As a manager at Baltimore Gas and Electric, she's responsible for designing, implementing, and operating one of the world's largest peak-time rebate programs. And she's found incredible success: in just two summers, her program has helped BGE's customers save more than $13 million on their energy bills.
Dr. Robert Cialdini is one of the world's leading experts in doing exactly that. He's the man behind Influence, a classic text from psychology and business that famously laid out six behavioral science principles behind successful marketing and outreach campaigns.
We cracked open Opower’s energy data storehouse (the world’s largest, spanning more than 50 million households worldwide). We analyzed hourly electricity data from 25,000 solar homes in the western US, alongside public data about 110,000 residential solar projects installed in California since 2007.
Leading utilities want to deliver that experience. All they need is a strategy to break through the noise, and reach SMEs with the energy management information they need to keep growing the bottom line.
Across the country, Behavioral Demand Response (BDR) — which uses high-resolution AMI data, rapid-fire analytics, behavioral science, and personalized communications to drive measurable peak reduction without a price signal or device in the home — helped utilities engage their customers to save energy and money during peak events this summer.
It’s a proven fact that Home Energy Reports save energy. Hundreds of randomized controlled trials and 48 independent evaluations have shown that when you give people the tools to understand their energy use, and the personalized advice they need to use less, they’ll change their behavior and cut wasteful energy consumption.