Friday Apr 26, 2013

Why WCM Should Be at the Heart of Your Multichannel Strategy

Today’s guest blog post was written by Stephen Schleifer. Stephen is Senior Principal Product Manager for Oracle’s Web Content Management (WCM) solution, Oracle WebCenter Sites.

It’s no secret that the WCM market has gone through a series of rapid changes over the past five years or so, in part because the business objectives driving the use of these systems evolved (from content publishing to online experience), and in part due to the changing nature and role of corporate websites, or brand sites. We are now living in a multichannel world -- with the rise of social networks, increased use of campaign marketing (including social media, email marketing and promotional microsites), and of course, the fact that more people are accessing the web via mobile devices than ever before. All of this has amounted to added complexity for web marketers to manage their brand and message across all these channels, but it has also changed the perception of what role a brand site, and by way of it, a WCM system, is supposed to play in online marketing.

While most still agree that a brand site is an important place for customers to acquire information about a company’s products and services, others propose that as more traffic and leads are generated through alternate channels that they should become the main focus of online marketing and customer engagement efforts.

I would argue that it’s not an either/or proposition, but instead what’s needed more often than not is a more blended approach, and in fact, your brand site should serve as the centralized point of your online marketing strategy. Why? Because it’s the one place where all these channels tend to converge -- it’s the glue that holds your brand and message together across all these diverse customer touch points. Linking these channels back to your brand site is also important because it’s the place where you control the message, and it’s ultimately where you can engage customers in more dynamic ways, as the experience you create there is entirely of your own making.

WCM systems are the technology set that provides the tools for marketers to manage corporate web sites, and they are unique in their ability to support a wide variety of cross-channel online marketing value propositions; these include:

Extending the reach of / re-purposing content between brand sites and social media: For example, by enabling site visitors to engage in interactions around site content and then extend the reach of that content by sharing it to their walls. Or by repurposing content on your site such as articles, blog posts or promotional offers for publishing on social media pages. Conversely, many organizations are choosing to host promotional or educational video on social video sites such as YouTube, but then integrate those videos within the context of brand site pages as streaming content. All this can be facilitated by a WCM system.

Seamlessly adapting brand site content for delivery though the mobile channel: Mobile has been a difficult channel for marketers to master, but we’re at the point where technologies like HTML-5 and approaches like responsive design where effective mobile web experience has become a reality, as you can now design once for your branding site, and have those templates instantly adapted and optimized for mobile delivery. While this is not the only effective approach to mobile web (depending on your business objectives, you may indeed want to develop mobile templates or mobile-specific sites), most WCM systems are now flexible enough to support multiple approaches.

Integrating websites with email marketing for cross-channel marketing automation: Bringing together WCM and email marketing makes a lot of sense, because the better the two work together, the more consistent, targeted and effective your online campaigns will be. Both systems leverage content such as text and images that will need to be duplicated or adapted across channels for web landing pages, email blasts, etc. -- the more you can centralize the management of that content for more effective cross-channel publishing, the more you can be sure that your branding and message will be consistent and clear to your customer. Both systems also require some level of personalization to ensure that the various customer segments in a campaign are spoken to with a relevant message – and whether it’s being featured in an email or somewhere on your site, that message must remain the same. Integrating the customer segment data that is being captured in your WCM system with that in your marketing campaign system (not to mention CRM) is key to be able to provide a unified profile across these customer-facing touch points, and in turn can help to ensure more effective targeting.

Whatever role you decide is best for your corporate website to play in your online marketing mix, there is no escaping that it continues to be as relevant as ever in today’s multi-channel world. Think of it as a kind of digital hub for online experience, and your WCM system is the backbone for creating and managing engaging, cross-channel experiences. 

Friday Apr 12, 2013

WebCenter Announcements at Collaborate 13

Greetings,

For those of you that were not able to attend the Collaborate 13 Conference in Denver this past week, there were some Oracle WebCenter specific announcements made by partners that deserve mention today.  

