By Ultan O'Broin-Oracle on Aug 11, 2013
I joined the Oracle Technology Network's 2013 Latin America Tour to present the Oracle Applications User Experience Design Patterns message to audiences in Argentina, Brazil, Chile, Mexico, Peru, and Uruguay.
It was a great experience, reaching out in person through local Oracle user group-hosted events to hundreds of eager developers, customers, and partners to explain our UX design pattern strategy, how developers in Latin America can benefit from our shared insight, and how they get these resources into their hands. I was especially delighted with the number of queries I received after each presentation (not to mention all the "how can I work for Oracle?" questions from students).
The presentation told technical audiences how Oracle Applications User Experience has made UX design patterns and other usability guidelines for Oracle Fusion Applications (desktop UI and mobile), Oracle Endeca and OBIEE dashboards available for free on OTN, accessed through that easily remembered gateway for all your Oracle Applications UX resources, the Usable Apps website. Using the great usability book that ADF EMG developers love Don't Make Me Think (also available translated into Spanish) as attention grabber, I explained how the UX design patterns were blueprints that meant:
- Oracle ADF and Java developers don't have to think too much about implementing usability because we've baked in the usability (for example in the ADF UI Shell) so they can be really productive making great-looking usable apps. Developers have enough to think about with scalability, integration, performance, and security. And then doing it in the cloud.
- Today's enterprise workers (in offices or on the go) using the apps built using the UX design patterns won't have to think too hard about using the apps because Applications UX scientific usability research, design and testing processes means the patterns give a known and usable result. They'll love the apps too because the UX design patterns are informed by consumer expectations, vital in a social and mobile world of technology, one that's globalized and where your workforce is getting younger too!
There benefits to using UX design patterns across the entire software development lifecycle, and they also become a roadmap for developers and partners to continually offer more than just functionality to clients who have Oracle applications. UX design patterns offer continued return on investment in Oracle that includes desktop and mobile UIs, intranets, portals, integrations, co-existence solutions, tailored Fusion implementations, and so on, and for deployments in the cloud or on-premise too. If you're an ADF or Java developer, well now you're a UX developer too! Our UX patterns are reusable solutions based on our deep understanding of the Oracle toolkit (ADF, FMW, SOA, MDS, and so on). They're readily implementable by developers and I showed how too.
On a personal note, it was great to be back in Latin America meeting interested, engaged and smart people in one of our key regions. I localized each presentation to take into account the latest happenings in the local consumer tech space, reflecting a key driver for the UX design patterns development, using this as an opportunity to explain that translation is UX too and our UX design patterns and guidelines are tested and applicable globally. Plus, I got to test out my rather rudimentary Spanish on the stage (I didn't attempt Portuguese!). The audience appeared to be able to understand my mid-Atlantic tones but, for those who could not, simultaneous live translations were available.
Thank you to everyone who came to hear my talk, to the local organizations, and to the OTN and IOUC folks for including me. Stay tuned for updates on the UX design pattern story, as we make it simpler all the time for developers, customers and partners worldwide to build great looking usable apps using Oracle technology and shared user experience insight.
For more information on the local Oracle user groups involved on my parts of the tour, check out the following links: