Tweeting about Oracle Applications Usability: Points to Consider

Here are a few pointers to anyone interested in tweeting about Oracle Applications usability or user experience (UX). These are based on my own experiences and practice, and may not necessarily reflect the views of Oracle, of course (touché, see the footer).


  • If you are an Oracle employee and tweet about our offerings, then read up and follow the corporate social media policy. For the record, I tweet under the following account names: @ultan, @localization, @gamifyOracle, and @usableapps. The last two are supposedly Oracle subject-dedicated, but I do mix it up on occassion.

  • Complete the Twitter account profile, and add a profile picture too. Disclose your interest. Don’t leave either the profile or image blank if you want to be taken seriously (or followed by me).

  • Don’t tweet from a locked down ("protected") Twitter account, as your messages cannot be circulated to anyone who doesn't follow you. Open up the account to all if you really want to get that UX message out.

  • Stay on message. The usable apps website, Misha Vaughan's VoX blog, and the Oracle Applications blog are good sources of UX messages and information, but you can find many other product team, individual, and corporate-wide sources with a little bit of searching. Set up a Google Alert with likely keywords and obtain a daily digest of new information right in your inbox.

  • Add your own insight and wit to the message, were relevant. Just circulating and RTing stock headlines adds no value to your effort or to the reader, and is somewhat lazy, in my opinion. That said, don't steal other people's insight and links either. Attribute where appropriate.

  • Leave room for RTing of your tweet. So, don’t max out those 140 characters. Keep it under 130 if you want to be RTed without modification (or at all-I am not a fan of modifying tweets [MT], way too much effort for the medium). Use URL shorteners, remove articles and punctuation marks and use fragments, abbreviations, and so on at will to keep the tweet short enough, but leave keywords intact, as people search on those.

  • Follow any Fusion UX Advocates who are on Twitter too (you can search for these names), and not just Oracle employees. Don't just follow the people you like or think like you, or those who you think like you or are like-minded. Take a look at who is following or being followed by whom and er, follow up.

  • Create and socialize others to use an easily remembered or typed hashtag, or use what’s already popularized (for an event or conference, for example). We used #gamifyOracle for the Applications UX gamification design jam, and other popular applications UX ones are #fusionapps and #usableapps (or at least I’m trying to popularize it). But, before you start the messaging, if you want to keep a record of the hashtag traffic and analyze it, then set it up with an archiving service. Twitter’s own tweet lifespan is short.

  • Don't confuse hashtags (#) with Twitter handles (@) that have the same name. Sending a tweet to @gamifyOracle will just be seen by @gamifyOracle (me) and any followers we have in common. Sending it to #gamifyOracle is seen by anyone following or searching for that hashtag.

  • No dissing the competition. But there is no rule about not following them on Twitter to see the market reactions to Oracle announcements enabling you to tailor your own message accordingly.

  • Don’t be boring. Mix it up a bit. Every 10th or so tweet, divert into other areas of interest, personal ones, even. No constant “Thank you Joe Schmoe for giving me +K for this, that, and the other” or “I just ousted Mr X as Mayor of on foursquare" pouring into the Twitterstream, please. I just don’t care and will probably unfollow pretty quickly.

And now, your Twitter tips and experiences with this subject? Them go in the comments...

Comments:

And don't tweet soundbites from conferences or similar social gatherings. It's freaking annoying for people who aren't there, and largely useless for people who are.

Posted by Andy P on June 12, 2012 at 01:15 PM IST #

I don't agree about conferences. Tweets from conferences using an agreed #hashtag are valuable and offer a great way to assess what's going on on, the sentiment being expressed behind the facts, and a way of increasing Twitter followers.Handy soundbites can be followed up on for marketing purposes. Many conferences now even display the tweeting on large screens at the venue and have leaderboards for top tweeters. Remember to arrange to archive the hashtag! More at http://www.multilingualblog.com/?p=1059

Posted by Ultan (Oracle Apps-UX) on June 12, 2012 at 03:48 PM IST #

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Oracle applications user experience (UX) assistance. UX and development outreach of all sorts to the apps community, helping to design and deliver usable apps.

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Ultan Ó Broin. Director, Global Applications User Experience, Oracle Corporation. On Twitter: @ultan

See my other Oracle blog about product globalization too: Not Lost in Translation

Interests: User experience (UX), user centered design, design patterns, tailoring, BYOD, dev relations, language quality, mobile apps, Oracle FMW and ADF, and a lot more.

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