First, our friends at TeamInformatics announced an updated version of their Oracle WebCenter Sites Connector. TEAM developed the Sites Connector to provide the full enterprise content management features from WebCenter Content by making select content available to the WebCenter Sites toolkit.  This is a great new way to leverage the WebCenter Content repository and Digital Asset Management capabilities with WebCenter Sites.

The good folks at TekStream Solutions have announced their new WebCenter Content Connector that provides connectivity with WebCenter Portal and Spaces using Framework Folders.  As Troy Allen. TekStream's Director of Oracle WebCenter Solutions, put it in the press release picked up by the Denver Post"By literally bridging the technical gap between WCC's underlying new functionality of Framework Folders and the ease of exposing this content through WebCenter's Content Presenter capabilities, TekStream has brought together a unique solution to allow customers to maximize the very latest functionality of both of these products - now, versus having to implement a solution that uses an older version of the content repository."

The great teams at Arx and Bezzotech have joined forces to announce the availability of the new CoSign Connector for WebCenter Content.  This new connector is the only product that adds digital signature capability to Oracle WebCenter Content, enabling organizations that have invested in Oracle’s business automation solutions to completely eliminate paper from their signature-dependent processes, cutting out unnecessary costs and driving increased efficiency.  You can learn more about the CoSign technology at Arx.com and the services available from Bezzotech at bezzotech.com.

Finally, Fishbowl Solutions was showcasing their innovative mobile solution for Oracle WebCenter Content called FishbowlToGo. Currently available for either the iPhone or Android phones, this new app lets you take the power of managed content with you on your iPhone or Android while retaining benefits like consistent access to up-to-date versions, workflow approval and rejection, and a secure content repository.

It is great to see the growing number of solutions and other tools being provided for WebCenter by our innovative partners.  We hope you take a few minutes to check out their solutions and how they can potentially add value to your use of WebCenter. 

The show itself was well attended and there were many sessions dedicated to WebCenter and how to get the most from it in a variety of aspects.  Next years' event will be in Las Vegas but in the meantime, here's a little homemade highlight video clip of the scene at this years event.  http://youtu.be/uutTUfxagA8

See you next year! 

Thursday Apr 11, 2013

Visions of Innovation - Oracle's Winners

As one of our 2012 Oracle Excellence Award Winners in the Fusion Middleware Innovation category for Oracle WebCenter, News Limited Dominates Online News Publishing with Oracle. The spread of brands across the news landscape could not be managed effectively without the innovative use of Oracle WebCenter Sites.


Jason Brock of News Limited talks about how Oracle WebCenter Sites empowers hundreds of non-technical editorial staff to publish over 60% of Australia’s online news in record time. Improved online engagement fuels News Ltd sales and brand loyalty.

One of our other winners in 2012 in the Oracle WebCenter Category for Fusion Middleware Innovation was LADWP

LADWP Transformed Customer Experience with Oracle WebCenter

Los Angeles Department of Water & Power, serving 1.6 million residential and commercial customers, mobile-enabled a customer service portal using Oracle WebCenter and Oracle Identity Management.


Upcoming Events and Deadlines:


New release of Oracle BPM Suite now available.
Register for the webinar to learn about the new features and see the demo.


LAST CALL: Oracle OpenWorld 2013: Call for Proposals

Oracle OpenWorld 2013 call for proposals!

If you have something interesting to present to the world’s largest gathering of Oracle technologists and business leaders, submit your presentation proposal today. This call for presentation proposals closes on Friday, April 12. Submit your nominations today!


Oracle Excellence Defined

Striving for success is what drives Oracle and its customers and partners to continually discover innovative uses for Oracle technology and to deploy successful and groundbreaking solutions and best practices. The Oracle Excellence Awards for Oracle Fusion Middleware Innovation recognizes customers and partners that have excelled in driving business value together with Oracle in eight award categories. Nominations for 2013 Awards are now open. Details and nomination forms can be found here.

