Thursday Jul 07, 2016

Why User Experience Matters in Business

Ever experienced frustration with an ATM or an in-flight entertainment system? Think about how you felt and what that experience meant for the company you were dealing with. This short presentation explains why UX matters not only to users of software and services, but what that means for business ROI.



More information and resources from the Oracle Applications User Experience team is on the Usable Apps website.

Sunday Dec 27, 2015

#PaaS4SaaS: Digital Branding in the Cloud with UX. Beyond Marketing

I'm chuffed with my article on Forbes OracleVoice: 3 Tech Must Dos For A Smoother User Experience. It's getting quite a lot of attention.

And why wouldn't it?!

PaaS4SaaS business propositions
PaaS4SaaS: The business propositions. Already, Oracle partners such as Certus Solutions and eProseed (shown) have taken advantage of our UX enablement. Here's how you can do the same.

A simple, modern user experience delivered in the cloud using PaaS is a must-have in the digital economy. Branding is beyond mere marketing. It touches on the emotional side of the user relationship with beautiful things, making users want to do more, discover more, engage more, buy more...

Speaking of moving beyond marketing, check out what Debra Lilley (@debralilley), VP of Cloud Services at our partner Certus Solutions has to say (Debra also features in the OracleVoice piece).

It's clear from the readership figures of Debra's Oracle Profit Magazine PaaS4SaaS articles that Oracle's PaaS4SaaS solutions are of great interest to the cloud partner ecosystem.

Awesome things are coming of the PaaS4SaaS UX enablement now offered to the Oracle PartnerNetwork.

Here's how you can begin to win more business with our enablement.

Stay tuned. Happy Holidays!

Saturday Jun 27, 2015

Your First KiSS: Learning 2 ♥ #IoT UX with APIs

Services: that’s really what’s at the heart of the IoT (Internet of Things) device conversation and what makes the user experience (UX) design of IoT different. 

Think of your first KISS (Killer Integration Services, Simple) as the beginning of a love affair with ubiquitous connectivity of devices and data exchange through the cloud. 

I recorded this Two Minute Tech Tip (2MTT) with Mr. OTNArchBeat (@OTNArchBeat), Bob Rhubart, to explain more about where developers now need to place their affections in the cloud.



The O'Reilly ebook Experience Design addresses IoT, explains how services are at the heart of the IoT user experience, and outlines other differences too. 

Those services are made available via web APIs and developers and designers now need to approach UX by building UI services for task flows and fluid connectivity and not build hard-coded UIs. 

APIs are a form of UX design, and the future of developers implementing UX, as Jared Spool (@jmspool) would say. 


Learn to love APIs as UX design for the cloud
Oyster Card for transport in London. No card actually necessary!

This UX Mag article summarizes the basics you need to know about what’s different about UX design for IoT. The London Oyster Travel Card is a great example of the IoT UX: You don’t even need the card to travel, you can use NFC and tap your smartphone at the ticket barrier to get to the trains, for example. 

With that data is in the cloud and devices are connected, you’re good to go. Some of those “things” of course, don’t even have a UI! 

You can read more about services and how APIs are UX design for IoT, PaaS, and SaaS on the Usable Apps blog

Devs, it's time to heart APIs if you’re not already Oracle Cloud smitten.

Monday Jun 01, 2015

On the Road with Apps UX: Oracle PaaS4SaaS Partner Enablement is Worldwide

Just back from a very successful outreach mission in Asia where I got to demo our PaaS4SaaS enablement at Oracle Applications User Experience expos and also deliver deep-dive PaaS4SaaS (that means using Oracle Platform as a Service to extend or build Oracle Applications Cloud [Software as a Service] solutions) workshops to an eager, enthusiastic, and energized Oracle Applications Cloud partner audience.


Ultan in Singapore

New headshot from Singapore. Looking forward to a return visit to deliver more enablement.


Lest you were in any doubt, the Oracle Applications User Experience (UX) events in Singapore and Beijing serve as a timely reminder that not only is our PaaS4SaaS UX enablement for Oracle Partners is global, and our toolkit is internationalized and supports localization requirements for different countries and regions worldwide.


Rapid Development Kit in Simplified Chinese


The Oracle Applications User Experience PaaS4SaaS enablement is based on simplified UI rapid development kit strategy. Partners in Beijing and Singapore saw the kit deployed live to an Oracle Java Cloud Service-SaaS Extension service. Try the kit yourself here.


Check out the Usable Apps blog post Deep-diving Oracle UX PaaS4SaaS Enablement in Asia and the VoX blog posts Showing the Oracle Applications User Experience Roadmap to Oracle's Asia Partners and Laying Out the Oracle Applications User Experience Strategy for Partners in Beijing for more details. 


