By Ultan O'Broin-Oracle on Dec 08, 2014
Communicating why UX is important is all about a good story, one preferably backed by facts and one that ends in a conclusion that resonates with the user!
At a recent Oracle Applications User Experience (OAUX) roadshow in London, OAUX VP Jeremy Ashley (@jrwashley) told the audience of customers and partners how most sales reps still liked to write down opportunity and other sales details at the time using paper and pen. True to form, a glance around the room revealed that insight to be true!
It's also a reminder that when it comes to UX design, an empathy with what happens offline is as important as what happens online.
This behavior has been observed in ethnographic studies of real reps, of course. In addition to the fact that sales reps can have a dislike of enterprise apps (with good reason in the past) and will use anything necessary to close that deal, there is strong evidence to suggest that the act of writing things down aids recall later.
Yet, sales information still needs to be entered into the applications cloud as part of the overall sales process for reps to eventually close the deal. Enter Capture, an easy way to get that information into the cloud.
Capture is one of the four common actions we design for that delivers a consistent experience across devices using the same data in the cloud. So, if a rep writes something down, hey, they can quickly use Capture to get those details into the enterprise system over the next coffee after their meeting!
You can read more about Capture and how it fits into our UX approach in the free Oracle Applications User Experience Strategy and Trends eBook.