Wednesday Apr 10, 2013

Innovation Takes Courage

I've just returned from a roadtrip with my daughter to look at one of the colleges she's been accepted to attend next fall. Yes - with limited time to make a decision, we're attempting to hit as many of the admitted student open houses that we can to aid the decision process. As an admitted student, these trips take on a very different feel than our pre-application college roadtrips. Now, she needs to "try on" each school and see if the vibe of the campus fits her well. At this exciting time in her life, it was great to get out and spend some time with her on the open road on our 5hr+ drive to upstate NY. 

As we were driving, we were also conducting an experiment with our newly updated dashboard NAV/GPS in our Prius against our other older TomTom GPS. We programmed both for the exact same address and hit the GO - take us there button on each screen. Here's where the fun began. Our built in dashboard NAV (running off of a brand new latest version DVD) told us the drive would take 7+ hrs while our TomTom NAV reported closer to 5 hrs in a New Zealand accent. You can imagine, of course,  which one we were going to follow. Now - anyone familiar with the Boston area and NY knows that its pretty easy to just take the Mass Pike (90) to the NY ThruWay (90) and then hit all the windy country roads to reach any number of small liberal arts colleges nestled in beautiful little college towns. All along the route - our dashboard NAV would be directing us off of 90 to some other minor road or highway which we'd ignore - it became a guessing game as we'd skip the directed exit and watch the NAV recalculate the route and time to arrival. They still wouldn't match in ETA by very significant differences of hours.  We stopped and checked at one point to make sure that we really had entered the identical addresses into both devices. Same address - check.  We were amused and privately, I was formulating the complaint letter to Toyota in my head about the horrible product I had just upgraded (for a ridiculous price) from 2010 to the latest 2012 map data.

RECALCULATING


We stopped for a break with about 2 hrs left in our journey and stretched our legs. With the car now in PARK, we found another hidden setup menu of controls that was disabled as a safety feature while the car was in motion. Buried deep in a menu dungeon, we found our answer. As the default setting, a checkbox saying "AVOID TOLL ROADS" was checked. Everything made sense now for why the NAV was always trying to get us off of 90 (a toll-intensive highway) and onto alternative slower (but toll free) roads. As soon as we unchecked that box - VOILA! our ETA's for both NAVs were now aligned providing a discordant harmony between the New Zealand accent and the generic woman's voice - the only voice available on the dashboard NAV for every upcoming turn. The TomTom was turned off and put away. One small setting with huge ramifications for our journey. Our experience on the small backroads, while taking many hours more might also have been an interesting ride. The routes both ended up at the same place - each just took us on a different journey - a different experience with different points of reference along the way. Little did I know at the time, the powerful metaphor for the college experience was building around our journey and would also provide me a great intro for today's blog as well. 

The next morning, we were sitting in multiple sessions while the university admissions, faculty, students and special alumni guests spoke to us passionately about why our children should choose to matriculate at their school. Each spoke about the value of the journey our children were about to embark upon and how their programs would be the best fertile soil to aid the development of an already exceptional student into something even better. Creating the best environment to foster innovation across multiple disciplines was core to their pitch. They combined classes with Philosophy and Biology, History and Physics, Ancient Greece and Political Science, all the while causing students to step outside their comfort zones and approach topics from a completely different perspective. Taking risks, intellectually, was central to breaking age old patterns of traditional thinking. The administration would tend the soil, watch after the seedlings and produce a new crop of young adults with the ability to think critically, be nimble in new environments and experienced in approaching interdisciplinary challenges from new perspectives to find innovative solutions while working with others from a variety of backgrounds across the globe.

