Friday May 31, 2013

Five Best Practices for Social Collaboration Adoption

Author: John Brunswick, Principal Sales Consultant, Oracle WebCenter

Want to get the most from your social collaboration investments? If you already invested in or are contemplating investment in this technology, consider the following to boost your social collaboration adoption.

  • Drive awareness. Your line-of-business leaders hold the key to success. Although ideally they request this type of technology adoption in support of an existing use case proactively, that is rarely the case. If you are looking to drive adoption, hold a lunch-and-learn session conducted in their language. In other words, use business speak and share external case studies that focus on capabilities instead of product functionality.
  • Deploy within an existing process. Start viewing social collaboration as part of process management. Identify unstructured processes with definitive start and end points that exist today and deploy social collaboration to resolve challenges within those processes. Social collaboration projects deployed to resolve challenges within existing unstructured business process are most likely to succeed.
  • Require a strong why. Ensure that the rationale for social collaboration is justified. Address this up front, because the actual use—or lack of use—of the technology will objectively confirm if the why was compelling enough.
  • Focus on low-friction experience. Regardless of the quality of your underlying social collaboration solution, it must be easily accessible for end users. Success occurs when users can access the technology from within existing flows of work, without additional login or frequent context and window switching.
  • Avoid “just because” reasoning. Social collaboration is a spice, not the main dish. Keep in mind that social collaboration is most effective in the context of business entities and existing work flows—it works best when it is purpose-driven.
If you haven’t viewed our screencast already, we invite you to watch to see how you can achieve enterprise collaboration in the cloud by adopting these best practices.

Thursday May 30, 2013

Oracle Social Network -The Social Glue for Enterprise Applications

Tom Petrocelli of Enterprise Strategy Group has published a report, “Oracle Social Network: The Social Glue for Enterprise Applications”, on Oracle Social Network (OSN) and how traditional social products create social silos whereas OSN is the “social glue” for enterprise applications. 

This report supports the point of Oracle’s Social Business Strategy to seamless integrate social capabilities into the main business processes.

Quote from report:

“Oracle has adopted the correct approach to creating a social layer and socially enabled applications. Oracle Social Network is not simply another enterprise social network product; it is a complete social layer for the enterprise application stack. This approach will serve Oracle users well in the future.”

Oracle Social Network allows you to capture the related Conversations of a business process right where it’s happens – within the respective Business application. 

Fusion CRM is an excellent example for this approach. 


Quote from report:

“Oracle’s new software, Oracle Social Network, is an example of a solution to the silo problem. While Oracle fields a typical enterprise social network application with microblogging, file sharing, shared documents or wikis, and activity streams, the front-end application is only a small part of what Oracle Social Network does. Instead, Oracle Social Network is a platform that provides social features as a service to other enterprise applications. In effect, Oracle Social Network socially enables all of Oracle’s enterprise applications—all enterprise applications really—with not only the same features, but also the same conversations. As a result, the social conversations act as a conduit for inter-application communication and collaboration.”

Are you following these three key elements? Are you delivering effective and efficient customer engagement? Be sure to download the report “Oracle Social Network: The Social Glue for Enterprise Applications”, and you’ll also want to tune into the “Oracle Social Network: Collaboration in the Cloud” screencast to find out how Oracle Social Network can help your company collaborate more intelligently and effectively.

Tuesday May 28, 2013

Oracle Social Network: Collaboration in the Cloud

Are your sales teams disconnected and unengaged? Do you need a tool that can easily engage expertise across the organization and provide visibility into all the relevant business processes and activities? Do you want to work more efficiently with your partners and know your customers better? Oracle Social Network is the answer.


“The biggest change over the past few years is social networking,” said Oracle CEO Larry Ellison.  “Today, organizations want to connect their people, their applications, their processes and their customers. Oracle Social Network provides that; all the tools are integrated and employees can work from anywhere in the world with the devices best suited to their job.”

