and usage analysis), Financial Assistance Programs, Rebate Programs, service requests, outage reporting, eNotifications and much more.  The site has received extremely positive feedback from their customers, has helped to drastically improve LADWP's customer experience ranking vs comparable utilities companies, and driven the usage of online billing.  

Business partners are often seen as an extension of an organization, which means the self-service interfaces tend to be extremely rich for access to backend application data.  In some cases, the interface may be identical to what an employee within the organization may have access to.  It's also common for a partner to use the organization’s hosted site as a co-selling tool for their own customers and simply rebrand the site with their own logo. Partner-facing self-service can be a powerful way for an organization to extend the reach and capability of their organization by enabling partners to do business on their behalf.  The key value for this scenario is business reach/growth, process efficiency, and process consistency.  The types of self-service tools for partners can be a key differentiator in attracting and maintaining a partner network. Partner Portals enable companies to share information and collaborate between partners, brand owners, and joint customers. Its broad range of data, marketing materials, and selling tools facilitates the collaborative sales process, while its superior service and problem-resolution capabilities help partners deliver timely and consistent customer service. 

Customer Story

Land O’Lakes, Inc.
Land O’Lakes is one of America’s premier member-owned cooperatives, offering local cooperatives and agricultural producers across the nation an extensive line of agricultural supplies, as well as state-of-the-art production and business services. Land O’Lakes is using Oracle WebCenter Portal to improve online experiences for partners to handle all aspects of account management and order entry through a consolidated, personalized, and secure user interface. By creating a self-service portal for placing orders for seed, Land O'Lakes ended up with a new engagement platform that drives more efficient processes, and has actually resulted in net new business.

Internal self-service sites offer employees access to their human resource details such as personal records and payroll information; allowing employees to change their own address, contact details, education records, job profile, vacation and sick leave, and many more.  Some scenarios allow for employees to change payroll details such as their direct deposit information and provide access to current and historical payslips. These sites have also been known to be used for career planning, skills profiles, learning, objective settings, and annual appraisals.  This can be a valuable asset to an organization to retain their talent, while also helping to improve employee satisfaction. Human resource departments see employee portals as a means of empowering employees and reducing process errors and cost.  Organizations also view employee self-service as a means of eliminating manual processes and in turn reducing costs associated with support and physical paper processing.

Customer Story

Schneider National, Inc. 

Schneider National is a premier provider of truckload, logistics and intermodal services. Serving more than two-thirds of the FORTUNE 500® companies and conducting business in more than 28 countries worldwide, Schneider National offers the broadest portfolio of services in the industry. The company’s transportation and logistics solutions include Van Truckload, Dedicated, Regional, Bulk, Intermodal, Transportation Management, Supply Chain Management, Warehousing and International Logistics services. Schneider National’s previous solution for their Drivers was very static, fairly expensive to maintain, and needed IT involvement to update most content.  The business wanted a more dynamic and less IT-centric solution that would allow employees to modify their solutions quickly and easily, allow for significantly improved collaboration with the users, and an integrated solution across various types of content, applications, and collaboration services. Schneider National turned to Oracle WebCenter Portal for their employee self-service portal, allowing drivers to view employee information such as benefits, online training and pay statements, all in a single user interface – whether they are in the office or on the road.

Self-Service Websites have become an integral element of a Web user’s interaction with organizations they do business with.  Oracle has proven to be a trusted partner for organizations that are looking to build new or replace existing self-service Websites.  Oracle's approach to delivering a comprehensive and pre-integrated collection of enterprise products and tools reduces the overall risk and total cost of the self-service project. We invite you to learn how Oracle WebCenter customers are leveraging Oracle WebCenter Portal to use, build and manage self-service Websites and deliver intuitive digital experiences for their users. 

Monday Mar 03, 2014

High Value Web Experiences

Self-Service Websites have become an integral element of a Web user's interaction with organizations they do business with.  Whether they are customers, partners, or employees - these users expect to interact with the organization from the Web anytime, anywhere, and from any device.  

And while the expectations are high, building and maintaining this type of rich experience for the business user has not always been without complexity.  IT groups are finding it difficult and expensive to build new or even maintain their current self-service sites.  In many cases, their existing self-service sites are built on old and outdated technologies, which can make it challenging and costly for an organization to add new capabilities, as well as increase their risk by trying to adapt older environments to the needs of the modern day user.  

