Greentech Media asked this Opower expert 5 questions about what's next for utilities. These were her answers.

It's no secret: the utility industry is changing fast.

Game-changing market trends — including flattening electricity demand, distributed generation, rising customer expectations, and new regulations — are driving utilities to innovate and engage their customers like never before.

Recently, Opower’s Emily Bailard (Director of Solutions Marketing, Energy Efficiency) sat down with Greentech Media to discuss those trends.

She also touched on our results, our new partnership with FirstFuel, and the $12 billion opportunity offered by stronger utility-customer engagement. Check out the full interview below:

How can utilities get ahead of their challenges? As Emily explains, the solution is in the customer relationship. By providing customers with a better experience -- one that includes sharper analytics, more personalized insights, and stronger digital offerings to help them save energy and money -- utilities can forge a closer relationship with their customers and create better business outcomes.


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