After numerous sessions throughout the day, I was firmly convinced that I wanted to go back to college and attend this school, but someone has to keep working to pay for it, so we finally hit the road to head home. Along the way, through small towns full of old silos and sagging barns - I couldn't help but wonder how many of these people were able to survive. There was no obvious industry or employment. My daughter and I talked about how people really needed to be resourceful and play with the hand you've been dealt the best you can to survive. It was at this point that we passed the sign for the "Petrified Creatures" Museum and we understood that innovation comes in all shapes and sizes across the world, often driven by looking at what you have in front of you and who you can pull together as a team to work together. Summed up by the fortune (above) from the fortune cookie I got with our less than stellar chinese takeout along the route home (I know.. what were we expecting...? ).

So... what does this have to do with Oracle WebCenter? Many of the Oracle Fusion Middleware Innovation Winners in the Oracle WebCenter category last year have shown that same spirit of tackling a problem from a different perspective for positive results. One of my favorites is the LOUI project. They were featured in an article in Oracle's Profit magazine in Feb. 2013 and are shown here below in a video talking about their project that brought together healthcare workers and technology innovators to solve a public healthcare challenge in Kentucky.


At Oracle Openworld 2012 the University of Louisville won the prestigious Oracle Excellence Awards for Fusion Middleware Innovation in the Oracle WebCenter category for their implementation of the LOUI (Louisville Informatics Institute) Initiative, a Statewide Informatics Network, which will improve public healthcare and lower cost through the use of novel technology and next generation analytics, decision support and innovative outcomes-based payment systems.

Solution Summary
The University of Louisville (UofL)  is a state supported research university located in  Louisville, Kentucky, USA. When founded in 1798, it was the first city-owned public university in the United States.

UofL business objective was to develop tools that improve the acquisition, management, communication, processing, and sharing of healthcare information.

As part of the LOUI (Louisville Informatics Institute) Initiative, they implemented Oracle WebCenter Portal to provide a secure, personalized, and rich user experience and Oracle WebCenter Content  for the management of unstructured content and digital assets (such as streaming video) that  supports the on-going patient education, wellness, and treatment. Using the Oracle WebCenter products, the University of Louisville is now providing the infrastructure for their Facebook for medicine.

This project is anticipated to produce an annualized Return on Investment of 277% based on avoidance of hospitalizations, earlier intervention and improved patient compliance that is matched to an outcomes-based reimbursement model. 

University of Louisville
Company Overview
The University of Louisville (UofL) is a state supported research university located in  Louisville, Kentucky, USA. When founded in 1798, it was the first city-owned public university in the United States.

Business Challenges
Healthcare is in worldwide crisis, costs are rising, quality is inconsistent, and there is a need to integrate the expanding information upon which healthcare depends. Healthcare informatics is widely recognized as an opportunity to dramatically improve public health, service, and cost.  Since informatics spans the interfaces between medicine, science, and technology, it offers an opportunity to develop tools that improve the acquisition, management, communication, processing, and sharing of healthcare information. 

To address these challenges, UofL created the LOUI (Louisville Informatics Institute) Initiative, a Statewide Informatics Network, with the following objectives:

  • Deploying understandable patient specific informatics to underserved patients in order to improve treatment compliance
  • Empower Healthcare Knowledge Workers and Health Coaches with access to near time clinical data and engage the patient in their community 
  • Evaluating the impact of correlated physiologic data to claims data on risk adjusted reimbursement models that improve healthcare delivery and cost
  • Score illness severity in individual patients based on their changing blood chemistry values, and objectively measure treatment outcomes in patients with chronic diseases including kidney disease (CKD), diabetes, congestive heart disease, chronic infections, and hypertension

Solution Deployed

The University of Louisville has implemented Oracle WebCenter Portal to provide a secure, personalised, and rich experience specific for each person using it, regardless of role. To improve proactive management of patient healthcare, Oracle WebCenter Content is used for the management of unstructured content and digital assets (such as streaming video) that  supports the on-going patient education, wellness, and treatment.   This information can be tailored to the individual patient’s needs based on his or her particular treatment or condition.