Oracle has proven to be a trusted partner for organizations that are looking to build new or replace existing self-service Websites.  Oracle's approach to delivering a comprehensive and pre-integrated collection of enterprise products and tools reduces the overall risk and total cost of the project.

We invite you to learn how Oracle WebCenter customers are leveraging Oracle WebCenter Portal to use, build and manage self-service Websites and deliver intuitive digital experiences for their users. 

Monday Feb 24, 2014

Content-Enabling Your Insurance Business Using Oracle BPM and WebCenter Content

Hello everyone. Today we are featuring a guest blog post from Raoul Miller at TeamInformatics. TeamInformatics is a leading provider of consulting and implementation services for Oracle WebCenter and has recently published an informative whitepaper on the value of integrating WebCenter Content with our BPM technologies to deliver more cost-effective business processes.

Guest post: Raoul Miller, TeamInformatics

TEAM has worked with a number of insurance industry companies over the years and the advantages of content-enabling these enterprises are numerous.  Many insurance organizations have grown through acquisition, with the end result that they have parallel legacy systems in place with increasingly evolving complexity in meeting the challenges of integrating them. This makes the insurance industry ideal for deployment of SOA/BPM as an integration methodology and adding content and records management to this is a no-brainer (as the insurance industry is so document and record-driven).

Last year Oracle published a white paper (link) on how best to use their BPM (business process management) tools in an insurance industry setting. I won’t restate all their reasons as to why the Oracle solution is a good fit – but suffice to say that the Oracle Insurance business unit has a lot of experience in the area and solutions to meet all your needs. However, what was missing from the white paper was the value and flexibility gained by adding WebCenter Content, Records, and Imaging to the mix.

We are currently working with a number of customers on exactly these integrations – allowing for secure upload of files from agents’ offices, scanning and uploading of paper forms and documents (using capture and distributed capture), migrating legacy images from mainframe systems to modern Oracle WebCenter Content systems, and allowing users (for the first time) to truly search and retrieve content based on metadata and full text searches. TEAM’s Enterprise Architect, Raoul Miller, has produced a whitepaper that contains two case studies where SOA/BPM and WebCenter content enable businesses with these processes.

To learn more about these implementations, download the whitepaper here.

Monday Feb 17, 2014

The Digital Experience Age

We now live in an always connected world. Every minute of every day, two million search queries are made on Google, nearly 700,000 pieces of content are shared on Facebook, 571 new websites are created, and consumers spend $272,000 shopping online (source).

People shop, play, connect and conduct business online and the digital channel is often preferred by customers, employees and partners alike. As a result, great digital experience is no longer a nice-to-have; it’s a make-or-break point for your business as we more fully enter the digital age. 

In this increasingly digital world, organizations must deliver an online experience that is personal, contextual, and multichannel. Today’s customers expect an engaging, consistent and connected digital experience. This week we want to bring you stories of how Oracle WebCenter has helped power the digital experience for many customers. We hope you’ll tune in to learn more!

Friday Feb 14, 2014

Olympic Mobility - who could imagine it any other way?

Olympic Rings?

As I've been watching the Sochi Olympics every night since last Friday's spectacular opening ceremonies (even with a 4 ring Olympic Rings snafu) - it is hard not to notice the influence that mobility has provided us on our perspective of the games.  The image of each country's athletes entering the stadium with their phones held high is etched on our collective eye. I wonder if anyone is tallying up the iPhone vs Android vs GoPro numbers and what the split might be in Sochi?

While obviously an monumental competitive gathering, the Olympics are an incredible social event as well - bringing together young athletes from all over the world and while I haven't counted - almost all the teams I saw entering had phones or cameras held high to record the event - to prove "I was there" at a life-changing event for so many and to share the experience with their families, friends and fans. 

It is such a social event that there is even a favorite app for the Olympic Village athletes at the games according to some reports. And the funny part is that this seems so totally normal to all of us who have already integrated mobile and social into our daily lives.  What will the next Olympics bring in Rio in 2016 or the next winter Olympics show us? With wearable tech just starting to boom - this will bring a whole other level of connection with the games - perhaps we'll be able to monitor the athletes blood pressure and oxygen levels while they compete? Can you just imagine the commentators... they might be even more annoying than they are now...