The business propositions of PaaS4SaaS cannot be ignored by any Oracle Applications Cloud partner eager to get ahead. The blog posts contain the requirements and call to action details if you're interested in acting.

Monday Dec 08, 2014

Capturing that Applications User Experience: What Happens Offline Is As Important as Online

Communicating why UX is important is all about a good story, one preferably backed by facts and one that ends in a conclusion that resonates with the user!

At a recent Oracle Applications User Experience (OAUX) roadshow in London, OAUX VP Jeremy Ashley (@jrwashley) told the audience of customers and partners how most sales reps still liked to write down opportunity and other sales details at the time using paper and pen. True to form, a glance around the room revealed that insight to be true!

Capture. Simple way to get information into the cloud

Capture: A simple and consistent way to get data into the cloud, reflecting the flexibility of the way we work today.

It's also a reminder that when it comes to UX design, an empathy with what happens offline is as important as what happens online.

This behavior has been observed in ethnographic studies of real reps, of course. In addition to the fact that sales reps can have a dislike of enterprise apps (with good reason in the past) and will use anything necessary to close that deal, there is strong evidence to suggest that the act of writing things down aids recall later.

Yet, sales information still needs to be entered into the applications cloud as part of the overall sales process for reps to eventually close the deal. Enter Capture, an easy way to get that information into the cloud.

Capture is one of the four common actions we design for that delivers a consistent experience across devices using the same data in the cloud. So, if a rep writes something down, hey, they can quickly use Capture to get those details into the enterprise system over the next coffee after their meeting!

You can read more about Capture and how it fits into our UX approach in the free Oracle Applications User Experience Strategy and Trends eBook.

Tuesday Nov 25, 2014

Back to Basics. Helping You Phrase that Alta UI versus UX Question

I often get questions about the difference between UI (user interface) and UX (user experience). This video explains it:

Check it out. It's particularly important you understand the difference so that you can correctly frame any questions you have about the look and feel of a UI, skinning, using settings to change the themes of a simplified UI in the Oracle Applications Cloud, or about the Oracle Alta UI.

Difference between UI and UX. UX is more than flat icons and a new CSS

The difference between UI and UX is also the reason we don't include visual design as part of our wildly popular wireframing enablement.

Saturday Dec 28, 2013

Copy is Interface Design

A superb blog in form and content, outlining why "Copy is Interface" by Daniel Burka. Every developer of user interfaces should memorize the list of best practices. If you haven't got writing skills, then find someone who has, or hire someone, if possible, and and apply any available guidelines, carefully.

Language (tone, style, and terminology) in the user interface (UI) is a critical part of an application's user experience. Getting the language right from the beginning of the development process ensures that it stays right. Of course, language must be tested iteratively, too. But, getting language wrong at the beginning, or adopting the Lorem Ipsum approach, well... the Swiss cheese model of language defects tells it all...






Swiss Cheese Model of Language Defects. Source: Des Traynor's User Interface Engineering "Microcopy" presentation.


Oracle partners and customers are working closely with the Oracle Applications User Experience team to identify the optimal toolkit to ensure that when they need to tailor the language in the user interface of their applications, they can do so simply and without the need for a major IT project or budget catastrophe. And, for enterprise applications developers who need guidance and practical resources on key UI terminology and their context so that they can build their own optimized Cloud UIs (be they desktop, simplified, or mobile) well, that kind of guidance is being discussed and readied too.

At the recent Oracle Applications User Experience communications and outreach team's Oracle Partner Advisory Board inaugural meeting in the UK, the importance of language quality in the UX was underscored. Not just in English, but in other natural languages too.

37 Signals' Getting Real gets the importance contribution that language makes to UX with the chapter called "Copywriting is Interface Design", and the Translation is UX website reminds us that UX is global and language excellence must reflect that, too.

For those interested in how language needs to be nuanced for the enterprise UX, and some of the approaches that can be taken, check out the Blogos article, "Working Out Context in the Enterprise: Localize That!".

Stay tuned for more on language as UX enablement from the outreach and communications team in 2014.

About

Oracle Apps Cloud UX assistance. UX and development outreach of all sorts to the apps dev community, helping them to design and deliver usable apps using PaaS4SaaS.

Profile

Ultan Ó Broin. Senior Director, Oracle Applications User Experience, Oracle EMEA. Twitter: @ultan

See my other Oracle blog on product globalization too: Not Lost in Translation

Interests: User experience (UX), PaaS, SaaS, design patterns, tailoring, Cloud, dev productivity, language quality, mobile apps, Oracle FMW, and a lot more.

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