Business Results
This project is anticipated to produce an annualized Return on Investment of 277% based on avoidance of hospitalizations, earlier intervention and improved patient compliance that is matched to an outcomes-based reimbursement model. 

This ROI is achieved by

1) Deploying understandable patient specific informatics to underserved patients in order to improve treatment compliance;

2) Expanding two new healthcare job roles:  Health Knowledge Managers and  “health coaches”

3) Evaluating the impact of correlated physiologic data to claims data on risk adjusted reimbursement models that improve healthcare delivery and cost.

Listen to Priscilla Hancock, CIO and VP  and Russell Bessette, Associated VP for Health Affair University of Louisville on how they use Oracle WebCenter to securely build communities and how they provide their Facebook for medicine.







Tuesday Apr 09, 2013

Learn more about WebCenter at Collaborate 2013!

Greetings from Collaborate 13 in snowy Denver, Colorado!  Day 1 of the show got underway yesterday with a powerful and moving presentation from Aron Ralston, the hiker whose ordeal was made famous in the movie 127 Hours.  A large crowd of over 5000 attendees is here for a wide variety of sessions, dozens of which are centered around the benefits possible when using WebCenter solutions as well as a large number of sessions on best practices and customization opportunities.

A spring snowstorm has hit the area but that clearly is not keeping the crowds away. If you are here in Denver, be sure to stop by the WebCenter demo area in the Oracle pavilion at the rear of the (very large) exhibit hall.  Solutions and live demos are available for WebCenter Portal, Imaging, Content, Sites and Social and you will have a chance to speak directly to the product managers responsible for these product areas.

We hope to see you in one of the many sessions this week or on the floor of the exhibit hall.  And for those of  you that could not make it this year, we hope to see you at the 2014 event - and it will be in Las Vegas (so much less chance of a snowstorm!). 

Monday Apr 08, 2013

Innovate & Collaborate


This week on your favorite WebCenter Blog, our theme will be “Innovate and Collaborate”. It’s a very timely topic since we have just kicked off the Oracle Excellence Awards for Oracle Fusion Middleware Innovation and our ace reporter and WebCenter team member, Lance Shaw will be reporting LIVE from the Collaborate Conference in Denver, CO this week. We should be seeing some street level views of the activity in Denver and highlights of anything that Lance finds scintillating during his time there.

Oracle OpenWorld 2013: Call for Proposals

We’re excited to announce the opening of the Oracle OpenWorld 2013 call for proposals! If you have something interesting to present to the world’s largest gathering of Oracle technologists and business leaders, submit your presentation proposal today. This call for presentation proposals closes on Friday, April 12. Submit your nominations today!



Calling all Oracle Fusion Middleware Innovators

Submit your Nominations for the 2013 Oracle Excellence Awards: Oracle Fusion Middleware Innovation        

Click here, to submit your nomination today
http://www.oracle.com/us/corporate/awards/middleware/index.html

Oracle Excellence Awards

Call for Nominations: Oracle Fusion Middleware Innovation 2013

Is your organization using Oracle Fusion Middleware to deliver unique business value? If so, let the world know and submit a nomination today for the 2013 Oracle Excellence Awards for Oracle Fusion Middleware Innovation. These highly coveted awards honor customers for their cutting-edge solutions using Oracle Fusion Middleware. Winners are selected based on the uniqueness of their business case, business benefits, level of impact relative to the size of the organization, complexity and magnitude of implementation, and the originality of architecture. Winners receive a free pass to Oracle OpenWorld 2013 in San Francisco (September 22-26) and will be honored during a special event at OpenWorld.

Categories include:

To be considered for this award, complete the Oracle Fusion Middleware Innovation nomination form for your specific category and send to Innovation-Middleware_us@oracle.com

NOTE: The deadline to submit all nominations is 5pm Pacific on June 18, 2013

Here's a collection of 2011 Winners talking about the importance of the awards to their companies


Friday Apr 05, 2013

Social + Mobile + Cloud = The New Paradigm for Business

Many companies and industries have been praising the real business benefits of Web 2.0, or more recently, social business, for several years, including:
  • Improving customer engagement
  • Increasing workforce productivity
  • Speeding and improving product and service innovation

It seems that lately, however, social business adoption has moved from “nice to have” to a strategic imperative. There are three intertwined trends that seem to be supercharging social business adoption: social, mobile & cloud.

