By Ultan O'Broin Oracle UX-Oracle Paas4SaaS-Oracle on Jul 07, 2010
Really like the resource Lost in Translation: Nuances of European Social Media, and so will you if you ever wondered if there was a European equivalent of SXSW! There are some good conference references as well as suggested Twitter followers. The following also caught my eye:
"Cultural differences. This can't be stressed enough: Europe is not just another USA. Europe isn't even Europe, so to speak, but a large number of individual countries. Or as David Weinberger would put it: Small pieces loosely joined. One example I like to give is the role of personal branding. It's almost a mantra in the US that it is important to build your personal brand. In Europe, this won't get you far. In Germany or the UK pointing out your successes is - except when done very tactfully - considered boasting rather than legitimate communication. It'll put people off. Culture clash, anyone?"
How this pans out in the enterprise space, of course, is another question, but the point about not making sweeping cultural assumptions is well made. On that subject, check out the articlea "Six Languages Appear on This Week's List of Emerging Facebook Apps" and "Facebook looks east to complete domination" (or should that be west, given the Facebook HQ's location?).