By Ultan O'Broin-Oracle on Apr 23, 2016
At last wearable technology makers are getting it: The fashion or style dimension of wearable tech (or #fashtech) is critical to user acceptance and market success.
All the wearable tech majors are at it now, hiring fashionistas left, right, and center to consult on, design, and flash their products in public. The hot wearabletech space at the moment is, of course, smartwatches. Seemingly everyone is offering a device (Swiss Army?) and now must consider the impact of how fashionable the thing looks.
The recent launch of a new range of fashionable bands for the Apple Watch made me ponder: How come I saw nobody queuing overnight outside the Apple Store in Stanford to get the first ones? OK, I jest a little, but clearly people feel they can live without a new range of straps that don’t really add anything new.
How might this be addressed? Well, consider the amount of UX real estate that is going a-begging for fashion or functional enhancement on a smartwatch band or strap compared to the device’s watchface itself. It’s a simply staggering oversight from a design perspective.
But innovation is at hand.
Some people see the possibilities and potential of a smart strap or band.
You will see watch bands become not only more fashionable but more functional - smarter - in 2016.
As the CEO of MainTool says: “Let’s have the tech you want find a way to work around the watch you love.”
Watch that space on your wrist.