The NBC Universal network in the USA paid $4.38 billion for U.S. broadcasting rights through 2020, and controls the official broadcast of all Olympic events from the opening ceremonies to what popular events are broadcast across our cable boxes. The time delay helps sell more targeted advertising of course. Yet there is also a steady stream of Olympic photos and more photos and videos coming from all sources. With its official authority, NBC is streaming more video than any other Olympics. The cable/network relationship has built control of this streamfest via a joint initiative "TV Everywhere"  - a coordinated effort between television companies and their cable distribution partners to offer video online through any device to those who can authenticate through their cable provider tying the cable viewer tightly to their provider relationship. So this doesn't tie the viewer to their television by any means - a recent study quoted in the article: A streaming event of Olympic proportions noted that "nearly three-quarters of TV Everywhere programming was watched on mobile devices, with tablets representing the most at 42 percent."

I just downloaded the NBC Sports Extra App for my iPhone and now have 24x7 access to watch whatever event we'd like. Curling 24x7 for those that want it. :-) 

Perhaps one of the greatest events of the opening ceremonies was the Russian Police performing the cover of "Get Lucky" which they didn't even air on the broadcast but another alternative recording is still available via YouTube. Closing with this love song... Happy Valentines Day!

Russian police — Get lucky cover (Daft Punk)

Credit: U.S. Army IMCOM; http://www.flickr.com/photos/imcom/

Tuesday Feb 11, 2014

Pella Revolutionizes the Digital Experience for Customers, Partners, and Employees

Webcast: Pella Revolutionizes the Digital Experience for Customers, Partners, and Employees
Oracle Corporation
Oracle AppAdvantage IT Leaders Series - Pella Revolutionizes the Digital Experience 
for Customers, Partners, and Employees

How Does the Digital Experience Fuel Continuous Improvement at Pella?

Organizations today are challenged by the need to continuously innovate while reducing costs and driving business growth. The Oracle AppAdvantage IT Leaders Series showcases leading organizations around the world and their use of technology to fuel business innovation and meet strategic business objectives with Oracle AppAdvantage, a strategic approach to using Oracle Fusion Middleware with Oracle Applications.

Join us to hear firsthand from the IT leaders of renowned window and door manufacturer Pella about how they are leveraging Oracle AppAdvantage to reinvent the way they interact with employees, customers, and business partners. Find out how technology enables continuous improvement throughout the manufacturing and sales cycles at Pella.

Attend this webcast to:

  • Hear IT leaders from Pella discuss their business needs and challenges, and how Oracle AppAdvantage is addressing these issues
  • Walk through Pella’s enterprise architecture model and learn how the company leverages technology to provide a superior digital experience
  • Participate in a live Q&A with Oracle experts regarding Oracle AppAdvantage and plan your strategic roadmap

Register now for this webcast.

Register Now

Attend this webcast.

Wednesday, February 12, 2014
10 a.m. PT / 1 p.m. ET

Presented by:

Presenter FPO

Rick Beers

Senior Director, Product Management, Oracle

Presenter FPO

Rick Hassman

Director of Corporate Applications, Pella

Presenter FPO

Eric Carlson

Manager of Interactive Marketing, Pella

Presenter FPO

Al Viall Jr.

Oracle Enterprise Architect, Oracle

Stay Connected

hardware and software, engineered to work together
Copyright © 2014, Oracle and/or its affiliates.
All rights reserved.
Contact Us | Legal Notices and Terms of Use | Privacy Statement

Monday Feb 10, 2014

Future-Proof Mobile SEO with WebCenter Sites

Evernote Export
Guest Blog post by: 

In 2013, Google announced updates to their algorithm that would cause “Changes in Rankings of Smartphone Results”.  This update can be attributed to the explosion of smartphone usage over the last five years.

