Opower and FirstFuel are joining forces to usher in a new era of customer engagement. Here's how.

All customers — whether they are residential, commercial, or industrial — expect the same thing from their utility: more data, more personalization, and more engagement to help manage their energy use.

In fact, nearly 90 percent of customers look to their utility for energy management services. That's why Opower is thrilled to announce a new strategic partnership with FirstFuel Software — a leader in large-scale energy data intelligence — that will help utilities engage customers in the residential, commercial, and industrial sectors with a single powerful approach. Under the new partnership, Opower and FirstFuel will seamlessly deploy their software to provide unified data integration, information security, and user-friendly interfaces. Opower will apply its behavioral science expertise and data-driven engagement platform to residential customers and smaller businesses, while FirstFuel will deliver its building science expertise and its own deep analytics-based platform for larger commercial and industrial customers. The result will be a single, best-of-breed solution for utilities, driven by a scientific understanding of customer energy performance, needs, and motivations. A look at the numbers reveals why Opower and FirstFuel are uniquely positioned as leaders in data management, customer engagement, and demand-side management for the utility industry — and why this is such a natural partnership:


Working with 95 utility clients in 9 countries, Opower has helped residential and small business utility customers save more than 5 terawatt-hours (TWh) of energy and $550 million on their bills. The Opower platform's effectiveness in driving improved home energy outcomes has been validated by more than 46 independent evaluations.

FirstFuel currently works with 20 utility and government clients, who are targeting over $600 million in medium and large commercial sector energy savings. FirstFuel’s analytics-driven approaches have reduced time-to-engage commercial customers by 75 to 90 percent, increased participation within efficiency programs, and enabled average energy savings of 15 to 20 percent. 

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