Water utilities around the world are demonstrating an aptitude for social media like never before. Here are a few of our favorite Twitter accounts: Northumbrian Water, Southern Water, Detroit Water & Sewage, San Jose Water, Yarra Valley Water, Louisville Water, Manila Water, San Antonio Water, Northeast Ohio Water and Sewer.
Here are the hard questions we’ll all have to ask ourselves to find the right way to approach the demands of our digital citizens (courtesy of the digitalization track of European Utility Week 2018). #EUW18 #EUW19
One '80s flick is practically overflowing with fabulous lessons in behavioral science: “The Princess Bride.” I’ve been a fan of the movie since it hit theaters in 1987. When I was a preteen, it was delightful quote-bait, especially anything that came out of the mouth of Mandy Patinkin’s character Inigo Montoya. As I get older, “The Princess Bride” holds a safe, warm, nostalgic spot for me, and it struck me recently as also brilliantly spot-on with showing and predicting...
Robert Metcalfe, Assistant Professor of Markets, Public Policy, & Law at Questrom School of Business with Boston University, dissects the results of his work with Oracle Utilities/Opower behavioral economics data.
Let’s channel Star Trek & boldly go where lots of people have gone before--to apply some lessons in emotional intelligence to your utility’s growing digital footprint. How will your customers react to what they see? What is the right path for your utility's web approach and digital design?