One of the major questions surrounding this update was Google’s preference on mobile web content delivery.  Web content can be delivered to mobile devices in three ways:

Separate Mobile Site

Future Proof Your Mobile Sites This method of mobile content delivery redirects users to a separate mobile URL using bidirectional annotations such as rel=“alternate” and rel=“canonical”.  The mobile website will consist of completely separate HTML and CSS files and the URL is typically identified by a letter “m” subdomain. (m.yoururl.com)

Dynamic Serving

Similar to the separate mobile site method, dynamic serving renders different HTML and CSS files for users but unlike the first example this is done on one URL using the Vary HTTP Header. (Section 14.44)  

Responsive Web Design

The final method of delivering web content to mobile devices is responsive web design. Unlike the first two methods, responsive web design uses the same HTML files.  These files are then rendered on one URL using CSS media queries to determine how the content is to be rendered on the specific device.  By using this method, users are free from redirects and possible user-agent detection errors will be avoided.

Responsive web design is Google’s official recommendation for delivery of web content to mobile devices. This recommendation was released later on developers.google.com

6% of Fortune 100 companies comply with Google’s Mobile Requirements

Fortune 100 Mobile and Responsive Site Breakdown Pure Oxygen Labs performed a mobile risk assessment of the Fortune 100 companies and found that only 6% of the companies have websites that are compliant with Google’s mobile requirements. Other report findings included:

  • 66% of companies are at risk of their site ranking being downgraded
  • 11% of companies target smartphone users with responsive web design
  • 56% of companies served mobile-formatted content to smartphone searches

As Google looks towards the future of mobile search, so should the rest of us.

What Are My Options?

Mobile Authoring As scary as the findings in the mobile risk assessment are for all companies, deciding what’s next and the impending change is just as scary. Choosing the right web experience management tool and partner to implement the technology are the first and arguably the toughest decisions to be made when a multi-channel web presence becomes a top priority.

Choosing the Right Web Experience Management Tool  

When deciding what web experience management solution to implement, it is important to future-proof the investment by thinking long-term.  Listed below are questions that can assist in determining the right web experience management solution.

  • Does the solution provide multi-channel functionality?
    • Oracle WebCenter Sites’ mobile functionality empowers companies to effortlessly extend their desktop web experience to mobile devices.  Companies can effectively reduce costs by reusing existing web content, wire frames and navigation to eliminate the time and effort associated with the creation and management of mobile sites.
  • Is the software capable of rendering localized content to users?
    • Oracle WebCenter Sites excels at delivering localized content to users by rendering content in their native language through implicit and explicit information gathered by the system.
  • Does the software allow for the integration of social media?
    • Oracle WebCenter Sites allows users to log-in using social authentication enabling them to share, comment, rate, review and moderate content.
  • Will the company offer long-term support?
    • Oracle has been around for more than 35 years, employs 125,000 people and is valued at just over $80B. Oracle offers 24/7 support, employs 18,000 support staff which are located in 145 countries offering 24/7 support. 
  • Is the solution one that the manufacturer will continue to invest in?
    • Oracle employs over 35,000 product development engineers and invests an estimated $5B per year in research and development to advance Oracle products. (Source)

Choosing the Right Implementation Partner

Redstone Content Solutions has recently become the first Oracle WebCenter Sites Specialized Partner  See press release here

We invite you to review our “What to look for in your Oracle WebCenter Partner ” blog which details seven key topics to consider when choosing your WebCenter implementation specialist.

If you would like to learn more about web experience management, Oracle WebCenter Sites or Redstone Content Solutions, please contact us and we will be in touch soon. 

Other WebCenter Sites Blogs:

WebCenter Sites Gets Personal – With Customers

WebCenter Sites Reporting for Duty & Ready for Localization

Are You Struggling To Create Engaging On-line Customer Experiences?

Wednesday Feb 05, 2014

Oracle AppAdvantage for Digital Experience: Delivering Consistent Multichannel Experiences using WebCenter

The way that your organization delivers information has become an increasingly important aspect of how you engage with customers, partners and employees. It also reflects significantly on your corporate brand and how you are viewed in the marketplace. Oracle AppAdvantage is Oracle's approach to maximizing the value of Oracle Applications with Oracle Fusion Middleware as it helps you leverage your existing investments while standardizing on core enterprise applications. Naturally, most organizations rely on multiple business systems to process, track, coordinate and deliver vital information to customers, partners and employees. Each user expects a personal experience, but those experiences will vary according to their roles and personas.

