Insights for the Innovative Utility

Take a deep breath and dive deep into the wild waters of utility marketing

Yes, utility marketing. I put those two words together. I know it’s odd. I know it’s unheard of, really. We usually talk about reaching out to utility customers...

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Demand Side Management

Demand-side management grows up

In the old days, demand-side management (DSM) was almost exclusively about turning things off—pool pumps, air conditioners—in order for the local utility to...

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Are utilities ready for a now, better, faster customer base?

“Thirty years ago when I worked at a large East Coast utility, we were talking about the importance of the customer in our business,” said Filomena Gogel,...

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Customer Care

How to make your utility customer love you lots (while also being strategy clever)

“Electric vehicles will be the biggest new load since air conditioning,” said Wayne Greenberg, CEO of E Source, during the opening plenary session for E Source...

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Customer Care

A customer-centric approach to grid-connected distributed energy resources

Electric utilities—like all utilities—are in the service business. For many years, that was a straightforward, one-way delivery process: the utility provided...

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Customer Care

Utility 2B: How to build the best future you

In the art world, the future dates back to 1909. And the future began in Europe—Italy, to be exact. The Futurism Movement was, hands down, the most...

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Data Insights

IaaS, PaaS & SaaS of the energy cloud

We are all too familiar with the changes happening in the utility industry. Some people compare it to transformations in telco industry, while others point to...

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