By Ultan O'Broin-Oracle on May 26, 2012
The Oracle Applications User Experience (UX) group recently hosted the #gamifyOracle Oracle Applications Gamification Worldwide User Experience Design Jam at the Oracle HQ in Redwood Shores, California. This was a big, fun-filled innovation day for all Applications UX members, other invited Oracle contributors (from Oracle's Education and Research Industry Business Unit, Oracle Product Support, Oracle Technology Network, and so on) and external guests from our Fusion User Experience Advocates (FXA) program. And this firestarter (as I was the one inspired to provoke him into attending through @gamifyOracle, I take responsibility for him entering into the spirit of things in such style).
The event itself started with introduction to gamification--nuanced and positioned for the world of work--and then a design jam. Teams (named after various well-know game characters) of participants with mixed backgrounds and expertise were each given a business flow or task and challenged to gamify it to maximize user engagement, participation, and productivity. Tasks from the CRM, Financials, HCM, Projects and Portfolio Management, and SCM worlds of work in the office, and on the go, received the best of the insight and science treatment that Applications UX brings to Oracle, and the results were stunning. Design deliverables were UX designs (wireframes and prototypes).
The process itself was gamified using an Applications UX-developed web app made up of a team management dashboard, a leaderboard, an information board, and a UI used by event administrators to monitor and reward each team's performance (see, even the gamification is gamified in Oracle).
Admins (I was one) scored teams on their use of game principles and game components throughout the day, resulting in earned points and badges, while extra kudos could be gained by teams themselves by checking in, going the extra mile, showing out of the box style thinking, and bringing their expertise to life in their design.
A fun but productive day, as all entered into the spirit, as I went around I was impressed by the earnest nature of the UX design efforts, the sparkling output, and the eagerness of teams to compete with each other. The day was punctuated by a cool set of videos with thumping sound tracks, featuring Oracle folks talking about the role of gamification in the enterprise, and what gamification is and isn’t.
Hammering home the point about the market relevance of gamification, the final stage of the team was a Dragons Den-type scenario where each team demonstrated their concept to the collective gathering who then played the role of crowdsourced venture capitalists, using another Applications UX-developed web app to invest virtual currency (did you see what we just did there?) in each design.
The winning team? An inspired effort from the Bowser team. And of course, it had an external member, Oracle ACE Director Edward Roske (@eroske), who had a double celebration as it was also his birthday. Proves the point about the FXA program bringing something fresh to our table (kudos to Misha Vaughan for invitations): a fresh energy, a fresh set of ideas, and a fresh perspective.
In all, a great way to learn about gamification, build team spirit, and create an innovative, contemporary user experience in a very agile way. Don’t be surprised if some of these eventually come to life on your desktop or mobile device soon.
Badges to Laurie Pattison (@lsptahoe), Erika Webb (@erikanollwebb), and everyone who organized the event, and especially to the attendees, travelling from all over Asia, Australia, Europe, and North America to gamify Oracle applications.