The method and style by which information is delivered is commonly called the Digital Experience. To keep your customers engaged and satisfied, the Digital Experience must be consistent across web and mobile delivery channels, with content presented appropriately within each context.

We have all seen when a company fails at delivering a quality web experience. Information delivered to a customer or employee varies depending whether it is accessed from a tablet device or a browser. Visual branding and the “look and feel” vary widely or sometimes the information is just wrong as it is not being delivered from a central system.Customers, business partner and employees all expect a better experience.

In order to provide this type of consistent and integrated online experience, organizations using Oracle Applications must be able to integrate web content management systems with enterprise systems of record and securely deliver this information in a contextual and self-service fashion. A complete Digital Experience can’t be disconnected from these critical enterprise applications.

Oracle AppAdvantage is a program powered by Oracle Fusion Middleware technologies that helps customers strengthen their investments in Oracle Applications and integrate new technology without adding to the applications’ development lifecycles. Customers that use Oracle E-Business Suite or Oracle’s PeopleSoft, JD Edwards, or Siebel solutions—as well as any of Oracle’s industry solutions or other Oracle Applications—can fulfill customer expectations with Oracle AppAdvantage solutions for Digital Experience.

Ultimately, the success of the Digital Experience depends upon the quality and quantity of information available from enterprise applications and the ease with which it can be accessed and utilized. The middleware solutions in the Oracle AppAdvantage program enable Oracle Applications customers to deliver a seamless Digital Experience that maintains the corporate “look and feel” of your brand while targeting individuals based on their current context and preferences.

To learn more about the power of Oracle AppAdvantage for Digital Experience, watch the upcoming webcast where a leading doors and windows manufacturer, Pella discusses how they are leveraging Oracle AppAdvantage for Digital Experience to empower their customers, dealers as well as their sales network and are fueling continuous improvement, in turn.

Oracle AppAdvantage IT Leader Series: Pella Revolutionizes Digital Experience for Customers, Partners and Employees

Wednesday, February 12 at 10 am Pacific/1 pm Eastern.

Register Today.

Friday Jan 31, 2014

Information InDepth: Oracle WebCenter January 2014 Newsletter

Hot off the press! The January 2014 Edition of the WebCenter Newsletter has hit newsstands worldwide! Read this issue to learn how a successful Digital Experience (DX) strategy can be critical for business success. We also cover the latest in Oracle WebCenter Enterprise Capture and find out what Lance Shaw's favorite outdoor activities are! This issue is jam packed with customer and partner highlights, resources and more. Pick up your copy today!


Wednesday Jan 29, 2014

2014 Resolution: Join the WebCenter Community!

Well here we are already 5 weeks into January! How many of you are sticking with your New Year's resolutions? Anyone resolve to read more? Exercise more? Save more? Learn more?! We want to ensure you are connected with us so you don't miss a thing! Do you have Facebook or Twitter? Are you looking for product updates, marketing events, customer success stories & other WebCenter related information? We invite you to join in the conversations with the over 325,000 WebCenter community members that are already engaging with us! We look forward to connecting with you this year!

Tuesday Jan 28, 2014

Secure content makes the world go ‘round

This post is a guest post from Korey Berg, Marketing Coordinator at TeamInformatics

Secure content makes the world go ‘round. Research documents, schematics, patent drawings, business plans, human resource documents, etc. are constantly being passed between contributors and owners. This sensitive information could fall into the wrong hands if mishandled or transferred insecurely, compromising employees and employers. To protect these types of content, Oracle offered the application Information Rights Management. 

Information Rights Management (IRM) was an Oracle Fusion Middleware application that controlled access to important, private documents and emails through encryption allowing rights access across an organization. Though it served its purpose admirably, the IRM offering was really just a secure application through which material was viewed on the client end - it didn’t handle any distribution from the repository to the client. Now, with Oracle’s sun-setting of IRM, there is a gap to be filled for the secure distribution of content.

With Secure Content Publisher for WebCenter Content, TEAM is providing a solution integrated with an ECM repository for secure content distribution and a multi-platform interface through which to view it. We’ve partnered with Qumu (formerly Rimage), a leader in secure content distribution, and developed a synthesis between the distribution stream and the WebCenter Content repository.

