Thursday Jan 10, 2013

ECM Resolution #3: Improve your information management skills to better drive business objectives

Hello again and welcome back to this series of blog posts covering achievable resolutions that you can make this year to improve the way you manage documents, files and all types of information used by your company. In the first post, we talked about planning for increased growth and in the second post, we talked about putting content to work more effectively and within the context of real business applications. But today, we are going to change our focus a little bit and zero in on the personal.

ECM Resolution #3:  
Look out for Number One!

As the use of content within business continues to expand and be utilized in a more holistic fashion, the expectations for technology professionals are also changing.  In a recent survey conducted by AIIM (and sponsored by Oracle), nearly 60% of 321 respondents viewed the role of Information Professional as vital to the future growth of their business. Traditional roles like "Records Manager" and "Technology Specialist" are being superseded in terms of perceived value by roles that are more encompassing and that can address the broader operational demands of the business.

Guess what?  This means that it is time to take a fresh look at your own skills and achieve the certifications necessary to meet changing job market demands. That might mean taking additional online training and if you are already an Oracle WebCenter user that might mean taking advantage of the classes at the Oracle University. More broadly, it can mean taking advantage of professional certification opportunities such as the AIIM Certified Information Professional program. Oracle recently sponsored a whitepaper and webcast on this topic to help drive more awareness around the importance of taking a business-wide approach to content and information management. Oracle WebCenter is designed to do exactly that, as we discussed in yesterdays' blog post.  But for you personally, adding certifications to your list of job skills can only enhance your standing in your current organization and can only enhance your resume.

A manager I had long ago once told me "no one is going to look out for #1 like #1".  When it comes to being an information professional, someone that can see the strategic potential of integrating content management across a variety of organizational needs, you can add real value to your companies use of ECM, but only by continually investing in the skills needed to stay ahead of the game.

See you back here tomorrow for another ECM Resolution worth striving for!


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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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