Oracle Social Network is a secure, social networking and enterprise collaboration solution with a broad range of social tools designed to capture information from people, Enterprise Applications, and business processes to facilitate collaboration between individual users and teams of people both within and across Enterprises. It drives business through natural Conversations and jump-starts productivity with more-purposeful social networking and contextual enterprise collaboration without the noise.

Oracle Social Network includes stream-based Conversations that consolidate IM, e-mail, applications, content, editing tools, and telephony into a single context. Unlike other collaboration tools that simply generate a lot of noise, Oracle Social Network enables Conversations that are context-based and tied to business activities and processes to help users collaborate more effectively. 

We invite you to view this screencast as part of the New Business Imperative: Social, Mobile, Cloud Series to find out how Oracle Social Network can help your company collaborate more intelligently and effectively.

Friday May 03, 2013

Gartner PCC 2013 Wrap Up

Social. Mobility. Context awareness. Nontraditional content. User experience. Consumerization. This confluence of trends is creating unprecedented opportunities but also unprecedented exposure and risk.

This year's Gartner Portals, Content & Collaboration Summit provided attendees the opportunity to learn how to exploit these trends now, as to not fall behind better positioned competitors. The Gartner PCC Summit delivered the tools and insights needed to tap into unprecedented portals, content and collaboration opportunities. Disruptive trends are yielding an array of business-critical imperatives: Deliver secure access across a widening range of devices. Mine and leverage nontraditional content. Use social software to drive efficiency and innovation. Exploit context-aware computing.

This summit represented the single most important event in the portals, content and collaboration space, where IT and business leaders gathered to learn from the latest Gartner research and interact with 24+ Gartner analysts, peers and solution leaders. We had a great week in San Diego, and we were able to experience new research and innovative thinking in a variety of session formats that drilled down to some of the most critical industry topics and trends.

Oracle was proud to be a Silver sponsor of the show this year, with a breakfast session given by Josh Lannin, Senior Director of Product Management for WebCenter and a booth on the show floor. Did you attend the Gartner PCC Summit this year? What were your thoughts or reactions?

Wednesday May 01, 2013

Social Collaboration Adoption Best Practices

 It's fitting this week that we are focusing around social collaboration, since the key buzzwords at the Gartner Portals, Content & Collaboration Summit have been social, mobile, cloud and information. As the event comes to a close, John Brunswick shares his best practices for social collaboration adoption and how you can see the best results when implementing social technologies.

Want to get the most from your social collaboration investments?  If you already have or are contemplating investment in this technology, consider the following to boost your social collaboration adoption.

1. Drive Awareness - Your line of business leaders hold the key to success.  Ideally they proactively request this type of tooling in support of an existing use case, but that is rare.  If you are looking to drive adoption, hold a lunch and learn and using "business speak" share external case studies and focus on capabilities - instead of product functions.

2. Deploy Within an Existing Process - Start viewing social collaboration more along the lines of process management.  Identify "unstructured" processes with definitive start and end points that exist today.  Social collaboration deployed to resolve challenges with existing unstructured business process are most likely to succeed.

3. Require a Strong "Why" - Ensure that rationale for a given social collaboration use is justified.  Address this upfront, as the actual use - or lack of use - of your deployment will objectively confirm if the "why" was compelling enough.

4. Focus on Low Friction Experience - Regardless of the quality of your underlying technology, it needs to be easily accessible for end users.  Success occurs when use takes place within existing flows of work, without additional need for login, frequent context and window switching.

5. Avoid "Just Because"  - Social collaboration is a spice, not the main dish.  Keep in mind that social collaboration is most impactful in the context of business entities and existing work flows.  Social collaboration works when it is "purpose driven".
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Oracle WebCenter is the center of engagement for business—powering exceptional experiences for customers, partners, and employees. It connects people, process, and information with the most complete portfolio of portal, Web experience management, content, imaging and collaboration technologies.

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