The growth of social networks for business. Social networking accounts for 22% of all time spent online. Real business is taking place today in public and private social networks. It has moved far beyond using LinkedIn for recruiting or Facebook for consumer marketing outreach. The benefits accrue quickly from being able to communicate and collaborate easily with extended networks of employees, partners, customers, across internal and external social networks.

The increase of mobile computing. By the end of 2011, more smartphones shipped than PCs.  And Apple sold more iOS devices in 2011 than they sold Macs in 28 years. “Bring your own device” (BYOD) to work is an undeniable trend in the workplace, bringing freedom and convenience for users, but headaches for IT. Users want to interact anytime, anywhere, with localized, contextual content. And they aren’t afraid to sidestep IT if they don’t get the access they want. IT can try to ban access, but more often than not, needs to rethink their approach to mobile and secure those mobile devices to minimize risks from loss, theft or misuse.

The continued rise of Cloud computing. With Forrester alone estimating enterprise cloud computing to grow to over $240 billion by 2020, it’s hard to find ANY current IT project today not considering cloud-based deployments. The conversation is no longer one of outright rejection due to security and quality-of-service concerns. Instead, the discussion is about the right mix of capabilities for the business. What should be delivered by cloud vs. on premises? How do I ensure new services are integrated with the solutions I already have in place? What’s the right policy and governance model I should be looking for from my cloud services providers? What level of customization do I really need, and how much standardization can I get away with? Despite cloud’s increasing sophistication and security in applications, information stores, transaction processing, or even analytics, critical questions still remain.

What is your experience? What critical capabilities are you looking for? How are you combining these three trends?  What’s standing in your way?  We’d love to hear your thoughts!

Wednesday Apr 03, 2013

Maximizing Business Success when Capitalizing on Technology Trends

By John Brunswick


This year's Gartner Portals, Content & Collaboration Summit highlights opportunities for organizations to harness the nexus of social, mobile, information and cloud capabilities.  According to Gartner, "The forces combine to empower individuals as they interact with each other and their information through well-designed ubiquitous technology."

How does this nexus impact an organization's ability to support their business goals?  It is fair to say that these forces have been present in various formats for some time now? So what has changed?

Distilling the essence of the forces, we find that speed, agility and availability emerge as consistent threads.  Specifically, we see the speed of solution delivery, communication agility within and across channels, and the availability of analytical insight are all present.

Placing the above through the lens of organization's driving toward their business goals, it enables them to more rapidly attempt to address them.  Attempt being the operative word, as with the speed, agility and insight, the alignment of business strategy to technology strategy becomes even more important in enabling those goals to be met, while supplying a foundation of capabilities for a business to capitalize on their future objectives.

In many markets where products and services between vendors are comparable, key business differentiators will be tied to comprehensive engagement throughout the lifecycle of a relationship with a prospect or customer.  Without an investment in the consistent alignment of technical choices with the vision for the business strategy, discrete technical solutions can end up ultimately posing roadblocks.

Why is mobile computing considered disruptive?  It potentially shines light onto an organization's ability to expose their back office systems outwardly in a secure, contextually relevant way.  It implicitly shows the level of investment that organizations supply to align their information technology with their business vision.

Gartner highlights the forces within the nexus as "well-designed ubiquitous technology".  Considering well-designed in a holistic manner, outside of a discrete solution, capabilities that IT potentially needs to supply to the business to support initiatives like customer self-service require the knowledge of user profiles, single views of a customer and connectivity with various systems to support self-service activity.  Within the first phase of a particular mobile or self-service project, these aspects may not pose an issue, but to meet a future state, business vision may call for functionality to be included that prior decisions may render costly and complicated to deliver.