The Secure Content Publisher offering is composed of 3 pieces: content management, rights management and secure distribution. The pieces integrate as follows: 

  • Items are managed in WebCenter Content
    • Establish contributor security, digital asset management processes and content workflows for approval.
  • Once released in WebCenter Content, material can be published to the distribution portal
    • Content is encrypted before it is transferred to the portal by the publisher application.
  • Once in the portal, access is provided, configured, and revoked on a user-by-user basis
    • Access policies can be configured based on date ranges, number of views, viewing periods or prerequisites.
  • Based on access rights and invitations, users download the secure content viewing software for Mac, Windows, iOS or Android, which provides access to the content “channels” set up for various streams of information.

Watch this video to learn more and to view a demonstration. http://youtu.be/NUO6-R_JO3Q

You can also learn more at teaminformatics.com

Monday Jan 27, 2014

Stay Informed on the latest WebCenter releases and updates

The WebCenter product development team provides regular product updates to be compatible with the latest software and address customer reported issues.  For those of you that may not be aware, the WebCenter product management team maintains a blog post that contains information about these updates as they are released.

If you want to stay informed about these releases and updates as they become available, be sure to visit and subscribe to the WebCenter Alerts blog.  You will be automatically informed when new postings are made.

With that in mind, be sure to check out the latest WebCenter update which includes a number of enhancements to WebCenter Content for the new web UI (workflow support, end-user personalization, and Metadata Services (MDS) customization capabilities), Desktop Integration Suite (workflow support, Microsoft Outlook 2013 and Windows 8.1 support) and the Android and iOS mobile apps.

Sunday Jan 26, 2014

Collaborative document review and co-authoring is here for WebCenter Content!

A Guest Blog Post by David Cornwell, PleaseTech Ltd.

Resulting from the partnership between Oracle and PleaseTech Ltd, collaborative document review and co-authoring is now available within Oracle’s WebCenter Content ECM platform, via the integration with PleaseTech's flagship product, PleaseReview™.

PleaseTech is an Oracle Partner Network Gold Level Partner specializing in collaborative document review and co-authoring. With over 100 enterprise customers and thousands of users of their flagship product, PleaseReview, they have seen strong success in the Life Science sector where the creation of large, often complex documents to strict corporate compliance and regulatory standards is of particular importance. A natural fit with Oracle WebCenter Content, PleaseReview is already extensively used across other document and content intensive business sectors, such as Defense, Utilities, Government, and IT. This success is due to PleaseReview being a unique solution to a common problem. Document review is a critical business process which is frequently the road block in the document production process. PleaseReview reduces the number of review cycles and manual processes to save valuable time and deliver an excellent ROI.

You probably already have some form of reviewing and editing your documents (for example, emailing out attachments, PDF annotation, review meetings), but anything more than short content shared with a couple of others and it becomes a nightmare of manual rework and other frustrations. This integration means that it is now possible (and easy) to really collaborate on a document- not just by sharing it, but by working on it in a controlled, collaborative environment. Some of these benefits include:

  • Review the same copy of the document at the same time with multiple other participants (on and offline).
  • Maintain control over the document and what others can (or cannot) do - so no one can overwrite another’s changes.
  • Easily and quickly adjudicate and consolidate all comments and proposed changes into the master document.
  • Access the document directly from the WebCenter Content repository – no more email attachments or other workarounds!
  • Keep track of all activity on the review through in depth reporting capabilities. This is of particular use for auditing purposes - and for making those review meetings shorter too.

The aim has been to develop a seamless solution which would allow all the controlled collaboration benefits of PleaseReview to be available from within WebCenter Content without the user even knowing it is a separate system. From adding a custom (and configurable) component to the WebCenter Content user interface to building system connectors to handle the various communication requirements between the two, the end result has been exactly as anticipated. To learn more about some of the technical details that went into the integration, please read this recent blog post - http://blog.pleasetech.com/post/Integrating-PleaseReview-with-Oracle-WebCenter-Content

To get a taste of what to expect from this integration and understand some of the benefits you would experience, we are co-hosting a short webinar this Thursday to explain in a little more detail.

Please join us on Thursday January 30th, 2014 at 9am Pacific, 12 noon, Eastern, 5pm GMT.

You can s
imply register for the webinar here: http://pleasetech.com/webinar_oracle_integration_jan14.aspx


Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.


« April 2014