Nuances Of European Social Media

Really like the resource Lost in Translation: Nuances of European Social Media, and so will you if you ever wondered if there was a European equivalent of SXSW! There are some good conference references as well as suggested Twitter followers. The following also caught my eye:

"Cultural differences. This can't be stressed enough: Europe is not just another USA. Europe isn't even Europe, so to speak, but a large number of individual countries. Or as David Weinberger would put it: Small pieces loosely joined. One example I like to give is the role of personal branding. It's almost a mantra in the US that it is important to build your personal brand. In Europe, this won't get you far. In Germany or the UK pointing out your successes is - except when done very tactfully - considered boasting rather than legitimate communication. It'll put people off. Culture clash, anyone?"

How this pans out in the enterprise space, of course, is another question, but the point about not making sweeping cultural assumptions is well made. On that subject, check out the articlea "Six Languages Appear on This Week's List of Emerging Facebook Apps" and "Facebook looks east to complete domination" (or should that be west, given the Facebook HQ's location?).

Comments:

Post a Comment:
  • HTML Syntax: NOT allowed
About

Oracle applications user experience (UX) assistance. UX and development outreach of all sorts to the apps community, helping to design and deliver usable apps.

Profile

Ultan Ó Broin. Director, Global Applications User Experience, Oracle Corporation. On Twitter: @ultan

See my other Oracle blog about product globalization too: Not Lost in Translation

Interests: User experience (UX), user centered design, design patterns, tailoring, BYOD, dev relations, language quality, mobile apps, Oracle FMW and ADF, and a lot more.

Search

Archives
« April 2014
SunMonTueWedThuFriSat
  
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
   
       
Today