The nexus of social, mobile, information and cloud capabilities offer unprecedented opportunity to expedite and optimize delivery.  Organizations that will extract the most value from the nexus will do so by leveraging enterprise architecture practices to achieve long-term agility, making technology choices in line with principles that ensure the delivery of value beyond discrete technical solutions.  This allows organizations to then focus on business innovation, engaging with their customers and prospects, and outmaneuvering their competition, through the use of a technical foundation carefully aligned to support business innovation.

Will you be attending the Gartner Portals, Content & Collaboration Summit in San Diego, CA, April 29-May 1? Oracle is proud to be a Silver sponsor, with a 30 minute breakfast session given by Christian Finn, Senior Director of Oracle WebCenter, and a booth on the show flow. We hope you’ll come find us to discuss the nexus of social, mobile, information and cloud capabilities!

Monday Apr 01, 2013

Engage at the Nexus of Social, Mobile, Information and Cloud

Embracing a mobile, social, context-driven world.

Social. Mobility. Context awareness. Nontraditional content. User experience. Consumerization. This confluence of trends is creating unprecedented opportunities but also unprecendented exposure and risk.

How do you capitalize on these trends? How do you ensure you exploit these trends now, so you don't fall behind better positioned competitors and acquire the the tools and insight needed to build a complete foundation for the changes ahead?

Not that long ago, people's most sophisticated computing experience was at work, and computing was limited at home. Now, in most cases, the opposite is true. The consumerization of IT is a result of the availability of excellent devices, interfaces and applications with minimal learning curves. As a result of using these well-designed devices, people have become more sophisticated users of technology, and the individual has been empowered. People expect access to similar functionality across all their roles and make fewer distinctions between work and non-work activities.

Social is one of the most compelling examples of how consumerization drives enterprise IT practices. It includes personal activities of sharing comments, links and recommendations with friends. Consumer vendors have been quick to see the influence of friends sharing recommendations on what to buy.

Mobile computing is forcing the biggest change to the way people live since the automobile. Mass adoption forces new infrastructure, it spawns new businesses, and it threatens the status quo.

Cloud computing represents the glue for all the forces of the Nexus. It is the model for delivery of whatever computing resources are needed and for activities that grow out of such delivery. Without cloud computing, social interactions would have no place to happen at scale, mobile access would fail to be able to connect to a wide variety of data and functions, and information still would be stuck inside internal systems.

Information is not stored anywhere in particular. Rather, it is stored everywhere. For years, technologists have discussed the ubiquity of information without realizing how to take full advantage of it. That time is here now. Social, mobile and cloud make information accessible, shareable and consumable by anyone, anywhere, at any time. Knowing how to capture the power of the ubiquity of information and utilize the smaller subsets applicable to a company, a product and customers, at a specific point in time, will be critical to new opportunities and for avoiding risks.

Looking to learn more? We invite you to view Gartner's research note on this topic "The Nexus of Forces: Social, Mobile, Cloud and Information." Additionally, Oracle is proud to be a silver sponsor of the Gartner Portals, Content & Collaboration Summit, which delivers the tools and insights needed to tap into unprecedented portals, content and collaboration opportunities. Disruptive trends are yielding an array of business-critical imperatives: Deliver secure access across a widening range of devices. Mine and leverage nontraditional content. Use social software to drive efficiency and innovation. Exploit context-aware computing.

This summit represents the single most important event in the portals, content and collaboration space, where IT and business leaders gather to learn from the latest Gartner research and interact with 24+ Gartner analysts, peers and solution leaders. Experience new research and innovative thinking in a variety of session formats that drill down to your most critical topics. Are you planning to attend? We hope to see you there April 29-May 1, 2013!

Figure 1, Gartner, The Nexus of Forces: Social, Mobile, Cloud and Information, June 2012. 

About

Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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